Smaply - 2026 Pricing, Features, Reviews & Alternatives

A new era of journey management is here! Smaply helps organizations of all sizes and industries to manage their customer experience. A dedicated tool for journey management solves many pain points that occur when using whiteboard tools.

Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions.

Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of the progress in your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises that are keen on moving quickly with procurement. We also offer SSO and hosting on dedicated instances. To advance your team in the methodology of design thinking, customer experience and more, we include trainings and coaching hours in some plans.

Robust realtime collaboration to conduct workshops remotely, Journey Performance indicator to monitor the performance of your maps, and exporting are some other benefits you have when using Smaply.

We offer tools and knowledge for (future) experience innovators to embed and scale customer centricity in your organization. Founded by the main author of the design and business bestsellers “This is Service Design Thinking” and ‘This is Service Design Doing’, we practice what we preach and apply service design to develop our tools together with our users.

Smaply is made for journey mapping and journey management. It enables you to work flexibly and customize the structure of your journey maps in a flexible and user-friendly editor – simply create maps the way you want them to be.

Manage customer experience with a complete, yet simple overview of all CX projects going on in an organization and make Smaply the central, accessible, and insightful hub for all your CX endeavors. Easily evaluate and prioritize touchpoints, pain points, and opportunities.

The Smaply blog provides you with in-depth knowledge about customer-centered innovation.

You can find interviews with various experts in the field, as well as case studies, guides, and much more. There’s a wide variety to be found on the blog, ranging from trending topics in service design and customer experience, as well as tutorials, and industry-specific content.