Wedia is a cloud marketing resource management (MRM) suite that enables organizations to create, customize, distribute and score content across multiple teams, channels, and global markets. The modular platform provides four distinct solutions for creative project and content management, digital asset management, distributed marketing management, and content scoring management.
Wedia’s creative project and content management module helps users plan, organize, monitor, and coordinate each step of the collaborative content creation process, as well as control asset distribution across teams, partners, and publication channels. Features include editorial planning and task management, collaborative workflows for content and asset production, advanced content scheduling, and social and multi-channel connectors.
The digital asset management module helps users manage, share and repurpose all digital assets such as photos, logos, videos, and more. Users are able to produce unlimited variations from a single master file, set authorizations by asset, brand, and channel, and automate the rendering of multimedia content. The solution provides advanced distribution features including an API, CMS, connectors, CDN, and more.
Wedia’s distributed marketing management module allows organizations to create, localize and customize their marketing material for digital and print channels. Users can use branded and validated templates from the certified templates library for the creation of business cards, newsletters, POS material, and ads. Organizations can streamline and automate various format adaptations based on business rules (Dylation from iBrams), as well as set creative review and approval workflows.
The platform's content scoring management module provides organizations with real-time analytics that help identify the type of content that resonates most with their audience. Users are able to score the performance of each item to determine which has had the greatest impact. Additional features include the consolidation of third-party analytics, a performance measurement dashboard, as well as KPI and custom-measurement capabilities.