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Funnel Pricing

Pricing overview

Value for money rating

4.7

/5

16

Price starts from

399

Per month

Other

Pricing options
Free plan
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Free trial

Pricing details

Whatever your plan you choose, we are sure you will love Funnel, and would be happy to set up a free trial for you to prove the value. Just reach out to us and you will be up and running in no time.

What users say

Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time.
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Amaury G.

Huge time saver for uploading cost data into Google Analytics.
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Amaury G.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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One of the best ETL on the market, worth its (high) cost

Reviewed 4 months ago

I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.

Pros

Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).

Cons

As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Nice tool with immense contribution to day to day work

Reviewed a year ago

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Pros

Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

Cons

Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use.

Vendor response

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Useful data integration tool

Reviewed 3 years ago

Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process

Pros

Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since

Cons

Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Measure your ROAS/KPI and so much more within few dashboards

Reviewed 4 months ago
Pros

Mainly their customer service was incredibly hepfull. They helped me to set up everything we needed to see for our clients across the whole world. Hundreds of connector that you can easily set up and see your markeing/product informations all together

Cons

It is kind of expensive for our company, but for bigger companies with hundreds of client or bigger revenues this cant be a problem to invest in

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use. Huge time saver for uploading cost data into Google Analytics.

Reviewed 4 years ago

Cost data upload into Google Analytics is now much easier

Pros

We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Cons

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Vendor response

Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Happy user of Funnel

Reviewed 7 years ago

Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing...

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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funnel.io enables us to get daily cost data for every country we operate in and every channel we use

Reviewed 4 years ago

cost data all in one place

Pros

The sheer number of data sources - virtually every existing online marketing channel is included. The best feature is BigQuery data export, where we can analyse it much further.

Cons

I am yet to understand the GUI in more detail. And pricing could be a bit cheaper. Other than that, I am very enthusiastic about the software. It enables us to truly apply data-driven marketing.

Vendor response

Thank you for the review Marek! I'm happy to hear that you find the amount of data sources satisfying. We are always open to discussing other types of data sources as well (not only advertising channels), so let us know if you have anything more in your marketing data stack that you would like into Funnel and we can look into it. Also, you know that you always have free support as a customer, so please reach out if you have any questions about the interface. Thank you!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Pretty good overall

Reviewed 4 years ago
Pros

Super flexible, lots of features, provides specific and reliable data. Great customer support as well

Cons

Price is quite steep per month. Processing time can occasionally be a little slow, and there some minor limitations on data presentation