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Criteo Logo

Maximise ad performance from discovery to conversion.

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Is this product right for your business?

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Criteo - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Criteo overview

What is Criteo?

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

Key benefits of using Criteo

Finding the right partner is no easy feat. But doing so is crucial for delivering performance, and ultimately driving profitable sales for you. So why should you choose Criteo Commerce Growth?

• Criteo has one of the world’s largest sets of shopper data, fuelling our deep understanding of shoppers and the ability to accurately predict in real-time when and where shoppers are most likely to convert, optimizing against defined outcomes.
• Our powerful machine-learning technology leverages 35M daily historic shopping and browsing events to deliver performance at scale and global reach.
• Criteo goes beyond just conversions, offering solutions that span across the entire shopper journey, to help you acquire, convert, and re-engage shoppers.

The proof is in our 90% client retention rate and growing ecosystem of retailers, brands, and publishers. As consumers and the world of commerce continues to change, it’s important to choose the right partner to deliver against your business objectives.

Starting price

1 /
per month

Alternatives

with better value for money

Criteo’s user interface

Ease of use rating:

Criteo reviews

Overall rating

3.9

/5

22

Positive reviews

68

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.29/10
Rating distribution

5

4

3

2

1

7

8

5

1

1

Pros
“I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software.”

Verified reviewer

Anonymity request

“Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.”
Verified reviewer profile picture

Cameron S.

Performance Marketing Lead

“Dynamic remarking with animation look great easy to set up new campaign.”
Verified reviewer profile picture

Yacov A.

Marketing Manager

Cons
“Very bad experience, after investing so much time set up my account. Just got stuck with the integration - sent several emails - no one answered.”
Verified reviewer profile picture

Yacov A.

Marketing Manager

“The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error.”

Verified reviewer

Anonymity request

“We didn't achieve any goal, with a very bad kpi.”

Verified reviewer

Anonymity request

Who uses Criteo?

Based on 22 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Retail
Internet
Marketing and Advertising
Accounting
Others

Use cases

Display Advertising
Retargeting
Social Media Marketing
Campaign Management
Marketing

Criteo's key features

Most critical features, based on insights from Criteo users:

Retargeting ads
Campaign analytics
Conversion tracking
Display ad management
Audience targeting
Personalization

All Criteo features

Features rating:

Reporting/Analytics
Behavioral targeting
Campaign management
Multi-Channel marketing
Multi-Campaign
Social media retargeting
Recommendations
Mobile Retargeting
Geotargeting
Dynamic content
Demand forecasting
Data discovery
Data blending
Customer segmentation
Cross channel attribution
AI/Machine learning
Ad inventory management

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Criteo pricing

Value for money rating:

Starting from

1

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Criteo price and value

Value for money rating:

To see what individual users think of Criteo's price and value, check out the review snippets below.

“I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software.”

Verified reviewer

Anonymity request

“Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.”
Verified reviewer profile picture

Cameron S.

Performance Marketing Lead

Criteo support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Email/Help Desk
Phone Support
FAQs/Forum

Training options

Documentation
Live Online
Videos
Webinars

Criteo FAQs

Q. What type of pricing plans does Criteo offer?

Criteo has the following pricing plans:
Starting from: $1.00/month
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of Criteo?

Criteo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Criteo support?

Criteo supports the following languages:
English, French, German, Irish, Italian, Japanese, Korean, Portuguese, Spanish


Q. Does Criteo offer an API?

Yes, Criteo has an API available for use.


Q. What other apps does Criteo integrate with?

Criteo integrates with the following applications:
Adobe Commerce, Amperity, PrestaShop, Tealium Customer Data Hub, LiveRamp, Emarsys, Klaviyo, Twilio, Blueshift, Shopify


Q. What level of support does Criteo offer?

Criteo offers the following support options:
Chat, Email/Help Desk, Phone Support, FAQs/Forum

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