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Kit
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Email marketing for online creators
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Kit - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: November 2025
Kit overview
What is Kit?
Kit (formerly ConvertKit) is an email marketing platform for creators like online coaches, authors, podcasters, course creators and content-driven business owners. With tools and features like email automations, commerce, customizable forms, landing pages, and email templates, Kit empowers the creator community to connect with the audience and earn a living online.
Who uses Kit?
By industry, Kit reviewers are most commonly professionals in marketing and advertising (23%). The most frequent use case for Kit cited by reviewers is email marketing (91% of reviewers).
What do users say about Kit pricing?
Reviewers appreciate Kit's generous free plan and value that pricing is based on active subscribers, which they find advantageous. However, some users report high costs, hidden fees, and price hikes as subscriber lists grow, making it less affordable.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Responsiveness
Usability
Automation
Affordability
Stability
Parity
Kit’s user interface
Kit pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.3
Features
4.5
Ease of use
4.4
Customer support
4.5
Reviews sentiment
What do users say about Kit?
Users say Kit is easy to use for email marketing, automation, and tagging, with helpful tutorials and responsive customer support. They find its segmentation, tagging, and automation features valuable for organizing subscribers and sending targeted campaigns, and appreciate the educational resources for beginners. Some feel the learning curve is manageable with available training and support.
They report that pricing is higher than some competitors, especially for small lists, and wish for more affordable plans and advanced features. Some mention occasional bugs, limited email design options, and challenges with importing contacts, but most find Kit reliable for their marketing needs.
Select to learn more
Who uses Kit?
Based on 237 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Kit's key features
Most critical features, based on insights from Kit users:
All Kit features
Features rating:
Kit alternatives
Kit
Starting from
29
Per month
HubSpot Marketing Hub
Starting from
20
Per month
Wrike
Starting from
10
Per month
Marketo Engage
Starting from
No pricing info
Kit pricing
Pricing plans
Pricing details:
User opinions about Kit price and value
Value for money rating:
Of 69 reviews that provide robust commentary on Kit's price and value, 62% mention it in a positive light.
Users think Kit's value for money is a mixed bag. They appreciate that the software offers a generous free plan with many features, including unlimited landing pages and up to 1000 contacts, which is ideal for beginners. Reviewers indicate that Kit's pricing is based on active subscribers rather than emails sent, which they find advantageous. They also value the straightforward interface and the excellent deliverability rates, which they say are better than some more expensive competitors.
However, some users report that Kit's pricing can be high, especially for small businesses or those with large subscriber lists. They feel that the cost increases quickly as their subscriber base grows, and some find the basic plan still too expensive despite its features. Some reviewers find the hidden fees and sudden price hikes as their lists grow to be a drawback. They also mention that while the free version is helpful, it lacks many of the advanced features available in the paid plans. Some users say they had to switch to cheaper alternatives due to budget constraints. Overall, while Kit offers robust features and good value for some, others find it too pricey for their needs.
, and
To see what individual users think of Kit's cost and value, check out the review excerpts below.
Kit integrations (142)
Integrations rated by users
We looked at 237 user reviews to identify which products are mentioned as Kit integrations and how users feel about them.
Integration rating: 4.8 (4)
“I have convert kit integrated with leadpages so when someone goes to my leadpage and they want to request more information or they’re interested in registering - the integration will automatically add them to my email list or to an automation where I’ll send them more information.”
Aimee S.
Director
Integration rating: 5.0 (2)
“Whatever someone purchase a product from me I have sappier set up so it triggers them to be added to an automation in convert kit to either deliver the product or if they enrolled it a program to welcome them to whatever they signed up for.”
Aimee S.
Director
Integration rating: 5.0 (2)
“My products are on Squarespace and I integrate Convertkit email for automation. ”
Tiarra M.
Designer
Integration rating: 5.0 (1)
“I send emails through ConvertKit to all of my students that I’ve set up in learnDash. I’m in the process right now of creating an automation for every course that students enroll in so as soon as they enter a new course they will receive a series of emails from us that will walk them through how to get started and tips for being successful in the course.”
Aimee S.
Director
Integration rating: 5.0 (1)
“I connect my leads from my automated webinar into ConvertKit to send them sales emails afterwards”
Stephanie M.
Owner
Integration rating: 5.0 (1)
“the ability to tag customers and trigger email automations based on purchase history -- duh! That's a necessary process these days!”
Monica H.
Executive Director
Integration rating: 5.0 (1)
“I need to tag students (paid and free) to drive them to the proper email sequence.”
Javier M.
Oracle DBA - Teacher - Content Creator
Integration rating: 5.0 (1)
“I use Instapage for landing pages, and integrate lead generation into CK for lead magnet delivery.”
Stephanie M.
Owner
Integration rating: 5.0 (1)
“I need to tag students (paid and free) to drive them to the proper email sequence.”
Javier M.
Oracle DBA - Teacher - Content Creator
Integration rating: 4.5 (4)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Kit customer support
What do users say about Kit customer support?
Customer support rating:
We analyzed 42 verified user reviews to identify positive and negative aspects of Kit customer support.
Widespread user sentiment highlights Kit's customer support as fast, responsive, and consistently helpful when issues arise.
A fair number of users appreciate the availability of multiple support channels, including chat, phone, and even social media.
Multiple users mention the value of helpful tutorials, videos, and guides provided alongside responsive customer service.
A minority of users report slow response times, sometimes waiting days for replies or receiving only automated responses.
Support options
Training options
To see what individual users say about Kit's customer support, check out the review snippets below.
“Everything is pretty intuitive. And when you do have a problem figuring something out, they have amazing tutorials available as well as a very responsive and helpful customer service team.”
Olga Z.
Founding CEO & Principal Business Growth and Marketing Coachsultant
“I also had an issue with my bill and their customer service is just fast and superb I can't say enough about the experience I had with customer service is really cemented my decision and confirmed that I made a good choice by changing to the software.”
Aimee S.
Director
“The Support Team took days to answer and when they did it was as though they were buying more time by asking a question which only repeated the question you asked in the first place.”
Robin K.
President
Kit FAQs
Kit has the following pricing plans:
Starting from: $29.00/month
Pricing model: Free, Subscription
Free Trial: Available
These products have better value for money
Q. What are the benefits of using Kit?
Q. Who are the typical users of Kit?
Kit has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Q. What languages does Kit support?
Kit supports the following languages:
English
Q. Does Kit offer an API?
Yes, Kit has an API available for use.
Q. What other apps does Kit integrate with?
Kit integrates with the following applications:
MemberMouse, Teachable, WooCommerce, MailMunch, Sumo, Zapier, Unbounce, Wunderkind, Acuity Scheduling, WordPress, Gravity Forms, Wistia, Leadpages, Thinkific, OptimizePress, Shopify
Q. What level of support does Kit offer?
Kit offers the following support options:
Email/Help Desk, Chat, Knowledge Base, Phone Support
