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Outbrain

Native Advertising Platform

Table of Contents

Outbrain - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

Outbrain overview

What is Outbrain?

Outbrain is the worlds leading native advertising platform, guiding the digital discoveries of consumers around the globe. Genuinely connecting marketers, publishers, and the consumers in-between, Outbrain serves more than 275 billion recommendations, organically personalizing, and enhancing, the reader experience.

Key benefits of using Outbrain

After creating your content, let Outbrain analyse your headline and image to attract the eye of the reader. You can promote videos, articles and infographics among other types of media content.

Outbrain Amplify helps you to optimize your content by featuring it on the top media websites. Outbrain can help your content to gain more visibility, deeply engage your customers and attract new targets.

Get more information on your audience thanks to the analytics dashboard and recommendations on what to do next.

Starting price

20per feature

Alternatives

with better value for money

Pros & Cons

Ease of Use

Pricing

Customer Support

Outbrain’s user interface

Ease of use rating:

3.9

(32)

Outbrain pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(5)

3-4(11)

5(16)

What do users say about Outbrain?

I think Outbrain is not made for ecommerce, it's more for viral blogs earning money from impression and clics.

Select to learn more

Who uses Outbrain?

Based on 32 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Internet

Marketing and Advertising

Computer Software

Education Management

Others

Use cases

Display Advertising

Campaign Management

Content Marketing

Marketing

PPC

Outbrain's key features

Most critical features, based on insights from Outbrain users:

Conversion tracking

5.0

(1)

Data visualization

3.0

(2)

Geotargeting

5.0

(1)

Budget management

5.0

(1)

Goal setting/tracking

5.0

(1)

Data import/export

2.5

(2)

All Outbrain features

Features rating:

3.9

(32)

A/B testing

5.0

(1)

Account alerts

(0)

Activity dashboard

1.0

(1)

Activity tracking

(0)

Advertising management

(0)

API

(0)

Audience targeting

1.0

(1)

Auto update

(0)

Automated publishing

(0)

Behavioral targeting

(0)

Bid management

(0)

Billing & invoicing

(0)

Campaign analytics

(0)

Campaign management

3.0

(1)

Campaign Segmentation

(0)

Campaign tracking

(0)

Categorization/Grouping

(0)

Channel management

(0)

Click tracking

(0)

Client management

(0)

Collaboration tools

(0)

Contact database

(0)

Contact management

1.0

(1)

Content library

(0)

Content management

4.0

(1)

Conversion Rate Optimization

(0)

Customer segmentation

(0)

Customizable branding

4.0

(1)

Customizable reports

(0)

Dashboard

(0)

Digital asset management

(0)

Email marketing

1.0

(1)

Engagement tracking

2.5

(2)

Filtering

(0)

Fraud detection

(0)

Landing pages/web forms

(0)

Lead capture

(0)

Lead generation

(0)

Lead management

(0)

Mobile Retargeting

(0)

Monitoring

(0)

Multi-Account management

(0)

Multi-Campaign

(0)

Multi-Channel attribution

(0)

Multi-Channel campaigns

(0)

Multi-Channel marketing

(0)

Performance management

(0)

Performance metrics

(0)

Personalization

(0)

Post scheduling

(0)

Press Monitoring

(0)

Press Release Builder

(0)

Real-Time analytics

(0)

Real-Time data

(0)

Real-Time reporting

4.0

(1)

Recommendations

(0)

Reporting & statistics

4.0

(1)

Reporting/Analytics

(0)

Retargeting ads

(0)

ROI tracking

(0)

Search/Filter

(0)

Social media monitoring

1.0

(1)

Social media retargeting

(0)

Social promotion

1.0

(1)

Status tracking

(0)

URL Builder

(0)

Visual analytics

(0)

Web traffic reporting

(0)

Website analytics

(0)

Outbrain alternatives

Outbrain

3.9

(32)

Starting from

One-time payment

Free trial

Free version

Ease of Use

4.0

Features

3.9

Value for Money

3.6

Customer Support

3.7

Google Ads

4.4

(1K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Quartile

4.5

(93)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Adalysis

4.6

(113)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Outbrain pricing

Value for money rating:

3.6

(32)

Starting from

One-time payment

Per Feature

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about Outbrain price and value

Value for money rating:

3.6

(32)

To see what individual users think of Outbrain's price and value, check out the review snippets below.

“It has all the great features that I want. CPC is low, not as costly as other rivals, easy to use, are some features which make it amazing.”

Balwinder P.

Student

“I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.”

soufiane z.

Performance Marketing