Ceros is the WYSIWYG platform for interactive design that every non-web designer has been looking for. I'm simply a graphic designer who can bob and weave my way around InDesign and Illustrator in my sleep, but once Dreamweaver and HTML are involved, I'm lost. When you think about how advanced design is getting on the internet, graphic design gets to be very limiting. Ceros solves that problem. I, as a traditionally static designer, can jump into this easy-to-use platform and whip up lively experiences with fun interactions and animations. The content I create in Ceros is so much more engaging than anything I could create as a simple static PDF. For our team, it's been a cost effective way to create web experiences without paying an outside developer. Both our internal team and our clients love the Ceros work that we do. As Ceros adds new features, our design work gets increasingly better, so I hope to continue to use Ceros and make my work even stronger each year.
Many of my interactive designs have complicated carousels, click-to-reveals, navigation, menus, etc. Some of these things can really give you grey hairs at a young age, but Ceros makes detailed interactions easy to build out. The tools are laid out easily so that you know what each button is going to do and how it's going to interact with other objects on your canvas. It can be tedious, but it beats having to learn coding and deal with the HTML myself. A few other honorable mentions: Ceros has an excellent array of templates that users can take and build onto; Ceros also is very receptive to feedback from users, and I've found in my 3+ years using the platform that a lot of idea I've added to the suggestion box have been implemented.
The lack of functionality for quizzes and assessments is a bummer. To define what I mean by quizzes, I'm strictly talking about assets where you're posed with a question, you select an answer (possibly multiple choice) and the end result after a handful of questions is to be dumped into a specific bucket category. I've talked to many Ceros reps about making quizzes, and while it's doable, it's extremely convoluted and the output of metrics is unorganized. With that said, the analytics you receive from any experience isn't really all that much to brag about. The Ceros platform has a really nice display of visuals for users to see, but once it's time to pass the data onto a client or anyone outside of the Ceros platform, you get this extremely messy and hard-to-read CSV file. I don't love that. It would be better if you could export the graphs and data visuals straight from the backend of Ceros.
Likelihood to recommend: 10/10
My overall experience is good. the customer service is great!
Ease of used and ability to make it what you want it to be.
Some features could be easier to use. I wish there was a direct mailing feature integrated into the software.
Likelihood to recommend: 9/10
Ceros has allowed us to evolve our blog with professional interactive content pieces that our audience seems to absolutely love.
The limitations of what can be created through Ceros are seemingly endless; from quizzes, dynamic content, infographics, microsites, and more. Back-end analytics are fantastic too.
Build absolutely needs to be outsourced to in house designers or Ceros' dedicated support team (who are great). It's not a tool you can just pick up and run with.
Likelihood to recommend: 10/10
Love the platform, people and overall branding :)
Ceros is SO EASY to use. It's been my secret weapon for three years now ... especially when I need to make a project really sing.
The worst things about Ceros are that the experiences crash when left untouched for several months, there are a ton of bugs, and sometimes the pixels are off. I wish there were more advanced typography settings.
Likelihood to recommend: 9/10
Overall, the platform is great and the customer service is amazing! I don't have web development experience. I actually came from commercial printing and self-taught Ceros with their educational tools. I've been able to create dynamic sites.
As an Adobe based designer, the Ceros platform is easy to create a layout with previous Adobe InDesign experience. Ceros Inspire is an amazing tool for quick layout templates to get your ideas following and also features some custom created sites for inspiration. The animation is easy to add and elevate any layout as someone who hasn't worked much with After Effects or other timeline animation tools.
The functionality could use some work. Features like paragraph and character styles are missing in the capabilities. The latest major update added some capabilities like "adaptive" layouts, meaning not quite responsive, but better than nothing mobile layout conversion from desktop designs. The platform isn't great for customizing SEO or social sharing.
Likelihood to recommend: 8/10
Contact Ceros for pricing information.
One of the biggest problems content marketers face today is consumer content fatigue. As brands continue to pump out more and more digital content, web users are becoming less and less engaged due to high volume and low quality.
Ceros is an interactive content creation platform designed to help marketers and designers create unique content that engages their audiences and keeps them coming back for more. Without any coding or deployments, Ceros lets you build and publish interactive infographics, eBooks, microsites, lookbooks, magazines, and more. Because the platform is in the cloud, you can work collaboratively in real time on projects. When you’re happy with your design, you can publish with the click of a button.
The app is comprised of three main components: the Admin, where you manage your projects, content, and analytics; the Studio, where you can design rich media content and apply animation and interaction effects; and your published content, which is HTML5 code that is hosted or embeddable in your website, blog, or other site.
Ceros integrates with Google Analytics, marketing automation and CRM platforms, lead gen tools, Google Fonts, Noun Project icons, and more.
Ceros is a cloud-based content creation platform that provides marketers and designers with a robust set of tools to design and publish rich, interactive content with no coding. It supports collaborative editing and lets you develop HTML5 content that works on any device type without the need for cross-browser testing, custom coding, or deployments.
Once you’ve published content in Ceros, you can drive traffic to it standalone or embed it into any web page as easily as dropping in a YouTube embed code. On the backend, the platform provides detailed performance metrics such as page views, average time spent, social shares, video plays and play rate, interaction clicks, clicks on outbound links, and more. All data can be exported as CSVs.
The Design Studio is where the actual designing and editing take place. It’s a collaborative platform powered by drag-and-drop technology. The Studio is set up to be extremely intuitive for Adobe InDesign and Photoshop users. The canvas, toolbar, layer panel and inspector panel are very similar to what you’ll find in standard design software. The Studio also provides over 800 Google Font families, thousands of icons from Noun Project, and support for images, GIFs, and video files.
In addition to standard design functionality, Ceros also provides over 60 animation effects and several interaction effects to create dynamic visual effects and layered content.
By default, content built in the Studio is private until it’s published. When you’re ready to publish, all you have to do is click a button. You’ll get a direct link to content that functions as a standalone page and embed code options for you to drop into your blog or website.
Published content can be edited in the Studio. Live content won’t be updated until the Republish button is clicked. Once you republish, your content will be updated everywhere it appears on the web in real time.
Ceros’ analytics dashboard provides the metrics on content performance and audience engagement. The data provided can be used to compare actual performance against targets or tweak content for better results in real time.
The metrics being tracked fall into two categories: Basic and Engagement. Basic analytics tracks high-level performance data about visitors, page views, and referrals. Engagement metrics provide granular data such as average time spent, interaction clicks, social shares, video plays, and link clicks. Analytics data can be exported as CSVs.
Ceros also integrates with Google Analytics, marketing automation and CRM platforms, and other analytics platforms.
Ceros Academy is a section of the Ceros website where video tutorials explaining how Ceros is used are available on demand. It’s divided into several sections, with each section containing subsections for organization. The Getting Started section provides video overviews of the Ceros Admin and Ceros Studio, how images and videos are uploaded into the design canvas, animating content, and using layers and interactions.
Advanced Editing shows which editing tools and functions are available, such as fonts, time-triggered events, anchor points, smart groups, and vector icons. Publishing and Embedding discusses how to publish experiences, embed Ceros content into websites or social media pages, use vanity domain names, among others. Software Development Kit tackles SDK-related queries, and Analytics explains basic and engagement analytics and how to link Google Analytics with Ceros.
On the design side, Ceros integrates with Google Fonts and Noun Project’s icon library. On the marketing side, Ceros integrates with Google Analytics; marketing automation platforms like HubSpot, Eloqua, and Marketo; ad retargeting; lead gen platforms; and more.