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Yotpo Logo

Yotpo

Yotpo, the leading eCommerce marketing platform.

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Yotpo Features

Features Summary

Functionality

4.4

/5

318

Total features

69

12 categories

Yotpo features

2-Way Messaging
API
Activity Dashboard
Advertising Management
Audience Targeting
Automated Responses
Bonus Management
Campaign Management

Common features of Customer Experience software

API
Access Controls/Permissions
Alerts/Notifications
CRM
Collaboration Tools
Customer Journey Mapping
Customer Segmentation
Customizable Branding

Price starts from

ic-pricetag

No pricing info

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

318

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

69

Unique features

  • Referral Templates

  • Message Personalization

  • Filtering

  • For Small Businesses

Functionality

4.4

/5

15.4K

Price starts from

0

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Total Features

134

Features in Common

21

Unique features

  • Question Piping

  • Real Time Editing

  • Workflow Management

  • Real Time Data

Functionality

4.5

/5

2.6K

Price starts from

0

Per month

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Total Features

47

Features in Common

17

Unique features

  • Keyword Filtering

  • Alerts/Notifications

  • Automated Publishing

  • Real Time Notifications

Common Yotpo comparisons

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Delivers reviews, easy to use!

Reviewed 5 years ago

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.

Pros

Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

Cons

Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Best review app period.

Reviewed 5 years ago

More reviews mean more credibility. We mix up Yotpo review and Google trusted store review and it proves we have better sales than before. Controlling review is not easy, but it's easier than ever with Yotpo. Their dashboard and the moderate system is easy to handle and very intuitive.

Pros

Have to say Yotpo is truly our best on site app.. I believe the customers like/read/trust the reviews. Yotpo has become a major part of our day to day customer engagement strategy. I love that new features are constantly being added. Their customer service is top notch. This app offers a heck of a lot of great features for the low price of free. You need to pay more if you want to use more features, but every penny worth. The cost is high for a business of our size, but I think after a year or so we will see the results of peer to peer reviews. Give it a shot.

Cons

Picture update feature updated so far, but the problem is pricing. As fa as I know, it could be too much for the companies on their starting phase. Adding this feature for special package or something will be better to try it. I might be wrong, but they really have to give chances for users who keep using Yotpo, for example more than 1 year or 2 years.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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YOTPO for a small Clothing retailer

Reviewed 17 days ago

YOTPO really helps build customer trust for my store and thus aids conversion rate. The carousel in particular is very visual and easy for users to quickly view, with comments and pics

Pros

Very visual and easy to implement with my Shopify store. You can customise to match branding when you pay a higher monthly fee. Review emails are easy to set up. Review carousel is very visual and looks good on website.

Cons

Certain features add to the monthly cost. Javascript can slow down website, so i have experimented as to where to display certain features on the page.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great for reviews management

Reviewed 2 months ago

Fairly priced customer review and brand reputation management app.

Pros

Pretty straightforward and easy to use.

Cons

It's lacking features compared to competitors.

Vendor response

Thanks so much for sharing your feedback with us. If you'd like to learn more about our available features, please reach out to our customer support team.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A great asset to our company!

Reviewed 2 years ago

When we first integrated YotPo, we had an increase in revenue because potential buyers were able to read reviews and see photos from other customers, making them feel more confident and educated in purchasing our products. UGC is an essential component of our website, and YotPo offers a simple-to-use software that easily integrates those revenue-increasing elements on our website. Overall, YotPo has been a great tool for our company - increasing our revenue and helping us seamlessly integrate reviews and photos on our website.

Pros

YotPo has been a super helpful tool for our company to curate customer reviews and visual content. The platform is very straight-forward to learn and navigate. The analytics feature has been a great component to help us track UGC and interaction with the widgets on our website. Our personal rep has also been really great to work with! She does a wonderful job of informing us of new YotPo features and analyzing our content for areas of growth. Another great feature is that photos can be attached to reviews, and the photos in our website gallery include the review or social media post they were included with. YotPo's customer service team has been readily available and very supportive in troubleshooting. They always follow up & stick with an issue until it's resolved.

Cons

I've run into an issue with the visual content curator that hasn't been solved, even with multiple conversations with customer service. When I manually upload, some photos with a portrait ratio end up looking skewed and distorted. There's no software solution for this, so I've had to just resize images on my own to avoid it. Other improvements I'd like to see are increased visual settings for photo galleries, greater customization options for review request emails, and the capacity to see how many reviews included photos (this is not currently a data point I can see in analytics).

Vendor response

Thank you for taking the time to leave your review, we truly appreciate it. We are thrilled to hear that you're enjoying using Yotpo and are seeing the benefits on your website. We are constantly working on improving our product and your feedback is incredibly important to up.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Goodbye Mailchimp! Hello Yotpo!

Reviewed 2 years ago

I'm very pleased. I'm also impressed with the staff. They've been super helpful and friendly.

Pros

I loved the ability to keep everything all in one place. It's super user friendly (although I'm still learning every day) .

Cons

Wish there were more options for email templates. Sometimes I don't have time to custom create a new look so if there were more options where I could just plug in my over verbiage and photos of products it would be super helpful.

Vendor response

Thank you for leaving a review! We really appreciate your feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Yotpo: Easy to use, insightful analytics and customer friendly.

Reviewed a year ago

YotPo provides me with alot of features that helps new customers in the right direction when chosing a product to buy. With great display of former reviews and product reviews, new customers trust your business and the step to finish a purchase.

Pros

The ability to have an easy overview of all the tools and alot of the features happens automatically. With YotPo you will have every tool inhouse and when everything is set up correctly you are provided with useful analytics and a great overview of how your customers review the business.

Cons

There is quite a handfull of features so it's easy to get "lost" within all of them.

Vendor response

Thank you for leaving a review. We're happy to hear you're enjoying using Yotpo. If you have any questions or need any guidance regarding the features available in your plan and how to best utilize them, please feel free to reach out to our customer service and they will do everything they can to assist you.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Premium customer reviews solution

Reviewed 3 years ago

Yotpo has really let us use user-generated content to increase our conversion rates while helping us offset the cost of creating our own content, with more authentic content.

Pros

Yotpo has an easy to use interface and has robust and well thought out features and tools for collecting user reviews and photos and displaying them on our websites to really make an impact with customers. Additionally, our account rep is super responsive and helpful with any questions or issues we run into.

Cons

It does have a higher price tag to some of its competitors, that said, the polish within the product and reliability isn't something you find in all SAS solutions.

Vendor response

Hi Ellie! We're so happy to hear you're enjoying Yotpo. Our price structure varies depending on the business needs and we're happy to hear that you're seeing the results on your site. Thank you for leaving a review, we really appreciate your feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Mature But Expensive Reviews Platform

Reviewed 2 years ago

We've been able to collect a lot of reviews quickly with the tool and it's been great to be able to customize to the exact look and feel we want. But it is expensive and missing some features I would want like a review request send integration with our ESP.

Pros

The platform has a lot of mature features including some interesting AI-driven tools to display review hightlight. You can do advanced customization of the widget CSS to style it with your fonts and get it looking exactly how you want. We're collecting a good rate of reviews at around 6%.

Cons

It's very expensive relative to competitors like Okendo or Stamped — double, almost triple the price. It has a few additional features like Google Seller Ratings for Google text ads and the AI-driven highlights, but aside from that, the value is questionable compared to those options. I also don't like that I can't send review requests with our ESP, Klaviyo. I would really love the aggregate analytics on email sends by sending with one platform. It would also allow us to segment users by country or purchase easier since Klaviyo has far superior segmentation tools.

Vendor response

Hi Stephen! Thank you for taking the time to leave a review. We are constantly working on improving our product and our customer service, so we really appreciate your feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Great functionality but...

Reviewed 3 years ago

Onboarding experience was great. Like the personal touch everything gets.

Pros

I like that with Yotpo I own my reviews and I get much more control over design. When onboarding Yotpo provided a personal dev team to design my Review portal to make it match the feel and look of my store.

Cons

I was hoping that Yotpo will increase reviews and customer engagement however the case seems to be that less people are leaving reviews and engaging with the reviews and Q&A. I also don't like that the Q&A section doesn't have a search bar when the Q&A section is separate for the reviews tab. And finally the app is very expensive and especially if in getting less activity with the reviews and Q&A I don't know if the cost is worth it.

Vendor response

Hi Abraham, thank you so much for leaving a review! We really appreciate your feedback and are constantly working on finding ways to improve our product and better serve our customers. We hear your frustration and have reached out to one of the team members on your account - they'll be getting in touch to work together on easing some of these concerns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great integration with Shopify

Reviewed 2 years ago
Pros

We recently switched over our ecommerce to Shopify and with it added Yotpo to our integrations to collect reviews. I love the automation and the ease of set-up for basic review collection (and that we were able to send an initial manual-request to previous customers) as well as the straight-forward dashboard for review moderation.

Cons

It is rather frustrating how many of the features are blocked behind certain tiers and payment levels -- have sometimes run into something I thought we'd be able to use (like integration with Klaviyo or Q&A) that are not available to us unless we spring for a higher payment level -- and given our order volume right now it isn't an upgrade that makes sense at this time. I also wish more customer service was available at the lower tiers - the chat box has only been moderately helpful when I've utilized it for troubleshooting.

Vendor response

Thank you for taking the time to leave this review. Please know that we take your feedback very seriously. We are constantly iterating our pricing and plan options in an effort to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone. We apologize for the delayed response from customer service. Please do not hesitate to get in touch again if you are encountering any difficulties and we'll do our best to support you.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best platform for collecting customer reviews

Reviewed 4 months ago

An excellent resource for reviews, questions, and weekly/monthly summaries. User-friendly and navigable. Early on, the company encountered a few issues, but they were swiftly resolved. It is beneficial to moderate online reviews and responds to meeting customers' needs. I recommend this e-commerce tool.

Pros

We have significantly increased the number of reviews with Yotpo. We have a lot of product reviews, not only for marketing but also for the benefit of our customers. They are currently used in advertising, social media, email marketing, and other areas. Due to the large number of SKUs, it was difficult to collect reviews for products other than our most popular. The most useful feature of Yotpo is...

Cons

I dislike that once I schedule a campaign with a specific segmentation, the segment's subscribers are locked in, and the campaign does not automatically refresh as the segment changes. This makes sending weekend campaigns difficult because I must wait until the night before to schedule the campaign and ensure that the segmentation is up to date. This also prevents me from sending emails in my preferred time zone.

Vendor response

Thank you for taking the time to leave a review, we truly appreciate it. We are constantly working on improving our products and your feedback is a crucial part of our process.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Review Platform - Could Be Better

Reviewed 4 years ago

Overall, Yotpo is a great reviews platform that is easy to use and manage, even across multiple brands and products, all under one account.

Pros

In terms of functionality, Yotpo is easy to implement and use, from both a front-end and back-end perspective. It easily hosts your product's (or company's) reviews and displays them on the website is a visually aesthetic way, with customizable features.

Cons

It would be great to implement a feature that allows the user on the customer's end to have more filter options for the reviews. There are other review platforms that have more fields to answer, therefor offering more information for the customer to browse when looking at reviews. Since referrals and reviews are one of the first things customers look at before purchasing, giving more information options (beyond name, product, and product rating) along with making filter features easy to accessible allows the customer to access more detailed information, but helps to make the conversion quicker.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing Application

Reviewed 3 years ago

Yotpo really encourages our users to leave reviews on our site which is invaluable as far SEO is concerned. It has created a forum for customers to ask questions about products and share their real life experience and use of our products. It has improved our customer engagement and we have really gained insight into their journey on our site.

Pros

Easy to build photo galleries. Easy to collect social media posts relating to our products. Customer reviews are easy to filter and display and their sentiment readings help filter out problematic reviews. Collecting reviews is extremely easy and we receive a steady stream everyday.

Cons

We dont use the tool as best we can. Gathering permissions for user generated content has been a slow process.

Vendor response

Hi Katie! We really appreciate you leaving a review and are happy to hear you're enjoying Yotpo and seeing the benefits.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Reviews Sourced the Right Whey ~ AGN Roots

Reviewed 5 months ago

Yotpo creates the best review app for Shopify without question. I Love the, Subscribe & Save, Reviews Features, Integrations, and most of all, the various stars at all levels, including customer-facing services. I get emailed daily by competitors and always respond, "If you can do it better than YotPo - I'm in" I have yet to consider changing services and find that working with the technical talents of YoTpo has raised my expectations too high to be emailed a 2nd time by competitors in the Shopify integration space.

Pros

1. The people behind it the Apps 2. The technology software 3. The accreditation built over time

Cons

I wish the google integration was more affordable (The ability to see my product ratings on Google Search). To pay several hundred per month for that feature is a bummer; that's not a software glitch, that's more of a Google is ripping Yotpo Off glitch & Yotpo has to cover their costs - I am but a humble business who donates processed and thus wants ALL the features for less :)

Vendor response

Thank you so much for taking the time to leave this review, we really appreciate it. We are constantly iterating our plan options in an effort to provide the best solution for our customers at each point in their journey; however, we understand that it doesn't work for everyone. If you have any questions regarding your current plan and features or any of our other plans, please feel free to reach out to our support team at any time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Leader in the Loyalty/Referral Space

Reviewed a year ago
Pros

Yotpo definitely offers the most robust options for loyalty and referral programs, that definitely is what stood out to me as I was vetting different partner options. Their list of integrations is lengthy and they're constantly adding more integrations based on user feedback

Cons

It's expensive - definitely the most expensive of the options out there, but it comes with white glove service during set up as well as a very experienced account representative.

Vendor response

Thank you for taking the time to leave your feedback. We always try to ensure our customers are on their 'right fit' plan, meaning how much you're paying should align with the services you're receiving and what your business needs to see success with Yotpo. However, we understand that it may not be right for everyone. Feel free to reach out any time to us with any questions you might have about our plans or pricing model. We will do our very best to make sure you get the most of your Yotpo plan.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Yotpo is a must have!

Reviewed 3 years ago
Pros

The ease of use is incredible. The dashboard is very easy to navigate and make changes that will help your business.

Cons

How it only hooks up to Google sometimes. It was all the time during search it would be hard to beat.

Vendor response

Hi Cody! Thank you so much for leaving a review! We're happy to hear you're enjoying Yotpo and really value your feedback as we continue to evolve our product and the way we serve our community. It sounds like you might be describing an integration issue - if that's the case, please feel free to reach out to our support team who would love to help out.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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A bit expensive

Reviewed 6 years ago

We tried YOTPO for a year. The price was high compared to what we needed, so didn't renew. Needed only the Review function and SEO, not the rest. I think the pricing, which is based on the amount of review e-mails sent, is not a valid way of pricing. It does not take into account the % who respond with a review, which is the more accurate metric. If the price was based on # of reviews received, it would reflect on the product's ease of use. It could also be based on features used, which is another metric based on the value a merchant places on the features. Also, not having the reviews in HTML so it can be searched is a big drawback. Hope this helps.

Pros

- Sending out reviews w/ up-sell opportunities - Reporting capabilities - User interface to display reviews is nice on the website - Rich snippet feature for SEO

Cons

- the Moderation menu got more confusing. I liked the old interface better--it was easier to follow. - Support doesn't respond right away. It can take a day or two to resolve an issue. - The Reviews are not searchable so doesn't contribute to SEO.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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So many features... Amazing support

Reviewed 5 years ago

There are maybe more than 100 review apps that can help your company grow organic content or ask customers to write site, and product reviews. But Yotpo is on a completely different level than most. They regularly update their product, have so many features that can help your onsite and offsite strategies, and most importantly (at least for our company), they have a great team of account executives, experts, strategists, and support staffs. We started our experience almost 2 years ago (Yotpo strategist: Hannah Kim) and Yotpo keeps exceeding our expectations with new features every month.

Pros

Amazing features - could help both e-commerce and non-ecommerce websites - Great quick support

Cons

Installation looks easy at first but sometimes requires some knowledge of coding. Not a real con but I thought you should know that.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of the great tool for review automation & curation

Reviewed 4 years ago
Pros

We have used this tool to collect reviews and ratings for our products. The integration part was very easy and we can select how and when to send the invitation to write the reviews. We can even send mass invitation to our customers by uploading an excel sheet to write a review. The automation part is really very good where after successfully delivering an order we can set the system up that way where it will send the review email. We can even encourage our customer to post images of the products along with their review and then we can tag that image with the actual product in our site. It really helps make a product very much worth. We can customize the email templates as per our theme and taste.

Cons

I have not found any major cons which i need to share here.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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While expensive, Yotpo has been extremely helpful for us in capturing content and converting leads.

Reviewed 5 years ago

Yotpo provided us with the ability to get real "third party" reviews from customers and post them on our site. This gave us instant credibility and validated the quality of our product which led to a higher conversion rate. We were also able to use this customer generated content for social media ads which led to more unique visitors and in turn, more sales.

Pros

The software is extremely easy to use and customize. With Yotpo, we were able to launch with a dedicated reviews page and reviews carousel that was completely customized to fit the look and feel of our site. Emails to customers requesting reviews are super simply and easy to publish to the site. Yotpo has really helped in validating and providing credibility to our product and brand.

Cons

Price. They have pretty aggressive sales reps and only work on annual contracts. While effective, it's by far our largest software subscription in terms of spend. We locked ourselves into the pro version and once you implement it on your site, it's difficult to downgrade to a cheaper version.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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One Thing We Were Missing

Reviewed 4 years ago

When they say you have a customer care representative who is available to help at all times. They mean that. We didn't need much after a few calls, but our representative is always responsive to emails and answers my questions. That is what makes the $$ spent worth it. The product is great, but the support is even greater.

Pros

It is easy to use and intuitive. It makes the hard things - posting product adds to social media - easy and automatic so there is no worry each week. Plus, the design of the ads is very pleasing, so you don't have to worry about trying to make them look like you want.

Cons

The biggest thing was that I did not understand before we purchased about how the API installation would work. It wasn't until after we spent the money that I found out my ecom platform doesn't do 3rd party API keys. That means I have to manually create the spreadsheet every month to send out review emails. Had I known this ahead of time, we still would have purchased but I would have been more prepared for the workload.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best way to help improve your business.

Reviewed 3 years ago

In today's world, people HAVE to see real people, verified people, who are talking about your product. This is the easiest and best way to do it.

Pros

Users can search by keywords that are used frequently. The widget can easily be installed into a website (I am not a tech person and did it myself). The support is super helpful and truly wants you to love the product. And overall, every retail website should be using this to help their customers make informed decisions and ask questions directly. The dashboard makes it super easy to answer those questions and help interested buyers.

Cons

The email integration is not seamless with Hubspot.

Vendor response

Hi Elizabeth, Thank you so much for the review! We really appreciate your feedback and happy to hear you're enjoying Yotpo.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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User-Generated Content Made Simple with Yotpo!

Reviewed 6 years ago

The Yotpo integration with Shopify greatly improved conversion on my company's product pages. Not only did our reviews show the popularity of our products, but many customers wrote detailed stories of how they connected deeply to their product. This added another dimension to the product page! Through Yotpo, we were also able to search through all of the reviews and add our favorites to landing pages,...

Pros

Simplicity in integration with Shopify. Customizable design on the website. Improves conversions on the product page. Great to publish reviews directly to Twitter & Facebook or turn into paid ad content.

Cons

The search function within the back end is faulty sometimes.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great platform but annual contracts only

Reviewed a year ago

Great customer service team from the sales call all the way to implementation. Very powerful platform with a lot of great features.

Pros

Yotpo offer very sophisticated and AI based platform. The dashboard and interface is far better compared to Shopper Approved. Customers can filter through reviews on a product page and the review request emails are highly customizable.

Cons

they only offer annual contracts, very expensive plans.

Vendor response

Thank you for taking the time to leave your review. We are constantly iterating our plan options in an effort to provide the best solution for our customers at each point in their journey; however, we understand that it doesn't work for everyone. You can always check out our pricing page for a breakdown of our plans, or reach out to our customer support and they'd be happy to assist you.