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Sprout Social
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Social Media Management Software for Business
Table of Contents
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Sprout Social - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: January 2026
Sprout Social overview
Based on 605 verified user reviews
What is Sprout Social?
Sprout Social is a social media marketing program with key features that include post scheduling, automated publishing, reporting and analytics, content management, multi-account management, and more.
Who uses Sprout Social?
By industry, Sprout Social reviewers are most commonly professionals in marketing and advertising (28%). The most frequent use case cited is social media marketing (72% of reviewers).
What do users say about Sprout Social pricing?
Some reviewers find the free trial without a credit card helpful, and they appreciate robust features for larger organizations. However, many reviewers feel pricing is high, and they say essential features are locked behind costly plans.
What are the most popular integrations for Sprout Social?
The Sprout Social integration most frequently cited by reviewers is Instagram, a social networking product rated 4.5 out of 5 for its integration with Sprout Social.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Social Media Management
Data Reporting
Content Publishing
Account Management
Account connection frustrations
Recurring technical glitches
Sprout Social’s user interface
Sprout Social pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.0
Features
4.2
Ease of use
4.4
Customer support
4.3
Reviews sentiment
What do users say about Sprout Social?
Sprout Social is a social media marketing program with key features that include post scheduling, automated publishing, reporting and analytics, content management, multi-account management, and more.
Select to learn more
Who uses Sprout Social?
Based on 605 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Sprout Social's key features
GetApp's analysis of 45 verified user reviews collected between September 2021 and January 2025 identifies Sprout Social's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Sprout Social's post scheduling feature for its efficiency and time-saving benefits. They report that it allows scheduling posts in advance, which helps in managing multiple social media profiles and targeting different audiences effectively. Users find it particularly valuable for planning content across various time zones and platforms. They say it simplifies their workflow, although some mention occasional issues with account unlinking and suggest improvements in the user interface and visual presentation. Of the 31 Sprout Social users who gave detailed accounts of their use of Post Scheduling, 100% rated this feature as important or highly important.
See related user reviews
Adam F.
Social Media, Influencer & Community Manager
Danielle H.
Owner
Users report that Sprout Social's automated publishing feature is highly valuable for saving time and ensuring posts go live as scheduled. They appreciate the ease of setting up posts to be published across multiple channels with appropriate layouts. Reviewers indicate that this aspect allows them to focus on other tasks, although some note occasional failures in posts going live. They find it reliable and easy to use, enhancing their social media management efficiency. Of the 22 Sprout Social users who gave detailed accounts of their use of Automated Publishing, 100% rated this feature as important or highly important.
See related user reviews
Rebekah M.
Marketing Consultant
Wiseman K.
Digital Marketer
Reviewers highlight Sprout Social's reporting and analytics capabilities as comprehensive and customizable. They appreciate the detailed reports on metrics like engagement, clicks, and follower growth, which help in monitoring campaign performance and making informed decisions. Users find the auto-generating reports useful for client presentations and strategy development. They say the customizable dashboards and scheduled reports are particularly helpful, although some mention a learning curve for new users. Of the 18 Sprout Social users who gave detailed accounts of their use of Reporting/Analytics, 100% rated this feature as important or highly important.
See related user reviews
Melody P.
Content Creator
Eli B.
CEO
Users report that Sprout Social's multi-account management feature is efficient and time-saving. They appreciate being able to manage multiple social media accounts from one platform, which simplifies their workflow and reduces the need to switch between tools. Reviewers find it helpful for posting content across various channels simultaneously and for organizing tasks by client or project. They say it enhances their productivity, though some mention the cost of adding extra accounts. Of the 20 Sprout Social users who gave detailed accounts of their use of Multi-Account Management, 95% rated this feature as important or highly important.
See related user reviews
Delphina S.
Marketing freelancer
Brittany M.
Marketing Program Manager
All Sprout Social features
Features rating:
Sprout Social awards
Sprout Social alternatives
Sprout Social
Starting from
199
/user
Per month
Starting from
No pricing info
Snapchat for Business
Starting from
No pricing info
Meta for Business
Starting from
No pricing info
Sprout Social pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- White glove onboarding
- Tailored implementation and onboarding to get teams up and running quickly
- Professional consulting services
- Priority Customer Support
- SSO Security
User opinions about Sprout Social price and value
Value for money rating:
Of 138 reviews that provide robust commentary on Sprout Social's price and value, 36% mention it in a positive light.
Users think Sprout Social offers a free 30-day trial without requiring a credit card, which they appreciate as it allows them to test the platform before committing. Some reviewers find the platform’s robust reporting, analytics, and image editing features to be on par with premium software, and they feel the investment is justified for larger businesses or enterprises that can leverage its full suite of tools. Reviewers appreciate that the cost-benefit ratio improves with scale, especially when managing many profiles or users, and they say the time savings and workflow efficiencies can offset the higher price. Some users report that Sprout Social’s pricing is competitive compared to other premium options, and they value the all-in-one package for larger organizations.
However, many reviewers feel the pricing is high, particularly for small businesses, freelancers, or individuals, and they say the lack of a free plan and the steep entry-level cost can be prohibitive. Users indicate that essential features are often locked behind higher-tier plans, making the overall cost add up quickly, especially when adding users or profiles. Some reviewers say they found similar functionality in less expensive alternatives, and they feel the per-user or per-profile pricing model becomes less cost-effective as teams grow. Users think the value for money is less favorable for those with simpler needs or limited budgets.
, and
To see what individual users think of Sprout Social's cost and value, check out the review excerpts below.
Tjhin F.
consultant
Jeffrey A.
Marcom Manager
Sprout Social integrations (44)
Integrations rated by users
We looked at 605 user reviews to identify which products are mentioned as Sprout Social integrations and how users feel about them.
Integration rating: 5.0 (4)
“We have clients on Instagram and Sprot Social helps us connect with them as we connect with our clients on all the other platforms.”
Wiseman K.
Digital Marketer
Integration rating: 5.0 (2)
“We have clients on LinkedIn and Sprot Social helps us connect with them as we connect with our clients on all the other platforms.”
Wiseman K.
Digital Marketer
Integration rating: 5.0 (2)
“We have clients on Twitter and Sprot Social helps us connect with them as we connect with our clients on all the other platforms.”
Wiseman K.
Digital Marketer
Integration rating: 5.0 (1)
“We have clients on Zendesk and Sprot Social helps us connect with them as we connect with our clients on all the other platforms.”
Wiseman K.
Digital Marketer
Integration rating: 3.5 (2)
Integration rating: 5.0 (1)
Integration rating: 2.0 (1)
Sprout Social customer support
What do users say about Sprout Social customer support?
Customer support rating:
We analyzed 64 verified user reviews to identify positive and negative aspects of Sprout Social customer support.
Widespread user sentiment highlights Sprout Social's customer support as responsive, friendly, and efficient at resolving issues.
A significant portion of users appreciate the ease of contacting support through various channels, including chat and phone.
Multiple users value the helpfulness of support staff and the availability of ongoing resources like webinars and training.
A minority of users report slow response times, lack of follow-through, and occasional difficulty reaching knowledgeable support staff.
Support options
Training options
To see what individual users say about Sprout Social's customer support, check out the review snippets below.
“All the tools it has are very useful, the customer service is good and it doesn't take long to respond, it's something remarkable since other similar platforms have very slow customer service.”
Cristina M.
Chief Marketing Officer
“Anytime I have had a technical issue (and there have only been a few in the past nine years) their customer support team was responsive, friendly and efficient at fixing the problem. ”
Lori A.
Brand + Marketing Manager + Creative Content Maker
“A negative point is its cost, compared to other platforms that perform the same function, I consider it expensive, another negative point is the customer service, it is slow and it takes time for them to understand the problem, I think they need better training.”
Megan G.
Chief Marketing Officer
Sprout Social FAQs
Sprout Social has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
These products have better value for money
Q. What is Sprout Social used for?
Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth. Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume. Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing. Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream. Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business. Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features. CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions. HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform. Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.
Q. What are the benefits of using Sprout Social?
- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.
- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.
- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.
- Make content creation a team effort with Sprout's collaborative publishing calendar.
- Access to Sprout's ViralPost® Send Time Optimization technology.
- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.
Q. What languages does Sprout Social support?
Sprout Social supports the following languages:
English, French, Italian, Portuguese, Spanish
Q. Does Sprout Social support mobile devices?
Sprout Social supports the following devices:
Android, iPad, iPhone
Q. Does Sprout Social offer an API?
No, Sprout Social does not have an API available.
Q. What level of support does Sprout Social offer?
Sprout Social offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, 24/7 (Live rep)
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