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Funnel
Your marketing data hub.
(47)
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Funnel Pricing
Pricing overview
Value for money rating
4.7
/5
19
Price starts from
0
Other
Pricing details
Popular contenders
Price starts from
3273
/user
One-time payment
Pricing model
Free trial
Price starts from
Free
Pricing model
Free trial
Price starts from
150
Per month
Pricing model
Free trial
Price starts from
1250
/user
Per year
Pricing model
Free trial
Price starts from
29
Per month
Pricing model
Free trial
Reviewers who mentioned pricing said:
Guido N.
Marketing and Advertising, 11-50 employees
Used weekly for 6-12 months
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I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.
Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).
As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).
Ashish D.
Information Technology and Services, 11-50 employees
Used daily for 2+ years
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Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.
Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.
Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use.
Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!
Verified reviewer
Financial Services, 51-200 employees
Used daily for 2+ years
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Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process
Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since
Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data
Ondřej W.
Information Technology and Services, 11-50 employees
Used daily for 1-2 years
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Mainly their customer service was incredibly hepfull. They helped me to set up everything we needed to see for our clients across the whole world. Hundreds of connector that you can easily set up and see your markeing/product informations all together
It is kind of expensive for our company, but for bigger companies with hundreds of client or bigger revenues this cant be a problem to invest in
Amaury G.
Computer Software, 201-500 employees
Used daily for less than 6 months
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Cost data upload into Google Analytics is now much easier
We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.
I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.
Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.
Alexander F.
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Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing...
No pros were added to this review
No cons were added to this review
Marek K.
Retail, 51-200 employees
Used weekly for less than 6 months
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cost data all in one place
The sheer number of data sources - virtually every existing online marketing channel is included. The best feature is BigQuery data export, where we can analyse it much further.
I am yet to understand the GUI in more detail. And pricing could be a bit cheaper. Other than that, I am very enthusiastic about the software. It enables us to truly apply data-driven marketing.
Thank you for the review Marek! I'm happy to hear that you find the amount of data sources satisfying. We are always open to discussing other types of data sources as well (not only advertising channels), so let us know if you have anything more in your marketing data stack that you would like into Funnel and we can look into it. Also, you know that you always have free support as a customer, so please reach out if you have any questions about the interface. Thank you!
Grace C.
Used weekly for less than 6 months
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Super flexible, lots of features, provides specific and reliable data. Great customer support as well
Price is quite steep per month. Processing time can occasionally be a little slow, and there some minor limitations on data presentation
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