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Mixpanel
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Powerful, self-serve product analytics.
Table of Contents
Mixpanel - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Mixpanel overview
What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
Who uses Mixpanel?
By industry, Mixpanel reviewers are most commonly professionals in computer software (23%). The most frequent use case for Mixpanel cited by reviewers is dashboard (60% of reviewers).
What do users say about Mixpanel pricing?
Some users report that Mixpanel offers good value for money, especially for startups and beginners, and reviewers indicate that the free version provides substantial usage. However, some users say pricing becomes expensive as needs grow and features increase.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Responsiveness
Behavior
Coordination
Affordability
Mixpanel’s user interface
Mixpanel pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.2
Features
4.4
Ease of use
4.1
Customer support
4.3
Reviews sentiment
What do users say about Mixpanel?
Reviewers appreciate Mixpanel for its robust data analytics, user tracking, and customizable dashboards, which help them understand user behavior and make informed decisions. They find its visualization tools and reporting features useful, though some mention a learning curve and challenges with data reliability, dashboard customization, and limits on data storage and export. Pricing is frequently cited as high, especially for larger teams or advanced features.
Users report that Mixpanel supports team collaboration and offers a wide range of features, but they feel customer support and onboarding could be improved. They say the platform is generally easy to use, though setup and implementation can be complex.
Select to learn more
Who uses Mixpanel?
Based on 144 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Mixpanel's key features
Most critical features, based on insights from Mixpanel users:
All Mixpanel features
Features rating:
Mixpanel awards
Mixpanel alternatives
Mixpanel
Starting from
25
Per month
CleverTap
Starting from
No pricing info
Wrike
Starting from
10
Per month
Jira
Starting from
7.91
Per month
Mixpanel pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- Dedicated Customer Success
- Everything in Growth
- Experiments & Signal Reports
- Plus: Advanced Access Controls
- Seasonal & Events-Based Pricing
- SSO & Automated Provisioning
User opinions about Mixpanel price and value
Value for money rating:
Of 23 reviews that provide robust commentary on Mixpanel's price and value, 52% mention it in a positive light.
Some users report that Mixpanel offers good value for money, especially when compared to other analytic software. They appreciate the affordability of the pricing options and the attractive price point, particularly for startups and beginners. Reviewers indicate that the free version allows for substantial usage, and the startup program can save significant costs. However, some users say that Mixpanel becomes expensive as their needs grow, with pricing perceived as high for complex features and large user databases. They feel that the cost may be prohibitive for small businesses and not always justified by the features provided.
, and
To see what individual users think of Mixpanel's cost and value, check out the review excerpts below.
Romaric S.
Web Designer
Chandler H.
iOS Developer
Mixpanel integrations (209)
Integrations rated by users
We looked at 144 user reviews to identify which products are mentioned as Mixpanel integrations and how users feel about them.
Integration rating: 5.0 (3)
“We use Segment to fire events and we "stream" them into Mixpanel in order to analyze them”
Yaniv V.
Director, QA & Processes
Integration rating: 5.0 (2)
Integration rating: 4.0 (1)
Integration rating: 1.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Mixpanel support options
Typical customers
Platforms supported
Support options
Training options
Mixpanel FAQs
Mixpanel has the following pricing plans:
Starting from: $25.00/month
Pricing model: Free, Subscription
Free Trial: Available
These products have better value for money
Q. What are the benefits of using Mixpanel?
Q. Who are the typical users of Mixpanel?
Mixpanel has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does Mixpanel support?
Mixpanel supports the following languages:
English
Q. Does Mixpanel offer an API?
Yes, Mixpanel has an API available for use.
Q. What other apps does Mixpanel integrate with?
Mixpanel integrates with the following applications:
Tray.io, Appcues, VWO Fullstack, Amazon Redshift, AppsFlyer, Adjust, Microsoft Azure, Zapier, Apptimize, Tealium Customer Data Hub, OneSignal, Fullstory, Segment, Alooma, Help Scout, LeadsBridge, Kameleoon, Chameleon, Kochava, Slack, MoEngage, ChurnZero, Google Cloud BigQuery, Google Cloud, Workato, Fivetran, Radar Privacy, Gainsight CS, Iterable, Zoho PageSense, Marketo Engage, Branch Metrics, AB Tasty, Intercom, Operations Hub, Snowflake, Zendesk Suite
Q. What level of support does Mixpanel offer?
Mixpanel offers the following support options:
Knowledge Base, Email/Help Desk, Chat, 24/7 (Live rep), Phone Support, FAQs/Forum
