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Lead Generation Software with Campaign Segmentation
Last updated: January 2025
Key Features of Lead Generation Software
Based on GetApp's analysis of 4487 verified reviews collected between July, 2021 and August, 2024
- Lead Capture: Users value capturing detailed lead information and integrating it with CRMs for efficient follow-up and segmentation. 94% of reviewers rated this feature as important or highly important.
- Lead Management: Reviewers highlight the ability to categorize, track, and automate tasks for leads, improving conversion rates and sales efficiency. 93% of reviewers rated this feature as important or highly important.
- Contact Database: Reviewers appreciate the ability to customize, segment, and keep contact information up-to-date for targeted communication and marketing. 92% of reviewers rated this feature as important or highly important.
- Contact Management: Users emphasize the importance of organizing and tracking interactions with contacts to improve customer relationships and sales performance. 92% of reviewers rated this feature as important or highly important.
- Campaign Management: Reviewers find campaign management tools useful for automating, tracking, and optimizing marketing campaigns across multiple channels. 91% of reviewers rated this feature as important or highly important.
- Email Marketing: Users benefit from automation, segmentation, and detailed analytics for creating and managing effective email campaigns. 88% of reviewers rated this feature as important or highly important.
159 software options
Sponsored
ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.
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Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.
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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place
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Capture more leads and convert traffic into customers with engaging clickflows, funnels & interactive forms. Create them quickly with our drag & drop builder and match your brand perfectly with our endless design options. No coding. Integrate with your marketing campaigns easily.
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Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach their customers through every channel, including telephone, email, social media, and live chat.
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We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!
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Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send follow-up that adapts to customer behavior so you're sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.
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We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.
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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.
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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.
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Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way.
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Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.
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Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.
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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.
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End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.
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Outgrow is a cloud-based marketing solution which allows users to create calculators, recommendations, and quizzes to generate, qualify, and engage leads.
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Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.
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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls
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Salesforce B2B marketing automation for marketing & sales
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
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Reoon Email Verifier is a cloud-based tool that enables companies to verify and clean email lists in a user-friendly simple interface. It also helps businesses improve the deliverability of emails.
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Affordable, comprehensive, and easy-to-use solution to grow and engage audiences, create and sell courses, and turn ideas into income
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? Pipeliner CRM drives exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly which drives high adoption rates and faster ROI.
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Plug & play referral software to build your own referral program. Works with HubSpot, Stripe, Pipedrive, Zoho, Salesforce, Intercom, Zapier, and more. Over 200 options for rewards and incentives too. Sign up, build a referral program, and ask your customers to spread the word. No coding required!
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