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Emma Comparison


Emma is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder to make it...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials



Starting from
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews











  • Value for money
  • Ease of use
  • Features
  • Customer support
would recommend this app


The integrations aren't as strong as larger packages, and user flow isn't fabulous, but simply for building gorgeous emails that look good on every platform, Emma is the undisputed leader.
The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns.
The analytics emma provides about mailings is very helpful in seeking to improve and testing which type of messaging works best.


There can be a delay with the email going out and it ranges in time. It's not an automatic send out which is irritating when working on a tight schedule.
Companies typically spend ridiculous amounts of money on search engine marketing.
The default color of the calendar has a red ribbon on the top. M unable to change the color of that ribbon to match the other branding of the page and it sticks out in a negative way as a result.
  • Vendor responds to reviews
  • Last review24 days ago

Key features

  • Total features40
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM Integration
  • Campaign Segmentation
  • Collaboration Tools
  • Content Management
  • Content Repository
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Design Management
  • Drag & Drop Interface
  • Email Marketing Management
  • Email Templates
  • Engagement Analytics
  • Follow-up Scheduling
  • Heatmap
  • Image Library
  • Landing Page Templates
  • Mailing List Management
  • Mobile Integration
  • Multiple User Accounts
  • Permission Management
  • Role-Based Permissions
  • Subscription Management
  • Survey Management
  • Template Management
  • Third Party Integration
  • Visitor Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • eCommerce Integration


  • Total integrations100
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk


  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

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