Babbel has been successfully working with the QuanticMind team since 2016. QuanticMind was able to prove their effectiveness and win our business by conducting a test against a previous system we had in place. We hope to continue working and deepening our relationship with QuanticMind for many more years to come!
Pros
- An amazing support team that's responsive and knowledgable
- QuanticMind's use and leverage of data for efficient optimization and ability to hit CPA goals
- Easy to use platform with new features being added to keep up with changes on the publisher's side
Cons
- Not the cheapest solution but worth it given the level of support / service
- Platform can be slow at times especially when pulling larger reports
Rating breakdown
Likelihood to recommend: 9/10
Overall it has been a really good partnership right from the start, first with rep. in sales, through to Timur from technical side, another rep.from product development , another rep. our account manager and right through to our fantastic customer success manager who has been really outstanding. They have been very engaged and very conscientious at all stages. They have also been very patient as it took us a while to agree to a trial! We have received everything we have asked for in terms of features or product suggestions. Progress has never stopped, not after on-boarding, not after the trial, not after we got all the elements we originally required and not even after we got the extra features we suggested. We have just implemented a sophisticated model to weight conversions by revenue potential and are currently at the final stages of a project that will significantly change how we manage our campaigns in a much more efficient and effective manner.
Pros
I like three main things about the product
1. It works with with smaller accounts. Unlike other competitors that force you to bundle multiple accounts and campaigns into a single bid policy this tool can work effectively at much lower levels of conversions
2. The trial, on-boarding, account management and willingness to solve any issue has been amazing.
3. It allows co-operative bidding which results in much lower CPCs.
Cons
When we signed up last year the interface was just relaunched and with that there are some small usability issues. The team however are working on big and small updates on a frequent basis and the tool is becoming much more sophisticated and usable.
Rating breakdown
Likelihood to recommend: 9/10
My general experience with QuanticMind has been a very good one. Primary functionality, i.e., the bidding, works well. They now use portfolio bidding, and where there's data, they do a great job hitting your desired metrics. Secondary functionality is fair; however, they are ramping up their release schedule. Their releases are robust, too, with multiple features/fixes being introduced, and they proactively discuss with us. An area in which QuanticMind really shines is service. They're responsive to all calls for technical or tactical guidance, and their contacts really know their way around online advertising--thank you,something you don't always see. (Friendly, too!) They also take the time to understand how your business operates and what numbers are actually important to you. They have no problem then helping translate into platform rules and targets for implementation.
Pros
QuanticMind is able to reliably hit our long-term margin goals, the main reason we're using an ad management platform!
Cons
It sometimes seems there are features missing or idiosyncrasies with the interface. That said, the company is now rolling out quarterly releases, and I'm hopeful these will be resolved.
Rating breakdown
Likelihood to recommend: 8/10
Support and assistance is eager and able, however also does not appear to have full clarity into how best to optimize bids that are made counter intuitively by the platform. If the bid insight is made clearer, it will be a phenomenal upgrade.
Pros
Unlike Google's bid software, there are a number of features that make bidding customizable to what you specifically want to accomplish. It's easy to see at a glance how bid strategies are performing against each other.
Cons
Insight into logic behind bids is incoming, and can't come soon enough. It feels like there is a difficulty in understanding the logic behind undesirable changes, and currently the only solution is to remove those bids from being optimized by QM, which is not desirable.
Rating breakdown
Likelihood to recommend: 7/10
Overall, QM has given our organization added lift in our results. We meet with members of QuanticMind weekly. They do take the time to explain new features, upcoming releases and they are always available to answer questions.
Pros
Setting up bid policies in QM is pretty easy. Not only has QM optimized our search engine campaigns, but it has also optimized our time. The bid management works across all search engine publishers and has easy to use filters. Once the bid policies are uploaded into QuanticMind we have seen significant lead volume increase with a much lower cost per lead. Who doesn't want more customers at a more affordable cost?
Cons
The one thing I can say that I wish was better is that I wish when a change was made it could show in real-time as opposed to the time it takes to sync across the different publishers. It doesn't take a lot of time, maybe 5 minutes, but when I'm making a lot of changes to different campaigns, I often duplicate my work.
Rating breakdown
Likelihood to recommend: 10/10
Contact QuanticMind for pricing details.
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