Brightpearl Pricing, Features, Reviews & Alternatives

Brightpearl

The retail operations platform for brands and retailers

4.37/5 (139 reviews)

Brightpearl overview

What is Brightpearl?

Brightpearl is a Retail Operations Platform. Tightly integrated to all of your sales channels, Brightpearl connects your sales orders, fulfillment, inventory management, accounting, reporting and planning, warehouse management, replenishment and more. Designed specifically for retail business models, Brightpearl is built to reliably handle peak trading, integrates with the full retail tech ecosystem, is omnichannel-native, is the system of record for key trading data, provides real-time trading insights and is automated so you can stay in control and manage by exception.

What makes Brightpearl different:

Software and Service. Service is an integral part of our offer. Our retail consultants get you live in three times faster than traditional ERP, always for a fixed cost. And the in-house team stays with you throughout, from tech support to ongoing business consulting.

Built for Retail. Brightpearl is built only for the retail sector. This means: configuration not coding, designed for use by merchants not IT staff, every new feature is relevant, and our integrations and ecosystem are 100% retail.

Designed to Scale With You. Whether it’s seasonal peaks, promotions or sustained growth, merchants need an ops platform that can handle the volume. We stand by our numbers: orders, SKUs, channels, reporting and financials fit for multi-million dollar merchants.

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom

Supported languages

English
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Brightpearl user reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.2
  4.3
  4.4
James J.

I cannot recommend Brightpearl enough!

Used daily for 2+ years
Reviewed 2020-10-30
Review Source: Capterra

Pros
I cannot recommend Brightpearl enough! The software has transformed the way we run our organisation. It provides everything we need to operate our eCommerce business effectively and efficiently. Their innovation/product roadmap caters, certainly in our case, to current trends and requirements. We currently use the system to manage our sales channels of 4 separate B2C Bigcommerce websites, 2 eBay stores, 10 Amazon stores (2 subsidiary businesses with 5 EU Amazon stores each) and manual telephone sales. We have 4 channels brands, which is where Brightpearl brands paperwork and emails differently for each company. It all works as one would expect, orders download and are aggregated ready for picking and shipping, inventory is updated across all sales channels, as sales occur and purchase orders are received, and accounting is updated at each point providing a real-time picture in a myriad of dashboards and reports that can be as detailed as needed. Brightpearl support is also excellent with most cases being resolved in less than 4 hours.

Cons
I find very little to dislike about the software. It serves all the needs we currently have and know that there are elements such as automation that will prove to be useful at some point in the future.

Response from Brightpearl


Hi James,

Thank you for you wonderful feedback. It's great to see the huge impact that we've had on your business over the last eight years. Thank you too for your big praise of our Support team, your experience of them is very much in line with their mantra so I'll certainly be sharing your feedback with them as I know they'll appreciate it hugely!

Thank you again,
Tom (Brightpearl)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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nick e.

A work in progress

Used daily for 6-12 months
Reviewed 2020-10-27
Review Source: Capterra

Finally, we have been assigned our TAM, [SENSITIVE CONTENT HIDDEN]. We had a 30-minute phone call scheduled to go through some issues that end up lasting almost 2 hours. During that call, he brought in other resources to help us understand where our issues are and areas of the software we need to keep an eye on. We have a lot of work ahead of us to get our account back on track, but we finally have someone to guide us on how to fix and prevent the issues.

Pros
Brightpearl is the only software on the market that has truly combined all technology necessities of e-commerce into 1 platform. That includes ERP, CRM, automation, connectors for platforms and other like Shipstation, inventory management like Demand Planner

Cons
The drawback for us and our situation is that when you combine all of the systems into 1 it can be pretty complicated. The reason this is a con is that Brightpearl doesn't have partnerships with 3rd parties that make a living off of implementation and customer success. Instead, Brightpearl manages 100% of the process. Our first 5 months have not been great because we are not proficient at utilizing the software. When we've asked for help they have been simply telling it is a you problem, not the software, but no guidance on what we should be doing. Instead, we just learn to live with the issue because we have nowhere else to go for help since no partners exist. We are supposed to have a TAM, technical account manager, for the first year, but we only had one for the first 3 weeks.

Response from Brightpearl


Hi Nick,

Thank you for your review. We always appreciate feedback from our customers.

We acknowledge that keeping our success, support, and implementation teams in house isn't something that is commonplace in the market, but control over the quality of our support services and is very important to us hence we don't out-source them. Similarly the value for money that our customers receive from our fixed-price implementation, and all inclusive online training and support services isn't something that we would wish to limit.

I'm sorry that you don't feel we've supported you sufficiently until recently though. We will look into this internally and see what happened. However in the meantime it's great that you've touched base with your Technical Account Manager. I have no doubt that with him in your corner, your issues will be swiftly behind you.

Tom (Brightpearl)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Ellie M.

Excellent, intelligent platform

Used daily for 6-12 months
Reviewed 2021-04-28
Review Source: GetApp

An intelligent platform that allows the business to report and develop it's strengths and weaknesses. As well as manage stock, customer orders and build information for the business. The features available suit a variety of business needs and the go to customer service and support system is vital.

Pros
The abilities and reporting involved with controlling stock and orders

Cons
We have maxed Brightpearl's abilities, but due to their expansive resources we are looking into their other analytics service to fulfill our requirements.

Response from Brightpearl


Hi Ellie,

Thank you so much for sparing the time to review us.

It's great to hear that you've been able to get such insights to help your growth!

Our entry level reporting is sufficient for some of our brands, but we acknowledged that some need more power and granularity which is why we have developed our analytics suite to meet this need. It sounds like you'd be a great fit for it.

Thanks again,
Tom (Brightpearl)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Frankie O.

Frustrated

Used daily for 6-12 months
Reviewed 2017-08-08
Review Source: Software Advice

Do not jump from QuickBooks to this until you have truly run a lot of tests.

Pros
I love how this system allows me to have access anywhere and allows many reps to access the accounts.

Cons
I am beyond frustrated with the lack of support and weak reporting from this system. It often has slow days as well.

Response from Tom


Hi Frankie,

Thank you for taking the time to review us.

I'm glad to see that you're enjoying Brightpearl's cloud-based benefits. A lot of our customers love the integrated 'all under one roof' aspect of our software and I'm glad this is echoed with you. I'd like to respond to a couple of the other points you raised too:

Quickbooks. We have a number of customers who have moved away from Quickbooks to Brightpearl and have found it a great fit so I was surprised to read your comment. Customers like Growers House (https://www.brightpearl.com/expertise/customer-stories/growers-house) and The New Clothesline Company (https://www.brightpearl.com/expertise/customer-stories/new-clothesline-company). I hope the issues you had experienced are now behind you.

Support. We acknowledged that we needed to improve our Support response times, so we've grown our global Support team headcount by 40%. This has resulted in increasing the number of tickets with defects being solved by 62%. I hope you're seeing the impact of these changes directly yourself.

Reporting. We're continually improving our reporting as we know how much our customers use and rely on it. Over the last couple of months, we've made significant reporting improvements which you can read about in our feature notes (https://help.brightpearl.com/hc/en-us/sections/115000342626-Feature-launches). In a nutshell, many of the reports now download in the background so don't need to waste any time waiting for them. Again, I hope you're finding them useful.

Speed. I'm sorry to hear that you've experienced slowness whilst using Brightpearl. The improvements mentioned earlier will help, but generally speaking there are a number of factors that could account for speed issues. I've had a word with our Support team who have advised that you've not raised any speed issues with them to date. Speaking to them would be a great first step. When you do, it would really help them if you could indicate instances where speed was reduced and what you were doing at that time. You can contact them here: https://www.brightpearl.com/contact-support.

Thank you again, your feedback is important to us.

Best wishes,
Tom

Brightpearl

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Nicky S.

Great software

Used daily for 1-2 years
Reviewed 2021-04-28
Review Source: GetApp

Pros
Stock control is the most impactful and helpful

Cons
The add ons which are required such as automation

Response from Brightpearl


Hi Nicky,

Thank you for your review of us, we really appreciate it.

It's fantastic to hear that you're finding so much value in our stock management functionality.

On the add-ons, we understand that a one size fits all approach doesn't work for everyone so with us, you can pick and choose the tech stack that fits best for you. We think that this is the right approach rather than mandating what our customers use. I hope this makes sense?

Thank you again, for the review.

Tom (Brightpearl)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Brightpearl pricing

Pricing options
Subscription
View Pricing Plans

Brightpearl is for merchants trading $1M or above, or those that expect to be in the next 12 months. Our pricing is designed to suit the needs of fast-growth and larger merchants so contact us today to discuss your specific requirements and we’ll provide a solution that meets your needs.

Brightpearl features

API
Access Controls/Permissions
Alerts/Notifications
Audit Management
Audit Trail
Billing & Invoicing
Customizable Reports
Data Import/Export
Inventory Management
Reporting/Analytics
Search/Filter
Status Tracking
Third Party Integrations
Workflow Management

Activity Dashboard (865 other apps)
Activity Tracking (546 other apps)
Compliance Management (683 other apps)
Document Management (791 other apps)
Mobile Access (774 other apps)
Reporting & Statistics (874 other apps)

GetApp Analysis

Brightpearl is a multichannel retail management software that covers orders, inventory, accounting, customer data, purchasing, shipping, and reporting in a single cloud-based platform. It provides staff and management comprehensive visibility into vital business information to effectively and efficiently accomplish their tasks, accelerating profitability and growth in the process. Real-time reports include cash flow, inventory, customer purchasing behavior, profitability by channel and SKU, among others.

Instead of managing sales from every channel your business is tapping into (e.g., online shop, retail outlet, eBay, Amazon, and others), manually updating inventory information for every item you sell and purchase, hence, the possibility of human error, transferring sales and accounts payable data into your accounting system, analyzing the speed at which you sell items, and other related activities that usually require their own spreadsheets, with Brightpearl, all purchase, sales, supplier and customer information are kept in a single data depository, allowing you comprehensive at-a-glance insight into the health of your retail business through real-time reporting.

Some of Brightpearl’s core features include order management, inventory management, shipping management, online payments integration and automated real-time accounting.


What is Brightpearl?

Brightpearl is a commerce acceleration platform that simplifies the retail lifecycle in one integrated web-based solution, beginning with orders all the way to customer management and growing the business. Because it’s an all-in-one retail system, it saves retailers valuable time and energy normally spent on double entries, numbers consolidation, and other procedures that need to be redone because of things here and there that slip through the cracks. This then lets them focus more on the value-adding aspects of their businesses, such as furthering their customer service initiatives.

Brightpearl takes the edge off tedious order, inventory, shipping, purchasing and accounting information management across multiple retail channels and locations by bringing relevant information together in a centralized back-office hub. With its built-in accounting system, transactions are automatically entered into accounts, and real-time reports are generated with just a few clicks. Cloud-based, it can be accessed anywhere, anytime and across multiple devices.


Who is Brightpearl For?

Created for small to large retail businesses across various industry verticals, Brightpearl caters to retailers with multiple sales channels, as well as product-based and service-based companies. It is used by retail managers and store owners, as well as people handling accounting, sales, inventory, shipping, payments, procurement and related roles.

Some of Brightpearl’s customers include: Esquire, a menswear retailer; David Shuttle, a second-generation family business specializing in gifts, jewelry and homewares; Tamper Evident, a company that sells anti-theft products; and Fuel My Website, a social network for bloggers.


Main Features

Order Management

Whenever a customer places an order, a series of events is triggered. While they can also be manually created, with Brightpearl’s ready-made integrations with e-commerce portals like Magento and Shopify, orders can be automatically downloaded. Inventory levels are subsequently decreased, not just on the channel the order is made, but all other sales channels as well, eliminating the possibility of selling the same item twice and dealing with problems later.

Brightpearl’s order management system not only ensures data accuracy and consistency, it also allows retailers to systematize their order fulfillment strategies and optimize stock levels through filters such as shipping method, order date, sales channel, and others. This way, retailers are immediately aware what products/brands are better suited for what channels, and what improvement initiatives can be rolled out to increase sales and improve customer satisfaction.

Inventory Management

Inventory replenishment with Brightpearl starts with just a few clicks. An email is sent to the supplier, and once delivered, the purchase order is marked as received and inventory levels in the sales channels are automatically increased. Because information is centralized, it’s easy to spot which entity you owe money to and how much, including the date the amount is due.

Brightpearl simplifies the usually complex inventory management processes required of a growing business. Aside from automatically increasing or decreasing inventory levels in your various sales channels, depending on whether items have been received from a supplier or sold to a customer, you are afforded the ability to generate cash flow reports and comprehensive inventory audit trails in real time.

Shipping Management

Order information, which includes shipping address and location, are automatically downloaded to your warehouses, empowering retailers to accurately and speedily deliver orders to customers. When an order is drop-shipped from a supplier or fulfilled via your own warehouse, tracking references are emailed to customers using pre-built email templates and transmitted back to your sales channels. Once shipped, the cost of inventory is entered into Brightpearl’s accounting system, giving you an instantaneous view of the profit amount you’ve made.

The shipping management software affords you full control over what and how you ship – partial order fulfillment versus drop-shipping, and order prioritization based on shipping method, order date or customer. For more automation and customization, Brightpearl integrates with e-commerce shipping fulfillment platforms like Shipworks, [Shipstation] (http://www.getapp.com/shipstation-application) and [Metapack] (http://www.getapp.com/metapack-application).

Online Payments Integration

To further simplify the customer purchasing experience, Brightpearl can be integrated with payment gateways such as PayPal and SagePay. PayPal links with Brightpearl in two ways: as a payment method and to download transactions. When payment processing with PayPal is set up, customers can opt to pay through PayPal via your website. Brightpearl automatically records all PayPal payments received online. Transaction details can then be viewed via the PayPal log and synchronized with Brightpearl using the PayPal transaction download integration feature.

SagePay, on the other hand, can be used to make online payments via the Brightpearl site (SagePay form) or through back-office payments (SagePay direct), also known as Mail Order/Telephone Order or MOTO. This means that customers can make payments over the phone, for one. For Magento users, SagePay payment setup is done in Magento.

Automated Real-Time Accounting

Brightpearl includes a full accounting system that allows users to keep track of the items they’re selling day to day, which channels are making money, which items are selling well, and such. Profits can be analyzed by channel, customer or SKU, empowering retailers to invest their money intelligently on better-performing products and channels.

The system provides in-depth and up-to-date reports that your accountant can also access to make updates and adjustments. Data can be exported as CSV, and Brightpearl’s support team provides 24/7 email support, documentations, a video library, and launch and acceleration services to help you and your staff with the training you’ll need to get started.


Integrations

Brightpearl readily integrates with 47 apps that include [eBay] (http://www.getapp.com/blog/ebay-management-software/), [Magento] (http://www.getapp.com/magento-application-1), Amazon, Brightpearl POS, [Shopify] (http://www.getapp.com/shopify-application), [Bigcommerce] (http://www.getapp.com/bigcommerce-application), Authorize.net, UK Mail, [Square] (http://www.getapp.com/square-application), and [PayPal] (http://www.getapp.com/paypal-application).


Pricing

Contact Brightpearl directly for pricing information.


Bottom Line

  • Cloud-based commerce acceleration platform that manages inventory, accounting, orders, CRM, purchasing, shipping and suppliers in one place
  • When orders are received, inventory levels across all channels are automatically updated to prevent selling the same items more than once
  • Real-time accounting capability gives business owners immediate insight into the financial health of their businesses, as opposed to weeks or months of waiting before comprehensive reports are generated
  • Has ready-made integrations with popular e-commerce applications like PayPal, Square, Magento, Shopify, Bigcommerce, eBay, Woo Commerce, and others
  • Supports offline/offsite browsing of purchases, orders and contacts on an Android phone or tablet

Videos and tutorials

Additional information for Brightpearl

Key features of Brightpearl

  • 360 degree visibility of your supply chain
  • Automated real-time accounting
  • CRM
  • Developer API for third-party integration
  • Drop shipping
  • Efficient pick, pack, ship process
  • Full audit trail on contact records
  • Inventory management
  • Low stock alerts
  • Multi-Channel Inventory Management
  • Multiple warehouses / multiple locations
  • Order management
  • POS
  • Paypal, Sage Pay and online payments integration
  • Quoting and invoicing
  • Real-time reports
  • Shipping management
  • Supply Management
  • availability
View All Features

Benefits

Great retail operations is repeatable activity, done well. With Brightpearl you automate the ordinary, essential processes for efficiency, and you capture and act on the exceptions that really impact your business, whether problems to fix or opportunities for growth.

Grow efficiently: Automate operations to reduce costs in the back office, and spend the time and money on areas that drive growth - new customers, channels, products, partners and markets.

Delight customers: Operations dictates the customer experience - perfect orders, deliveries, customer service and returns drastically increase the chances of repeat purchases, leading to profitable customers and higher customer lifetime value.