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Instapage

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Create landing pages without limits.

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Instapage Features

Features Summary

Functionality

4.3

/5

363

Total features

76

14 categories

Instapage features

A/B Testing
API
Account Based Marketing
Activity Dashboard
Alerts/Notifications
Audience Targeting
Behavior Analytics
Behavioral Analytics

Common features of Marketing Automation software

A/B Testing
API
Activity Dashboard
CRM
Campaign Analytics
Campaign Management
Conversion Tracking
Customizable Branding

Price starts from

79

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.3

/5

363

Price starts from

79

Per month

learn more

Total Features

76

Unique features

  • Account Based Marketing

  • Data Visualization

  • Display Ad Management

  • Contextual Targeting

Functionality

4.4

/5

16.8K

Price starts from

13

Per month

learn more

Total Features

160

Features in Common

58

Unique features

  • Email Marketing

  • Mobile Access

  • Question Library

  • Automated Publishing

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

visit website

Total Features

103

Features in Common

42

Unique features

  • Lead Verification/Validation

  • Template Management

  • Campaign Tracking

  • Multi-Channel Attribution

Common Instapage comparisons

Reviewers who mentioned features said:

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Nicolás D.

Internet,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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By far the best landing page drag and drop service out there.

Reviewed 9 years ago

As a digital marketing consultant and programmer, I used to build multiple landing pages for many of my clients. Back in the day, my process would go as follows: -Design landing in Photoshop -Code html/css -Upload file to server/wp (or worse) -Build landing on services such as leadpages, that really constrain your options in terms of design Then I discovered Instapage, which for me is the only...

Pros

-Fast -Reliable -In app analytics -In app AB tests -SEO optimization -Fully customizable -Best in class drag and drop landing pages -Forms -Full integration with google docs, mailchimp and a long etc

Cons

Being extremely picky: -The way dragging items work was not intuitive for me: you can drag from inside the item, but not from the border.

Vendor response

This is a great breakdown, thanks so much! Our pricing model is actually totally freemium! That means you don't have to stress over a free trial time limit or give away your credit card info before you know that the product works for you. You can edit, build, and test 1 page for 100% free and upgrade only when you are ready! Thanks again!

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Alex W.

Internet, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Good product with super BAD reliability

Reviewed 6 years ago

Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

Pros

Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

Cons

Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

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Jorge H.

Pharmaceuticals,

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Simple and Powerful

Reviewed 9 years ago

I am constantly working in personal projects and experiments to test some theories or ideas I have about Digital. I started more active executing these experiments in 2007 (Symposier.com). After 8 years I had produced 6 different experiments and multiple versions of each one of them and for every initiative and every new version the need of updating and managing the micro-site or landing page, that...

Pros

The authoring tools are intuitive, the templates are attractive and the support was amazing the first time

Cons

haven't found an important issue. So far just adding fonts or advance customization require more coding and is not as automated as the rest of the app

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Julian P.

Internet,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Finally! A landing page platform that just works!

Reviewed 9 years ago

I was looking for a platform to use to make a landing page for my website and was just completely frustrated with all the options out there. I saw an ad for Instapage on Facebook one day and even though I was reluctant to try it (because I thought it would be just like all the other platforms I've tried before) I gave it a go anyway. And boy am I happy that I did. Within minutes I saw the potential...

Pros

- Ease of use when adding elements - Guides to align elements - Simple to use admin dashboard - Easy publishing

Cons

- No ability to edit font size of text when editing in the new mobile workflow feature

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Val M.

Retail, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best way to create landing pages that convert

Reviewed 8 years ago

Instapage is the best solution I know to create great landing pages that convert in few minutes and withouth knowing to code. We use it in endado.com to recieve the traffic generated by google adwords.

Pros

easy to use, good templates

Cons

Sometimes its difficult to do some things because constraints.

GV
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Graham V.

Financial Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The best among all options (I've used them all)

Reviewed 2 years ago

Love using instapage. I wish there were more pages included with the subscription tier we're on (this is it's only weak point). The best usability. I love instapage.

Pros

Easy to navigate and set up, both from implementation through the later day-to-day use. Love the experimentation (A/B (even C/D/E...) testing) framework. Great integrations with CRMs and marketing automation that allows us to sync the systems. The absolute best design interface and usability, bar none. Usability is my favorite feature after using other tools like Unbounce, which is much harder to use and more limiting and less intuitive and intelligent.

Cons

Costlier than other options. The experimentation screen is new and, I think, could be improved a bit to streamline, but the core experimentation features are very strong.

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Eric L.

Internet,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Great Customer Service, Super Easy to Use. Has a few limitations

Reviewed 9 years ago

This site is awesome. Let me tell you its so easy to set up a landing page and their templates are amazing. The only problem is that its really built for a landing page only. As in one single page. Would be great to see it incorporate a few more pages so you could build out almost a complete site for an app. Since my product is an app i dont need a dense website but i do need navigation and maybe 5-10 pages. Would be awesome if i could do that on here. Its the only problem i have with the site

Pros

Easy to use Fast to setup Great looking templates Awesome Customer Service

Cons

Hard to build multiple connecting pages (even if only a couple) Really designed as a single page builder for one specific product Hard to use if trying to build out a business site for an App.

Vendor response

Thank you so much for the review Eric! Landing pages are generally focused on converting immediately so we didn't focus on gearing the system directly towards multiple page sites; however mini-sites are very useful and linking multiple pages in a funnel is always a great system to test. It is very easy to create a menu system or a "multi-page site" site by simply linking a button, image, or text...

MS
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Madhusudan S.

Computer Software, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instapage offers excellent customer service.

Reviewed a year ago

It is assisting us in mass producing landing pages and speeding up client turnaround times. It has served as the centrepiece of each of our Google ad campaigns and has aided in raising client conversion rates.

Pros

Anyone may now easily create landing pages thanks to Instapage. Everyone on our team, from novices to experts, has been able to create beautiful pages that convert well and generate a high return on investment. Instapage's usability is straightforward, works well for the most fundamental requirements, and enables us to design pages according to our needs.

Cons

On the platform itself, the conversion tracking is not very analytical. Also inaccurate, or at least quite perplexing, are the "links on page." Another issue is that it would be fantastic if we could overlay text on top of images in terms of image features.

AE
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Anna E.

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instapage Review

Reviewed 10 months ago
Pros

Love the ability to collaborate with clients on page edits. Easy to pull data & review leads. Customer service is always SO helpful.

Cons

I feel there could be more features available for more experienced users.

AR
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Adam R.

Professional Training & Coaching, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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It's like Pop Rocks for Serious Business People

Reviewed 7 years ago

I was going to send a letter to them. I still will. This service is insane. Finally, I am able to do real testing, in a sexy way. I have used your templates to create customer journeys, test messaging, better identify my customer's needs. And, it's easy...even for a technophobe like me. I love Instapage! I'll shout it from the rooftops. I don't care. Okay, maybe a cloyingly sweet review. ...

Pros

ease of use, flexibility (testing, more testing, speed to implementation, journeys, surveys, touchpoint identification)

Cons

not many, have some small technical issues once and a while. No big deal.

BT
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Bao T.

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Great for AB testing but not good for creative building.

Reviewed a year ago

It's okay for me, but I'm happy with it overall due to how much testing we need to do.

Pros

Testing, analytic dashboard, easy to publish LPs.

Cons

Not user-friendly when it comes to different types of widgets. Cannot export all LPs' data at once. Lots of random bugs when new features are being introduced.

VC
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Victor C.

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Simple to use. Does everything I need.

Reviewed 7 years ago
Pros

What I like most about the software is that it's very simple to use yet powerful. The templates provided are really great and setting up new landing pages is quick and easy.

Cons

After someone fills out a form there is a "Processing" screen the person sees before they are redirected to the next page. It would be nice to speed up the transition time and do away with the processing screen.

KB
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Kuo B.

Real Estate, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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I'm honing my web marketing skills with this tool, and it's a vital part of our future strategies

Reviewed 7 months ago

Very good, it will continue to be part of our future strategies. A few weeks ago, I encountered issues with my landing pages not being live due to the absence of a CNAME record for my subdomains. Instapage's customer support team informed me that to host my landing page, a CNAME record pointing to Instapage's server, specifically secure.pageserve.co, was necessary. Although the problem wasn't resolved instantly, I was provided with valuable information about the source of the issue. Armed with this knowledge, I was able to contact my domain registrar and resolve the problem effectively. I'm thankful for the guidance provided by Instapage's support team, as it enabled me to take the necessary steps to rectify the situation.

Pros

Certainly, based on the detailed features section I previously mentioned, I would like to summarize my experience with Instapage. The platform offers exceptional quality and user-friendly operation, making it an excellent tool for creating landing pages, even for individuals without a technical background. Additionally, I am particularly impressed by the outstanding customer support provided by the team, who have proven to be truly amazing in their assistance and service. Instapage's combination of high-quality features and excellent customer support makes it a standout choice for anyone looking to create effective and visually appealing landing pages.

Cons

While I wouldn't categorize it as a dislike or weakness, I do face some personal challenges. Being relatively new to Instapage, I find it difficult at times to handle tasks such as custom domain settings and managing DNS records. It's possible that this difficulty stems from my limited experience with the platform. Additionally, from a content editing perspective, I encounter challenges with the mobile version. Adjusting image and font sizes isn't always straightforward, and the arrangement of elements on mobile devices can appear disordered on occasion. These issues highlight areas where further user-friendly improvements could be beneficial, particularly for users like me who are still acclimating to Instapage.

MJ
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Mohammed J.

Information Technology and Services, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy to use, No need to backend developer to host Landing pages.

Reviewed 10 months ago
Pros

Instapage simplifies the process of launching high-converting landing pages, ensuring speed and convenience. It provides a comprehensive range of integrations and tools to effectively track and test campaigns. As a web developer, I value the additional tools and widgets available for custom domains, script insertion, and seamless integration with Wordpress. The platform is designed to be user-friendly, requiring no technical expertise. Despite its accessibility, it offers a rich array of features that enable the creation of visually appealing and contemporary landing pages that seamlessly blend with your website. The abundance of templates makes it particularly convenient for new marketers or those lacking experience in web design and development.

Cons

While Instapage is generally considered user-friendly, some users with limited technical knowledge or experience may find it slightly challenging to learn and navigate the platform initially. However, the availability of tutorials and customer support can help mitigate this issue.

SM
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Stephanie M.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best drag and drop customizable landing page builder ever

Reviewed 2 years ago

Excellent customer service (they always help when needed) and I also love the perk of A/B testing my landing pages to make sure they convert higher. I use Instapage for everything, it's a critical part of how I run my business.

Pros

The reason I use Instagram as opposed to other landing page software from my other software providers (like Kajabi) is that Instagram is completely customizable. Anything I want to create, is possible. I don't enjoy other landing page builders that limit you with tricky to change templates.

Cons

The cost is quite high, more than I wanted to spend. That said, it has paid for itself so many times over again.

FC
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Francisco C.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Partner for Convertible

Reviewed 2 years ago

We've been using Instapage for almost 5 years now. We are happy about how it's growing, and allow us to have more control of our marketing campaigns for our clientes.

Pros

Great software. We select a SaaS based in several conditions, but Ease and Integrations are on the top. Instapage is a five star software in both, and the Live Chat for support is always super helpful

Cons

Not all my team speaks english. Sometimes we need Spanish support, and it's almost never available. Also, the production team in Instapage is a little slow to solve our development needs.

MJ
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Mathew J.

Biotechnology, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy to use and very effective in lead generation and tracking!

Reviewed 2 years ago

We mostly use this for specific projects or products that we do not want to dedicate an entire webpage to, and that we want to keep specific track of. It makes it really easy to track who is interested in what and what needs more attention.

Pros

I like that you need no experience to figure out how to use this. It is so simple and straight forward! Additionally, it has a lot of easy integrations and things you can customize to fit your brand.

Cons

This product is great, but many other software/service providers offer free landing page software. (e.g. MailChimp) This makes it hard to justify the added expense.

DC
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Dave C.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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How to avoid looking like an idiot

Reviewed 9 years ago

If you do client work and you're using the popular page building software [rhymes with Schmeed Schmages] it is inevitable that once you complete page construction your client WILL call you or send you an email with a message that goes something like this: "It looks great, but can you just add THIS right HERE?" Or, "will you move THIS over to THERE?" You cringe as you explain that you cannot...

Pros

No pros were added to this review

Cons

No cons were added to this review

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tanya G.

Professional Training & Coaching, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Finding the Right Sales Page Generator Takes Time

Reviewed 4 years ago

Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Pros

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Cons

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

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Vanessa Alejandra R.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy way to create and manage landing pages

Reviewed 4 years ago

My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form. I recommend it 100% for those people who are starting to manage their company.

Pros

What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website. Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent.

Cons

The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive.

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Richard B.

Marketing and Advertising,

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Easy to build high performing landing pages for PPC campaigns

Reviewed 9 years ago

General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

Pros

Very easy to use. Very flexible. Great templates. Fast loading pages.

Cons

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Vendor response

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve. The form bumping bug has been reported and will be fixed with the next live push. The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system. We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at support@instapage.com. Again, thank you so much for your time :) Cheers!

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Subash B.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Develop Awesome Landing Pages at Scale

Reviewed 6 years ago

Easy, feature rich & effective.

Pros

Instapage helps create stunning landing pages without the help of any developer or any coding experience. You can easily develop landing pages with simple easy to use drag & drop functionality. There are more than enough templates for any industry or requirement - which makes it easy for you to build your landing page with the page content cues already there making life easy. It's easy to integrate with email marketing, CRM & the ilk. The A/B testing feature is nice & easy to take a quick look to see which page variant is doing well.

Cons

Limited icons & images in the free library. Sometimes making changes to the mobile versions takes a lot of time & is not easy. We cant add elements to visible only in mobile version of the landing page. The support team is not that great, but adequate I think. When a landing page is duplicated - all the setup integrations will vanish & has to be done all over again - which is very time consuming & irritating - especially when the differentiator of the company build & test landing pages at scale. Font types available an be expanded or enable us to upload fonts.

GM
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Gustavo M.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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InstaPage got too greedy and may be conducting bad business practice

Reviewed 4 years ago

Be carefull with their business practice. Our plan price would increase about 300%+ for a bunch of features our team would not use. Contacted support to be able to get a more reasonable plan, which they refused telling us that we should use the new features. Contacted then again to be able to get a .html export of our designs to be able to move on to another provider, and they told us that was not...

Pros

Easy to use. Being able to quickly deploy the the cloud.

Cons

Landing pages are slow (Google Ads constantly alerts about this issue). Once you develop all the pages on their plataform they have you locked in. Won't give you a HTML export of your landing pages. You either suck it up and pay more or have to clone all the landing pages on another software. Expensive.

AR
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Verified reviewer

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I can design and launch attractive landing pages in minutes!

Reviewed 5 years ago

In my experiences, Instapage really is a lifesaver when it comes to landing pages and I find myself constantly using the software for most of clients.

Pros

I love how easy it is to design great looking landing pages that convert visitors into customers. From a marketing perspective, I need landing pages that not only look good, they also need to perform well. Some clients need a very customized branding and look to their landing pages. Some clients need their landing pages to look like other pages on their websites. With Instapage I can quickly visualize our landing page design goals and get feedback on that design from clients in minutes.

Cons

I always appreciate seeing additional design templates.

ES
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Ed S.

Marketing and Advertising, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Elegant and powerful Langing Page platform

Reviewed 2 years ago

Elegant platform with the best, simplest and clean UI/UX out there and it was a pleasure working on the platform

Pros

The ability to run paid ads and direct prospects who click to dynamic content driven landing pages in perfect alignment with the ad they clicked on is so powerful and increased conversion and therefore driving the price per lead down and generating higher quality aka better qualified leads that our sales reps really appreciate!!

Cons

Bluntly put, the price point. It's an amazing platform and the monthly commitment to have amp pages included in the package is much higher than other platforms and having said that it's not a true comparison because those platforms don't typically provide the dynamic content functionality when running paid ads which is full value for the money and so you're use case, IMHO, must include paid advertising to justify the increased spend