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Emma by Marigold

Multi-channel marketing that works for you.

Table of Contents

Is this product right for your business?

Find out with a

Emma by Marigold - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

Emma by Marigold overview

What is Emma by Marigold?

Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.

Emma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.

Starting price

99 /
per month

Alternatives

with better value for money

Pros & Cons

Customer Support

Email Marketing

Email Sending

Template and HTML Editing

Email Formatting

Emma by Marigold’s user interface

Ease of use rating:

4.2

(156)

Emma by Marigold pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(9)

3-4(73)

5(74)

What do users say about Emma by Marigold?

Emma by Marigold enables me to retain our customers through real-time engagements.

Select to learn more

Who uses Emma by Marigold?

Based on 156 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Financial Services

Luxury Goods & Jewelry

Health, Wellness and Fitness

Telecommunications

Others

Use cases

Email Marketing

Personalization

Campaign Management

Email Tracking

Marketing Automation

Emma by Marigold's key features

Most critical features, based on insights from Emma by Marigold users:

Campaign scheduling

5.0

(6)

WYSIWYG editor

5.0

(5)

Campaign analytics

5.0

(3)

Contact management

4.3

(15)

A/B testing

4.9

(8)

Event triggered actions

4.4

(5)

Customer segmentation

5.0

(2)

CAN-SPAM compliance

3.6

(8)

Subscriber management

4.0

(1)

All Emma by Marigold features

Features rating:

4.0

(156)

A/B testing

4.9

(8)

Access controls/permissions

5.0

(2)

Activity dashboard

5.0

(6)

Activity tracking

(0)

Alerts/Notifications

(0)

API

4.9

(7)

Archiving & retention

(0)

Audience targeting

(0)

Automated responses

(0)

Autoresponders

(0)

Behavioral targeting

(0)

Behavior analytics

(0)

Behavior tracking

5.0

(1)

Campaign analytics

5.0

(3)

Campaign management

(0)

Campaign Personalization

(0)

Campaign planning

5.0

(7)

Campaign scheduling

5.0

(6)

Campaign segmentation

5.0

(2)

CAN-SPAM compliance

3.6

(8)

Channel management

(0)

Click tracking

(0)

Collaboration tools

5.0

(1)

Communication management

5.0

(2)

Compliance management

(0)

Consent management

(0)

Contact database

(0)

Contact management

4.3

(15)

Content management

5.0

(2)

Contextual Targeting

(0)

CRM

5.0

(4)

Customer communication

(0)

Customer database

(0)

Customer data management

(0)

Customer engagement

(0)

Customer experience management

(0)

Customer history

(0)

Customer journey mapping

(0)

Customer profiles

(0)

Customer segmentation

5.0

(2)

Customer surveys

(0)

Customizable branding

5.0

(7)

Customizable ctas

(0)

Customizable fields

3.7

(7)

Customizable forms

5.0

(3)

Customizable reports

(0)

Customizable templates

4.9

(9)

Customization

(0)

Data import/export

(0)

Drag & drop

5.0

(6)

Drip campaigns

4.8

(5)

Dynamic content

5.0

(3)

Email campaign management

4.3

(16)

Email Distribution

5.0

(5)

Email management

5.0

(4)

Email marketing

5.0

(10)

Email monitoring

5.0

(5)

Email templates

(0)

Email tracking

(0)

Engagement tracking

4.9

(14)

Event triggered actions

4.4

(5)

GDPR compliance

(0)

Generative ai

(0)

HTML editor

(0)

Image library

(0)

Interaction tracking

(0)

Landing pages/web forms

5.0

(2)

Lead capture

4.8

(6)

Lead generation

(0)

Lead management

5.0

(3)

Lead nurturing

5.0

(1)

List management

3.2

(6)

Mailing List Management

(0)

Marketing automation

5.0

(6)

Marketing calendar

(0)

Mass texting

5.0

(3)

Message personalization

5.0

(3)

Messaging

(0)

Mobile access

(0)

Mobile optimization

4.2

(13)

Multi-Campaign

5.0

(1)

Multi-Channel communication

(0)

Multi-Channel marketing

5.0

(2)

Multiple user accounts

(0)

Open rate tracking

(0)

Performance metrics

5.0

(4)

Personalization

(0)

Preview functionality

(0)

Process/Workflow automation

5.0

(1)

Real-Time analytics

5.0

(5)

Real-Time data

5.0

(4)

Real-Time monitoring

(0)

Real-Time notifications

(0)

Real-Time reporting

(0)

Reporting/Analytics

5.0

(9)

Reporting & statistics

(0)

Scheduled messaging

(0)

Scheduling

(0)

Segmentation

(0)

SMS marketing

5.0

(4)

SMS messaging

5.0

(5)

Spam blocker

3.4

(7)

Subscriber management

4.0

(1)

Subscription management

(0)

Surveys & feedback

(0)

Template management

3.7

(6)

Third-Party integrations

5.0

(4)

Unsubscribe Database

(0)

Visual analytics

5.0

(2)

Web forms

(0)

Workflow management

(0)

WYSIWYG editor

5.0

(5)

Emma by Marigold alternatives

Emma by Marigold

4.2

(156)

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.0

Value for Money

4.0

Customer Support

4.2

Brevo

4.6

(3.4K)

learn more

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.5

Customer Support

4.5

Gmail

4.8

(13.3K)

learn more

Starting from

Free

Free trial

Free version

Ease of Use

4.8

Features

4.7

Value for Money

4.8

Customer Support

4.5

Mailchimp

4.5

(17.5K)

learn more

Starting from

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.4

Customer Support

4.2

Emma by Marigold pricing

Value for money rating:

4.0

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Emma Lite

Per month

Features included:

Drag & Drop Email Editor
Dynamic Content
Email Scheduling
Email Template Gallery
Real-time Reporting
Deliverability Support
Segmentation
A/B Testing
Signup Forms
API Access
Asset Library
Email/Phone Support
Integrations
Pre-send Email Testing
Subscription Management
User Permissions

Emma Essentials

159

Per month

Features included:

Drag & Drop Email Editor
Code Your Own Emails
Dynamic Content
Email Scheduling
Landing Page Builder
Marketing Automation
Segmentation
SMS
Deliverability Support
A/B Testing
Tiered Account Structure
Approvals Dashboard
API Access
Asset Library
Automation Builder
Activity Dashboard
Comparative Reporting
Email/Phone Support
Email Template Gallery
Integrations
Marketing Calendar
Pre-send Email Testing
Private Branding
Real-time Reporting
Signup Forms
Subscription Management
User Permissions

Emma for Teams

249

Per month

Features included:

Tiered Account Structure
Deliverability Support
Drag & Drop Email Editor
Code Your Own Emails
Dynamic Content
Marketing Automation
Landing Page Builder
A/B Testing
Segmentation
SMS
Trends Reporting
Approvals Dashboard
Activity Dashboard
API Access
Asset Library
Asset Sharing
Automation Builder
Comparative Reporting
Email/Phone Support
Email Scheduling
Email Template Gallery
Integrations
Marketing Calendar
Pre-send Email Testing
Private Branding
Real-time Reporting
Signup Forms
Single Sign-on
Subscription Management
Template & Campaign Sharing
User Permissions

Emma Corporate

No pricing info

Contact vendor for more details

User opinions about Emma by Marigold price and value

Value for money rating:

4.0

(156)

To see what individual users think of Emma by Marigold's price and value, check out the review snippets below.

“Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end.”

Anuoluwapo B.

Front-End Software Engineer

“Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema.”

Rachel N.

Head of Sales and Dispatch

Emma by Marigold integrations (56)

Integrations rated by users

We looked at 156 user reviews to identify which products are mentioned as Emma by Marigold integrations and how users feel about them.

Wix

Integration rating: 5.0 (3)

Zapier

Integration rating: 5.0 (3)

“Overall really strong, a few quirks but it keeps getting better and more useful.”

Garrett C.

Owner

Salesforce Sales Cloud

Integration rating: 5.0 (3)

Microsoft Outlook

Integration rating: 5.0 (2)

Adobe Commerce

Integration rating: 5.0 (2)

“Adobe Commerce integration is helpful for basic order or customer sync, but it’s less central to our daily property‑management work, so we’ve only used it lightly”