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Product Analytics Software with A/B Testing (2026)

Last updated: March 2026

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25 software options

Google Analytics 360 logo

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Hotjar logo

Digital experience insights for any business selling online

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Pendo logo

Product usage & behavior data capture

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Identify invisible friction, accelerate adoption, and improve software experiences with analytics. Start collecting app and user data immediately with little to no engineering effort.

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Amplitude logo

App, web and mobile analytics software

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Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

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Screeb logo

We help companies to (re)connect with their customers

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The All-In-One Platform 
to Build Product Experiences Your Users Will Love

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NPAW Suite logo

Real-time streaming video analytics platform

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NPAW Suite is a real-time streaming video analytics platform. It empowers marketing, operations, and engineering teams with insights and analysis of streaming performance and video usage. By delivering visibility into platform performance, audience behavior, advertising, and content, it supports informed, data-driven decisions.

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UXCam logo

Product analytics without the complexity

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UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. We serve companies in 50+ countries and process 100B+ data points every month.

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Trevor.io logo

There's a better way to work with data.

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Trevor empowers your whole team to get answers from your data without using SQL, and then visualise, dashboard, export, and set alerts

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Improvado logo

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Countly logo

Privacy-first, AI-ready analytics and user engagement

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Countly is a privacy-first, AI-ready digital analytics and engagement platform that helps teams understand user behavior, evolve product experiences, and keep full control of their data with on-premises or private cloud deployment.

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riyo.ai logo

Maximize your conversion with riyo.ai, an all-in-one tool.

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riyo.ai is a top-of-the-line sales and marketing tool designed to help businesses of all sizes optimize their customer acquisition process. Its all-in-one tool offers a comprehensive set of features that can help businesses generate leads, enhance their conversion rates and improve customer engagement

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Kissmetrics logo

Advanced Product and Marketing Analytics

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Kissmetrics is a behavioral analytics solution for product and marketing teams. We give companies actionable data and help them uncover insights on acquisition, engagement, retention, and revenue to grow their businesses.

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data.ai Intelligence logo

Analytics software & competitor intelligence for mobile apps

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App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.

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Reaktion logo

Marketing analytics solution for eCommerce businesses

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Reaktion is a marketig analytics solution that helps businesses with accurate tracking, profit-driven insights, automated reporting and near real-time dashboards. Teams can track the orders with advanced plug-and-play Conversion API integrations. Users can gain eye-opening insights for increased profits and align the team as well as agency partners.

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Gainsight PX logo

Product experience analysis platform

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Gainsight PX is a cloud-based product experience platform designed to help businesses of all sizes analyze user experience (UX) and develop product adoption strategies for customers. Key features include feedback collection, audience segmentation, user retention metrics, and reporting.

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Statsig logo

Cloud-based platform for managing product development

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Statsig is a product development platform that provides tools for experimentation, feature management, product analytics, and session replays. It is designed for industries such as artificial intelligence, gaming, B2B SaaS, and e-commerce. The platform supports roles including engineering teams, data scientists, product managers, and operations professionals who rely on data to inform decisions.

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Extellio logo

Powerful user journey analysis

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Extellio is the solution for understanding and improving user journeys.

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Dataroid logo

Gain customer insights and take personalized actions

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Dataroid is a digital analytics and omnichannel customer engagement software designed to helps businesses analyze and gain visibility into customer behavior across various online channels and improve customer lifetime value (CLV) by engaging with the target audience in a relevant and personalized manner.

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WebMaxy Analyzer logo

User behavior analytics and survey tool

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WebMaxy Analyzer is a user behavior analytics software that can help you understand your user behavior patterns. It has various features, such as session recordings, heatmaps, scroll maps, survey and feedback forms, form analytics, and funnel view.

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Mitzu logo
(0)

Agentic analytics on top of your data warehouse

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Warehouse-native product, marketing, and revenue analytics for data driven teams.

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TubeAnalytics logo
(0)

AI analytics platform for YouTube creators

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TubeAnalytics is a YouTube analytics platform that provides creators with AI-powered insights for channel growth. The platform offers competitor tracking, trend discovery, revenue monitoring, thumbnail A/B testing, and audience demographic analysis. It includes features such as video performance metrics, SEO keyword tools, content calendar planning, and automated video transcript generation.

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