Contact Ceros for pricing information.
One of the biggest problems content marketers face today is consumer content fatigue. As brands continue to pump out more and more digital content, web users are becoming less and less engaged due to high volume and low quality.
Ceros is an interactive content creation platform designed to help marketers and designers create unique content that engages their audiences and keeps them coming back for more. Without any coding or deployments, Ceros lets you build and publish interactive infographics, eBooks, microsites, lookbooks, magazines, and more. Because the platform is in the cloud, you can work collaboratively in real time on projects. When you’re happy with your design, you can publish with the click of a button.
The app is comprised of three main components: the Admin, where you manage your projects, content, and analytics; the Studio, where you can design rich media content and apply animation and interaction effects; and your published content, which is HTML5 code that is hosted or embeddable in your website, blog, or other site.
Ceros integrates with Google Analytics, marketing automation and CRM platforms, lead gen tools, Google Fonts, Noun Project icons, and more.
Ceros is a cloud-based content creation platform that provides marketers and designers with a robust set of tools to design and publish rich, interactive content with no coding. It supports collaborative editing and lets you develop HTML5 content that works on any device type without the need for cross-browser testing, custom coding, or deployments.
Once you’ve published content in Ceros, you can drive traffic to it standalone or embed it into any web page as easily as dropping in a YouTube embed code. On the backend, the platform provides detailed performance metrics such as page views, average time spent, social shares, video plays and play rate, interaction clicks, clicks on outbound links, and more. All data can be exported as CSVs.
The Design Studio is where the actual designing and editing take place. It’s a collaborative platform powered by drag-and-drop technology. The Studio is set up to be extremely intuitive for Adobe InDesign and Photoshop users. The canvas, toolbar, layer panel and inspector panel are very similar to what you’ll find in standard design software. The Studio also provides over 800 Google Font families, thousands of icons from Noun Project, and support for images, GIFs, and video files.
In addition to standard design functionality, Ceros also provides over 60 animation effects and several interaction effects to create dynamic visual effects and layered content.
By default, content built in the Studio is private until it’s published. When you’re ready to publish, all you have to do is click a button. You’ll get a direct link to content that functions as a standalone page and embed code options for you to drop into your blog or website.
Published content can be edited in the Studio. Live content won’t be updated until the Republish button is clicked. Once you republish, your content will be updated everywhere it appears on the web in real time.
Ceros’ analytics dashboard provides the metrics on content performance and audience engagement. The data provided can be used to compare actual performance against targets or tweak content for better results in real time.
The metrics being tracked fall into two categories: Basic and Engagement. Basic analytics tracks high-level performance data about visitors, page views, and referrals. Engagement metrics provide granular data such as average time spent, interaction clicks, social shares, video plays, and link clicks. Analytics data can be exported as CSVs.
Ceros also integrates with Google Analytics, marketing automation and CRM platforms, and other analytics platforms.
Ceros Academy is a section of the Ceros website where video tutorials explaining how Ceros is used are available on demand. It’s divided into several sections, with each section containing subsections for organization. The Getting Started section provides video overviews of the Ceros Admin and Ceros Studio, how images and videos are uploaded into the design canvas, animating content, and using layers and interactions.
Advanced Editing shows which editing tools and functions are available, such as fonts, time-triggered events, anchor points, smart groups, and vector icons. Publishing and Embedding discusses how to publish experiences, embed Ceros content into websites or social media pages, use vanity domain names, among others. Software Development Kit tackles SDK-related queries, and Analytics explains basic and engagement analytics and how to link Google Analytics with Ceros.
On the design side, Ceros integrates with Google Fonts and Noun Project’s icon library. On the marketing side, Ceros integrates with Google Analytics; marketing automation platforms like HubSpot, Eloqua, and Marketo; ad retargeting; lead gen platforms; and more.