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Buyer Intent Software with B2B Lead Generation (2026)

Last updated: March 2026

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Buyer Intent Software Key Features

    Based on 373 user opinions, we identified 6 features that are important for any product in Buyer Intent Software
  • Contact Database

    Centralized database of stakeholders and their contact information such as names, address, phone number etc.

    Average user rating

    4.2
  • Data Import/Export

    Import and export data to and from software applications

    Average user rating

    4.3
  • Lead Qualification

    Score a lead on their quality or likelihood to buy based on certain behaviors

    Average user rating

    4.1
  • B2B Lead Generation

    Manage the process of attracting and converting business prospects into leads

    Average user rating

    4.0
  • Search/Filter

    Search and filter data across systems to locate required information by entering keywords or certain criteria

    Average user rating

    4.3
  • Lead Capture

    Automatically identify and save contact information of potential customers

    Average user rating

    4.3
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User rating


29 software options

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ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

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Lusha is a sales intelligence platform that helps you speed up your sales cycle by identifying potential buyers with zero effort. Our unrivaled and compliant B2B data is trusted by over 1M users.

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Lead411 is the Only Unlimited B2B Lead Generation Platform!

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Lead411 makes buyer intent actionable by revealing companies showing real purchase signals. With intent data tied to verified contacts, your team can reach out at the right moment, personalize messaging, and close deals faster by focusing on accounts already in the buying journey.

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Generate B2B sales leads from website visitors

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Dealfront, (formerly Echobot & Leadfeeder), identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically sends leads to CRM systems

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Unite sales and marketing data and prioritize your leads

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With Outfunnel you can easily prioritize your leads based on data in your various sales and marketing apps as well as website visitor data. Using website visitor tracking, you'll also be able to see what your leads are interested in.

Works with Copper, Pipedrive, HubSpot CRMs.

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Pathmonk enables businesses to optimize website conversions with current website traffic.

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Predictive intelligence platform for B2B marketing and sales

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6sense is a B2B predictive intelligence platform for marketing and sales.
Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and wh6sense is a revenue intelligence platform that helps businesses capture intent signals from known and anonymous sources, connecting them to pen.

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Slintel is a Sales Intelligence and Enablement tool.

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Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market.

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Salespanel  logo

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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B2B contacts and sales intelligence platform

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Salesintel provides comprehensive account and contact data for business sales, marketing and recruitment. It is aimed at clients looking for direct contact information and market analysis for sales leads. Salesintel draws from human and automated sources and confirms data with human verification

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DemandScience is a web-based demand generation software designed to help businesses manage B2B content syndication, display advertising, and outbound lead development using multi-source intent data and predictive analytics. Our solution lets marketers combine multiple layers of buyer intent.

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Align sales and marketing on the accounts that matter.

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B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter

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Demandbase One™ | Go-to-Market Platform

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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Lead generation software

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Increase your revenue with sales intelligence. Predict is a complete and powerful lead generation solution for ETIs and large corporates

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Account based insights for lead generation

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LeadSift is a sales intelligence solution that generates and prioritizes leads and accounts based on how they are engaging with competitors and relevant content

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G2 Buyer Intent logo

Intent data for sales, marketing, and customer success teams

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G2 Intent Data helps sales, marketing, and customer success teams identify high-intent prospects as well as customers that are actively researching competitor profiles on G2. This solution tracks category page views, product profile views, product comparisons, number of visitors, and more.

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Demand side platform (DSP) and marketing solution

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ZoomInfo MarketingOS is an end-to-end marketing solution that helps marketers understand their customers, grow their business, and expand their reach. It offers an integrated platform for managing paid search campaigns on Google AdWords, Bing Ads, and Facebook and as a plug-in for web analytics software like Google Analytics.

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B2B buyer intent data for sales and marketing teams

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Bombora's Company Surge® Analytics solution provides buyer intent data to inform B2B organizations. It can track customer journeys and predict buyer behavior in order to help sales and marketing teams prioritize accounts. The solution offers intent topic scoring, qualified lead generation, and more.

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Account-based advertising platform.

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N.Rich is a cloud-base platform specifically designed to provide the right advertising tools to growth-oriented companies, ABM adopters and performance driven commercial teams.

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B2B Buyer Intent Platform

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Intent Activation is an intent-focused technology designed for B2B marketing.

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Lead management and buyer intent data

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KickFire LIVE Leads is a cloud-based solution designed to help B2B organizations optimize pipeline initiatives by providing buyer intent data based on visitor activity and website engagement. It can be used to capture new leads, provide real-time alerts, and integrate with existing CRM tools.

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Aptivio logo

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Aptivio’s Buyer Intent AI is a fully comprehensive buyer intent platform that goes far beyond data alone. It leverages AI to conduct in-depth data mining that covers as many channels, personas, and touchpoints as possible.​

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