Ease of use and easy UI/UX experience in using the software. The user interfaces are way better than other email marketing software on the market. It has enough basic features and a few powerful features such as tagging certain opt-in groups of users for niche marketing purposes, which I find it very useful. There are less clutter when it comes to feature layout on the interfaces, so one can focus better on using key or common key features.
A nifty feature which I liked most is the Visual Automations, that Convertkit had come up with. It's a graphical way to set automation. It uses three types of items: Actions, Events, and Conditions. It's all visual and one can easily define these items.
Moreover, ConvertKit has just introduced new features into its software such as enabling one to create custom consent checkboxes, find your EU subscribers and get consent from existing subscribers. Also, four new legal forms and support processes were introduced as tools to help one get one's own business compliant with GDPR.
Personally, I would like more visual stuff or graphical interfaces that I can interact with such as drag and drop functions. At this point of this review, ConvertKit had plans to revamp the software to become more powerful and there is a new branding makeover for ConvertKit.
For the monthly price for the 1st 1000 subscribers for new customers, I do find the price is expensive. But one has the option to go for yearly subscription in order to get bulk discounts in the long run. Thus, one has to consider different pricing options that ConvertKit offers before committing to a paid account. One can try out a free one month trial via its free webinars though.