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ConvertKit

4.7
(183)

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Email marketing for online creators

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(5)

ConvertKit Pricing

Pricing overview

Value for money rating

4.3

/5

183

Price starts from

15

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

Pricing is based on the number of email subscribers.

Some example pricing tiers:
- Up to 1000 subscribers: $29 per month
- Up to 5000 subscribers: $79 per month
- Up to 10000 subscribers: $119 per month
- Up to 25000 subscribers: $199 per month
- Up to 55000 subscribers: $379 per month
- Up to 105000 subscribers: $679 per month

What users say

Convertkit has incredible customer service, a unique easy to understand interface (the visual builder) and is very good value for money.
We use the platform for blog subscriptions, online courses, and other special email series. It works well, it's easy to navigate, and easy to implement on web pages.

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Reviewers who mentioned pricing said:

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Eddy S.

Internet, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Better Aweber Alternative

Reviewed 3 years ago

Overall, I have been very happy with Convertkit. I find that they have great deliverability and they are a lot more reasonable in terms of spam complaints.

Pros

The pricing of this email marketing service is a big reason I switched over. I used aweber before and they would charge you additional if you have the same person on two lists. Whereas ConvertKit would only count that same person on two list as one. This saved me tons of money that I was being over charged with aweber.

Cons

I wish some of the automation was a little more robust and easier to use.

LS
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Leigh S.

E-Learning, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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I don't know why people recommend this software - their generous affiliates program perhaps?

Reviewed 3 years ago

I have more problems with convertkit than anything else on my website, the source of all my issues have been convertkit! It's cheap compared to what's out there, but there is a reason for this. I'm now going to infusionsoft, which im sure, my commitment of their monthly priceplan will speak volumes for how poor conertkit has been.

Pros

It's easy to write emails and develop an email funnel.

Cons

the implimentation is dire, it's like a beta release all the time. the forms aren't as responsive as they so claim, things look good on their page and then on preview, but when published, you really have to tinker with them to make them work. Their worpdress plugin was prompting 'malware' warnings on my site with Avast, the first time I had to contact their help desk, and they were more concerned about...

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Laura D.

Professional Training & Coaching, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Convert to ConvertKIt

Reviewed a year ago

I'm a convert! And, I recommend it to everyone who wants to grow a list.

Pros

I think the tech support is the most helpful feature. The tutorials are great. And if I can't make something work, I send an email to support describing my problem/question and they send back step-by-step instructions for fixing the problem!!! The response time is very quick, often in a few hours - I think this is super responsive. Also, when you change to ConvertKit from another platform they migrate...

Cons

I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe. I got it figured out but it took me an hour or so.

AR
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Verified reviewer

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easily my preferred email management software (if it was cheaper)

Reviewed 3 years ago
Pros

I LOVE the visual automations. It makes it far easier to set up and explain how they work to clients. The sequences are so easy to update and I love how all the emails are viewable on the same page.

Cons

Having to code email templates. I recently switched to a cheaper provider because, as I'm not earning much from my blog right now, I couldn't justify paying $39US per month.

AR
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Alexa R.

Marketing and Advertising, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My go-to for email list management and content marketing

Reviewed 3 years ago

I refer all of my clients to ConvertKit if I can get to them before they are locked into mailchimp. It's a bit spendier for small lists, but the functionality is SO worth it. The tags, sequences etc allow even rookie marketers to set up smart funnels & sequences. I love this product.

Pros

So user-friendly and agile. It's powerful without being hard to use. I try to get all my clients on ConvertKit if they can afford to. The automations, tags, and sequences allow you to be so agile with your email marketing and retarget and build smart marketing funnels with very little effort. It is made for content marketers. I adore this platform.

Cons

A little bit expensive for smaller lists, hard to compete with free services for small companies. Learning to build sequences and automations takes a little bit of time.

AR
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Amber R.

E-Learning, self-employed

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Smooth and easy to use

Reviewed 3 years ago

Overall I had a wonderful experience using ConvertKit, it was just too expensive for my small operation.

Pros

I love how intuitive and easy to use ConvertKit is. There is almost no learning curve, it's very easy to understand. I was able to create an email course in half the time it took on another service.

Cons

I decided to end my account with ConvertKit because it was too expensive and complicated for my simple needs. I wish that they had a more affordable option with simpler features.

AR
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Verified reviewer

Internet, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Use it pretty much everyday

Reviewed 2 years ago
Pros

I've tried pretty much every email marketing platform under the sun and for me Convertkit is leagues above the rest, mostly in useability. I'm after software that's simple (most providers make you go through 100 unnecessary steps to send a simple broadcast or set up an automation) but also powerful. Simply because of ease of use and everything just works, it's the best option. Other platforms promise a frustrating future.

Cons

It is fairly expensive, though they've gotten a free tier now which is great. I wish they had better reporting that wasn't exclusive to the pro option. And their customer support... it used to be good but over the past year or so it's really fallen in the hole. They take ages (as in days per response that may or may not have solved the problem) to get back to you, and instead of getting back to you they have a whole 'triage team' who come back after a few days to say they've recieved it and someone will take care of it. It's really stupid. That could be taken care of by a bot, and they should have hired more support instead of more middle management. It's just weird. Hopefully it's just a phase and they return to what it was.

AR
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Verified reviewer

Real Estate, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Option for the Solopreneur

Reviewed 4 years ago

I use this service for a relatively small email list I just started, and it works really well for the price. I use the optin forms and email sequences to gain more email subscribers on a regular basis. I also love that I can create really simple and easy to design automation flows between opt-ins and my general email newsletter. This is something I use on a daily basis.

Pros

I recently switched over to ConvertKit from another service after reading positive reviews. I like their format for sending emails to subscribers so much more than any other platform I've used. The emails are really modern looking and simple, so they're appealing to my audience when I send them. I also like that I can simply reuse my last email and make changes to just the content. It makes sending...

Cons

Some of the ways to organize subscribers are a little confusing to a newbie. You can sort them into segments as well as mark users with tags. I wish it were more clear what each one did at first glance. I also wish there were more options to design the optin forms. They are pretty basic and there isn't a lot of room for creativity, but they are still functional.

AR
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Verified reviewer

Information Technology and Services, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Amazing tool for Content Creators

Reviewed 5 months ago

ConvertKit is a great tool for email marketing. It does what I need it to do and let's me create attractive campings, landing pages and newsletters.

Pros

There are a lot of things to love about ConvertKit. It's easy to understand and you can get started quite quickly. The tool has good segmentation, automations, and confirmation emails. Also the email builder works really well!

Cons

The thing I like least is the pricing. If you're just starting out, the price can be a bit high depending on the amount of subscribers.

BK
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Brian K.

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ConvertKit had helped me greatly to streamline and simplify my email marketing processes.

Reviewed 5 years ago

Time saver and great use of use.

Pros

Ease of use and easy UI/UX experience in using the software. The user interfaces are way better than other email marketing software on the market. It has enough basic features and a few powerful features such as tagging certain opt-in groups of users for niche marketing purposes, which I find it very useful. There are less clutter when it comes to feature layout on the interfaces, so one can focus...

Cons

Personally, I would like more visual stuff or graphical interfaces that I can interact with such as drag and drop functions. At this point of this review, ConvertKit had plans to revamp the software to become more powerful and there is a new branding makeover for ConvertKit. For the monthly price for the 1st 1000 subscribers for new customers, I do find the price is expensive. But one has the option to go for yearly subscription in order to get bulk discounts in the long run. Thus, one has to consider different pricing options that ConvertKit offers before committing to a paid account. One can try out a free one month trial via its free webinars though.

TS
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Tyneisha S.

Writing and Editing, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Automation Email Software, But Expensive

Reviewed 3 years ago

I've been able to monetize my email list with ConvertKit and that's helped to aid in my growth.

Pros

I needed an easy to use email software that could provide automation so I signed up for ConvertKit and have been very impressed so far. My favorite thing is the layout and organization structure that allows me to compartmentalize my lists.

Cons

Even though it is very feature rich, I do find the basic plan to still be somewhat too expensive. Maybe if I had a larger list I could better justify the price.

ZV
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Zephyr V.

Food & Beverages, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent email service

Reviewed 2 years ago

I use Convertkit to manage subscribers. It’s really easy to track your subscribers and send emails and create funnels. I think Convertkit is one of the best email services out there

Pros

One of my favorite things about Convertkit is their customer service. They are always so helpful and respond super fast. They also put on a lot of webinars which is really cool. Convertkit is easy to use and has a lot of cool features that makes sending and managing emails simple. They also have a lot of customization features.

Cons

Convertkit is pretty expensive. Yes you get a lot of great features but it’s still pricey. I purchased a year long plan during a Black Friday sale and even then it’s quite pricey.

AR
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Verified reviewer

Entertainment, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Love it

Reviewed 3 years ago

An affordable full-feature email hosting company with super-responsive customer service.

Pros

Great deliverability, great customer service, has all the features I want.

Cons

The automation rules section is a bit clunky, but there have been steady improvements.

MD
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Marie D.

Professional Training & Coaching, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good for Segmenting

Reviewed 5 months ago

Does what we neede it to and was an upgrade from our prior platform (Mailchimp). We can easily create attractive and effective newsletters, email campaigns, landing pages and sign up pages that work across the rest of our tech stack, and it's easy to sort and segment all f that data on the backend for targeted campaigns. Does what we need it to and at a fair price.

Pros

I love the segmenting and the aiblity to sort by anynumbr of tags in ConvertKit. It reallyenables us to create oppourtniteis tostudy our clientele based on defifient and specific needs and the communitcate to onlyt hose parts of the population at given times for certain services. This is key for us an the primary reason we switched from our old esp.

Cons

I wish there was an easy way to capture mobile phone numbers for us to integrate SMS communcation and automations. So often after we connect with clients we would love to send a quick follow up message that doesn't warrant a full email and this tool does not have full functionality for that.

SP
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Simon P.

Information Technology and Services, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Solid and improving email marketing software

Reviewed 2 years ago

Overall ConvertKit is a good solid option, but only really if you're using the paid version. The free version lacks a lot of the good features. It is priced competitively and once you learn how to use it, it's pretty user friendly. Reliability wise, I've never had a problem as far as I can recall. Customer service is pretty quick and I've even reached out to the [SENSITIVE CONTENT HIDDEN] via Twitter and he was responsive.

Pros

When I started using ConvertKit it was a relative new entrant to the market and a competitor to the likes of MailChimp and AWeber. It was started by someone who had used other email marketing solutions and and had tried to overcome issues with these solutions. This meant for someone who was reasonably software literate it was straightforward to use and had some great features, and these have been added to as time has gone on.

Cons

There has been an update on the landing page section which meant I could no longer use one of sign-up forms, which was used multiple times over my website. Although necessary for them, it caused me as a user quite a headache to resolve. Also, if you go over a threshold of subscribers, the price goes up automatically...if you go back below the threshold you have to tell them to move you back down. The free option is not particularly great for brand new websites and on websites I have built for others, they've tended towards something like MailerLite initially.

AF
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Amy F.

E-Learning, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Lots of quirks, customer service is awful

Reviewed 2 years ago

Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending...

Pros

I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

Cons

The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation...

MM
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Marie M.

Writing and Editing, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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I have two ConvertKit accounts, because they work so well!

Reviewed 3 years ago

Most likely, I'll stick with ConvertKit for the long haul. They've got enough features to cover my basic needs - considering it's only myself and maybe a VA here and there, even if I had more bells and whistles, it's likely I wouldn't have the bandwidth to take advantage of them. So, ConvertKit has fit my needs perfectly and their customer service is exceptional!

Pros

I migrated to ConvertKit in 2016 and have never had a problem with their service being down. I love how reliable they are! Once you get the lay of the land, ConvertKit is real easy to use too. Their software is straight forward and can do a ton for the low-cost compared to Ontraport and Infusionsoft.

Cons

A lot of my friends have been moving to Active Campaign, because they say AC has more analytic features than CK. I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received. I wish I could see which email subject lines are working best for me. I wish I could have an overview calendar of what was previously sent rather than having to thumb back page after page. I wish that ConvertKit's email templates were easier to use -- I don't know coding and had a designer help me out.

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Amber Rose M.

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Email Marketing Software

Reviewed 2 years ago

ConvertKit has been the best email marketing software I've used. Even though there are free products, start with ConvertKit. You'll make the switch eventually so just start here.

Pros

My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them. I have used Aweber and Mailchimp - ConvertKit is best.

Cons

Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn.

MT
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Mo T.

E-Learning, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great for newsletters!

Reviewed a year ago

Overall, ConvertKit is our current mailing provider for our newsletter. We've grown accustomed to it to and use it weekly for our newsletter sends and daily on my end for metrics reporting and analysis. It's easy to use, not overly complicated - yet full of useful features - and really helps us communicate with our beloved, amazing audience. The custom code feature is a particular favourite as well as the metrics breakdown and reporting. I personally and genuinely enjoy the ease of use the most in a metrics-reporting context and certainly think it's a good contender for newsletters and mailing lists.

Pros

The ease of use of Convertkit is the most useful aspect of this tool. Your metrics are in good view for when you need to determine campaign success, it has tonnes of features ranging from things like templates to custom code which makes content creation a breeze and it's usability makes it easy even for a novice like me to use!

Cons

I think pricing could be improved a tad particularly as there are more competitive providers in the market with more affordable ranges. I think this may put off a lot of first time creators in particular, especially those who are initially starting out, however it's still fairly reasonable. Furthermore, and this could be completely my technical illiteracy speaking, I think features like integrations for things like real time metrics updates for client/customer facing landing pages could be a cool addition. For instance, I was looking into a function where I could display our subscriber count that would update in real time on the website in accordance with the number of subscribers we're getting on the daily, however couldn't find a way to do this.

AR
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Verified reviewer

Internet, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Powerful email marketing

Reviewed 3 years ago

Overall, ConvertKit is a great option for bloggers or small business owners who want to make the most of their email marketing efforts. I've used several providers over the years and ConvertKit is currently my top choice.

Pros

The automation features that involve tagging subscribers and setting up sequences allow for a lot of potential. There are many ways to deliver highly-targeted emails to your subscribers with ConvertKit.

Cons

The starting price of $29 per month is higher than most competitors. As your email list gets bigger and you move into higher-priced plans, ConvertKit's pricing is more on par with competitors, but the starting price is definitely high compared to some of the other options.

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Dustin S.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Best UX and easiest to use EMS

Reviewed 7 months ago

Overall, the product is solid, reliable, and support is friendly and responsive.

Pros

ConvertKit does a great job at making things simple. The UI is easy to navigate, and templates are easy to set up and implement. Automations are also very easy to set up with a visual interface. Ultimately, what ConvertKit does better than any other app I've used is: they make it easy to create and send an email to subscribers.

Cons

What I don't like the most about ConvertKit is the pricing. For small creators who maybe aren't making a living yet, and are not emailing frequently, the cost is heavy if you have a big list of subscribers.

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Ben T.

Information Services, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A real step up from our last email marketing solution

Reviewed 3 years ago

I was previously using Aweber and needed to switch after an as-yet-unexplained technical glitch did realy damage to a product launch. The move to ConvertKit was smooth and I wish I'd done it years ago - the cost is slightly lower too for my 10,000 subscribers.

Pros

ConvertKit is very intuitive to use and hides a lot of functionality behind a straightforward user interface. Tutorial videos for each area of the software help considerably with the learning curve. The feature-set it really well-thought-out and allows you to be really creative with your email marketing. I particularly like the easy way to send a broadcast email a second time to those who didn't open it the first - it really adds to the value of each email.

Cons

I've found little to criticise before beyond the fact the on-boarding was quite hands-off. Support is very good quality but the responses could, I suppose, be a little quicker.

AR
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Verified reviewer

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Helping creators grow their email audience? Convertkit is a solid platform.

Reviewed 2 years ago

Overall this is an easy to use, modern email marketing tool that covers all the basics. Great for beginners who want to get going fast. Also suitable for more advanced marketers. I enjoy using this. The interface is modern and easy to use. Unnecessary settings or steps are removed, making this a tool that doesn't require much time to get something created. Good documentation as well, so the beginner can get started knowing the support and education is just a few clicks away.

Pros

I like how Convertkit makes it easy and fast to get your lead generating page up and running and start collecting leads. The landing page builder is good with plenty of templates. You don't need technical skills to get a page up and start building your list. That's what Convertkit focuses on. It's a modern tool that offers all the basics and a few advanced features. No unnecessary bells and whistles needed if you want to focus on creating.

Cons

Pricing starts higher compared to other tools, but the advantage of Convertkit is that one email address only counts once, unlike other tools where a subscriber counts multiple times towards your total subscriber amount if that person is added to multiple email lists or campaigns.

NS
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Nicola S.

Health, Wellness and Fitness, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Solid email marketing platform for all sizes of business

Reviewed a month ago

Using convertkit allowed to me to grow my email subscribers and nurture my relationship with them as I could create great automation sequences and build funnels to best serve my audience

Pros

User friendly interface and the majority of features most small businesses will need to perform their email marketing

Cons

As the company grew the price became higher without significant improvement in the product

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suzan Ç.

Health, Wellness and Fitness, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Really easy to use but a bit pricey

Reviewed 2 years ago

While using ConvertKit I found it really easy to use however I canceled my subscription due to the high price. Overall I think it's a good product but if you're on a tight budget it might not be the best product out there.

Pros

I like how everything is drag and drop, it makes it really easy to learn and use. The interface is very sleek and it's easy to find what you're looking for. The customer service is excellent too.

Cons

First of all, compared to alternatives it's expensive. Second, if you want to send more than text based emails you won't have many options. There aren't that many templates. It's better for sending plain text emails, You have the HTML option but adding customizations is hard for people who don't want to code.