Funnel Pricing Plan & Cost Guide

Funnel

Advertising Analytics Platform for Online Marketers

4.8/5 (10 reviews)

Funnel Pricing

Starting from: $149.00/month

Pricing model: Subscription

Free Trial: Available

Starter plan - $149/mo
Unlimited number of users
Track one website
Track up to $50 000 of monthly ad spend

View Pricing Plans Free Trial

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Pricing Comparison

How does Funnel compare with other Business Intelligence & Analytics apps?

Subscription plan?

Funnel



99% of apps offer a
subscription plan

Free trial?

Funnel



86% of apps have a
free trial

Freemium plan?

Funnel



28% of apps have a
freemium plan

Pricing Comparison

Business Intelligence & Analytics app prices shown are $/month




Funnel Pricing Reviews

Pros
  • Super flexible, lots of features, provides specific and reliable data. Great customer support as well
  • The sheer number of data sources - virtually every existing online marketing channel is included. The best feature is BigQuery data export, where we can analyse it much further.
  • 1. Quick overview of overall & channel specific performance through dashboards 2. Evaluate my performance based on common data throughout all my online marketing channels - Cost per order - Conversion rate - Transaction order value 3. Automatic import of cost data for additional channels outside of Google Adwords
  • We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.
Cons
  • Price is quite steep per month. Processing time can occasionally be a little slow, and there some minor limitations on data presentation
  • Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently
  • I am yet to understand the GUI in more detail. And pricing could be a bit cheaper. Other than that, I am very enthusiastic about the software. It enables us to truly apply data-driven marketing.
  • I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.
100%
recommended this to a friend or a colleague

6 reviewers had the following to say about Funnel's pricing:

Marek Kobulský

funnel.io enables us to get daily cost data for every country we operate in and every channel we use

Used weekly for less than 6 months
Reviewed 2018-03-19
Review Source: Capterra

cost data all in one placeThe sheer number of data sources - virtually every existing online marketing channel is included. The best feature is BigQuery data export, where we can analyse it much further.

Read the full review


Funnel

Advertising Analytics Platform for Online Marketers

Amaury Guenant

Easy to use. Huge time saver for uploading cost data into Google Analytics.

Used daily for less than 6 months
Reviewed 2018-03-22
Review Source: Capterra

Cost data upload into Google Analytics is now much easierWe centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Read the full review


Funnel

Advertising Analytics Platform for Online Marketers

Alexander Folcker

Happy user of Funnel

Reviewed 2015-08-05
Review Source: GetApp

Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing cost data into Google Analytics anymore. 1. Quick overview of overall & channel specific performance through dashboards 2. Evaluate my performance based on common data throughout all my online marketing channels - Cost per order - Conversion rate - Transaction order value 3. Automatic import of cost data for additional channels outside of Google Adwords

Read the full review


Funnel

Advertising Analytics Platform for Online Marketers

Rolland Parnell

Keep an eye on your customers actions

Used weekly for 6-12 months
Reviewed 2018-05-20
Review Source: GetApp

The very first thing that catches your eye is definitely the biggest number of possible integrations that I have ever seen. I had a chance to work with lots of the similar products and there always were some incidents with transportation the information from all the services which apparently took some time to be solved. The pricing system is very adapted and may be suited for any customers starting from the smallest and ending with the biggest company, so this is very thoughtful moment from their side.

Read the full review


Funnel

Advertising Analytics Platform for Online Marketers

Grace Cheng

Pretty good overall

Used weekly for less than 6 months
Reviewed 2018-03-30
Review Source: Capterra

Super flexible, lots of features, provides specific and reliable data. Great customer support as well

Read the full review


Funnel

Advertising Analytics Platform for Online Marketers

Alexander Folcker

Happy user of Funnel

Reviewed 2015-09-17
Review Source: Capterra

Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing cost data into Google Analytics anymore. Pros: 1. Quick overview of overall & channel specific performance through dashboards 2. Evaluate my performance based on common data throughout all my online marketing channels - Cost per order - Conversion rate - Transaction order value 3. Automatic import of cost data for additional channels outside of Google Adwords Cons: Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently

Read the full review


Funnel

Advertising Analytics Platform for Online Marketers