Nexoya - 2026 Pricing, Features, Reviews & Alternatives

Nexoya is the AI platform for cross-channel attribution, budget optimization, and scenario simulation. Built for performance marketing teams at mid-sized and enterprise companies, it replaces manual spreadsheet work with automated, AI-driven decision-making across every digital ad channel.

Cross-Channel Attribution

Most marketing teams struggle with unreliable attribution. Platform-reported numbers conflict, last-click models mislead, and cookie deprecation makes things worse. Nexoya solves this with privacy-safe, regression-based attribution at the campaign level — using the same methodology behind advanced Marketing Mix Models. No cookies. No pixels. No black boxes.

The attribution model runs continuously, using weekly budget shifts as micro-experiments to refine accuracy. The result: trustworthy, campaign-level insights that tell you exactly which channels and campaigns drive incremental business outcomes — not just clicks.

AI-powered Budget Optimization

Connect 40+ ad platforms: Google Ads, Meta, LinkedIn, TikTok, DV360, Microsoft Ads, Snapchat, Pinterest, Taboola, Outbrain and more and let Nexoya's AI do the heavy lifting. Every week, the algorithm analyzes performance at the campaign and ad group level, predicts future outcomes, and generates an optimization proposal showing exactly how to reallocate budget for maximum impact.

One click applies the new allocation across all platforms simultaneously. No logging into each ad manager. No copying numbers between spreadsheets. No second-guessing.

The AI optimizes toward your specific goals — whether that is maximizing ROAS, increasing conversions, hitting a target Cost Per Lead, or reducing Cost of Revenue. You set the objective, Nexoya finds the most efficient path.

Scenarion Simulation

Before committing budget, simulate the impact. Nexoya's scenario simulation lets you answer strategic questions with data instead of gut feeling:

- "What ROAS will I achieve if I increase spend by 20%?"

- "How much budget do I need to generate €500K in revenue?"

- "What happens to conversions if I cut one channel entirely?"

- "Can I hit my Q3 targets with 15% less budget?"

Each simulation is powered by the same predictive models that drive the weekly optimization — giving you reliable forecasts, not rough estimates.

Unified Reporting & Data Aggregation

All your marketing data in one place. Nexoya aggregates KPIs from every connected platform into unified dashboards — ad spend, conversions, ROAS, CPL, funnel metrics and more. Drill down by portfolio, channel, campaign or time period. Detect anomalies automatically. Run correlation analyses across metrics. No more toggling between 8 different ad managers to build a weekly report.

Results speak for themselves:

Nexoya is trusted by leading European brands including Generali, Vodafone, Zürcher Kantonalbank, Douglas, Stroili, and Flaschenpost. Real customer results:

- +72% more conversions (Generali)

- +22% ROAS (Flaschenpost)

- +62% more sign-ups (Yuh)

- +31.6% revenue uplift (Stroili)

- +46.8% add-to-carts (Zürcher Kantonalbank)

- +13% sales uplift (Vodafone)

Unlike legacy marketing mix modeling projects that take months, Nexoya activates in just 2-6 weeks with guided onboarding from dedicated performance marketing specialists. Every customer gets a Customer Success Manager for monthly reviews and strategic guidance.

GDPR and ePrivacy compliant. Only non-personalized, aggregated data is processed. All data hosted in certified Swiss data centers. Certified Microsoft partner, listed on Azure Marketplace.

Two plans available: Premium (optimization + simulation) and Premium Plus (adds regression-based attribution + continuous model learning). Pricing scales with ad spend under management.