App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Kit
5
173
4
52
3
13
2
3
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Email marketing for online creators
Table of Contents
Is this product right for your business?
Find out with a
Kit - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: May 2026
Kit overview
Based on 242 verified user reviews
What is Kit?
By industry, Kit reviewers are most commonly professionals in marketing and advertising (23%). The most frequent use case for Kit cited by reviewers is email marketing (91% of reviewers).
What do users say about Kit pricing?
Some users report that Kit’s free plan is generous and allows beginners to try core features, while reviewers indicate that pricing based on active subscribers is transparent. However, some reviewers feel costs rise quickly and advanced features are limited.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Pricing
Email Marketing
Automation
High and increasing pricing
Kit’s user interface
Kit review summaries overview
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.3
Features
4.5
Ease of use
4.4
Customer support
4.4
Reviews sentiment
What do users say about Kit?
Users think Kit is easy to use for email marketing, automation, and segmentation, helping them organize subscribers and send targeted campaigns. They appreciate the tagging features, visual automations, and straightforward interface, which make managing lists and workflows simple. Most feel the platform offers helpful tutorials and responsive customer support, aiding both beginners and experienced marketers. They find Kit’s basic features sufficient for small businesses and creators.
Some report the pricing is higher than competitors, especially for larger lists, and wish for more advanced features and customization options. They mention occasional bugs, limited email design flexibility, and a moderate learning curve.
Select to learn more
Who uses Kit?
Based on 242 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Kit's key features
Most critical features, based on insights from Kit users:
All Kit features
Features rating:
Kit alternatives
Kit
Starting from
33
Per month
Omnisend
Starting from
16
Per month
HubSpot Marketing Hub
Starting from
15
/user
Per month
Constant Contact
Starting from
12
Per month
Kit pricing
Pricing plans
Pricing details:
User opinions about Kit price and value
Value for money rating:
Of 66 reviews that provide robust commentary on Kit's price and value, mention it in a positive light.
Some users say Kit offers good value for money, especially highlighting its generous free plan and the ability to access many features without hidden costs. Some reviewers find the pricing structure—based on active subscribers rather than emails sent—beneficial, as it prevents double-counting and can save money as lists grow. Users think the free plan is robust compared to competitors, making it appealing for beginners or those wanting to try out the platform before committing. Reviewers appreciate that even the free version includes a decent range of features, and they feel the paid plans provide access to all functionalities included in their tier. Some users report that, despite higher starting prices, the cost becomes more reasonable as subscriber numbers increase, and they believe the features and ease of use justify the expense.
However, some reviewers feel Kit is expensive, particularly for small businesses, startups, or those with limited budgets. Users indicate that the price increases significantly as subscriber counts grow, without a corresponding increase in features. Some reviewers find the entry-level pricing high compared to alternatives and mention that the free plan lacks advanced features. They say the cost can be a barrier for new users, and some feel the platform is not budget-friendly for those just starting out. Reviewers indicate frustration with limited features in lower tiers and unexpected price jumps as their needs expand.
, and
Kit integrations (41)
Integrations rated by users
We looked at 242 user reviews to identify which products are mentioned as Kit integrations and how users feel about them.
Integration rating: 4.5 (11)
“The integration with WordPress is important because many businesses rely on WordPress and WooCommerce to run their websites, manage products, and process customer activity.”
Naledi L.
Director
Integration rating: 5.0 (6)
“Easy to setup and use as a new user.”
Kyla B.
Personal trainer and private caregiver
Integration rating: 4.8 (6)
Integration rating: 5.0 (4)
Integration rating: 5.0 (4)
Integration rating: 5.0 (3)
“Lo manejo todo desde dux”
Sabrina T.
CEO
Kit customer support
What do users say about Kit customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Kit customer support.
Widely noted by reviewers, Kit's customer support is fast, responsive, and consistently helpful when issues arise.
A significant portion of users appreciate the availability of multiple support channels, including chat, phone, and helpful tutorials.
Many users highlight that support not only resolves issues quickly but also provides clear guidance and educational resources.
A minority of users report slow response times, sometimes waiting several days for a reply or receiving automated responses.
Support options
Training options
To see what individual users say about Kit's customer support, check out the review snippets below.
“They respond fast and I just feel like they really worked a lot to help me when I had problems.”
Aimee S.
Director
“Customer support is speedy and useful.”
Faydra D.
Most-Things-Web Consultant
“They take ages (as in days per response that may or may not have solved the problem) to get back to you, and instead of getting back to you they have a whole 'triage team' who come back after a few days to say they've recieved it and someone will take care of it.”
Paris H.
Entrepreneur
Kit FAQs
Kit has the following typical customers:
Freelancers, Small Business, Large Enterprises, Mid-size Business
These products have better value for money
Q. What is Kit used for?
Kit (formerly ConvertKit) is an email marketing platform built specifically for creators who want to grow their audience, build relationships, and earn a living online. Whether you’re a writer, podcaster, coach, educator, or digital entrepreneur, Kit gives you the tools to turn your audience into subscribers—and your subscribers into customers. Create and send professional email campaigns with an intuitive editor, design high-converting landing pages and signup forms, and automate your marketing with a powerful visual automation builder. Kit makes it easy to deliver the right message to the right people at the right time—without needing technical expertise. Unlike traditional email marketing software, Kit is designed for audience-first businesses. You can segment subscribers based on their behavior, personalize content, and build automated funnels that nurture leads and drive consistent revenue in the background. Kit also helps you monetize your audience directly. Sell digital products, run paid newsletters, and grow your income without relying on third-party platforms that take ownership of your audience. Key capabilities include: Email marketing and campaign management Visual email automation builder Landing pages and customizable signup forms Subscriber tagging and segmentation Digital product and newsletter monetization tools Integrations with your existing creator stack With Kit, you don’t just send emails—you build a scalable system for audience growth and revenue. Join thousands of creators using Kit to grow their email list, automate their marketing, and turn their work into a sustainable business.
Q. What level of support does Kit offer?
Kit offers the following support options:
Email/Help Desk, Chat, Knowledge Base, Phone Support
