Mixpanel Pricing

We can set up lots of funnels and the visualisation always helps.

The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

- Quite easy to integrate Mixpanel event tracking in existing codebase - Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it

- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.

-Data and Metric prediction -Import/export -Ease of use and deployment -Nice interface and dashboard -Cost

-Customer service isn’t as good as Adobe.

Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

Mixpanel is a great product for creating cohorts, funnels, and deep-dive analysis without dealing with a database.

It's pretty expensive, a bit hard-to use for non-technical people, and finally, the changes they are making in the data collection and generation model can lead to corruptions in your data. It was also pretty frustrating when they turned off messaging features (Email, SMS) in a couple of months.

The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

When we started needing more complex features, we found out that the pricing was too high and couldn't afford it. For the functionalities provided, we found that competitors much better suited our needs.

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field...

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Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet....

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Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Mixpanel is an incredibly powerful and user-friendly tool for tracking and analyzing user behavior. Its intuitive interface makes it easy to set up and use. Its powerful analytics provide deep insights into user behavior and allow users to make better decisions.

Mixpanel can be expensive for some users, and its features may be too complex for some. Additionally, its customer service could use improvement.

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Pricing is too high. Should support dynamic dashboard support for reporting.

Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.

Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell

rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly

Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp. It integrates seamlessly with low-code platforms, such as Bubble. It offers a highly customisable set of features, and you can track basically any action on your website. Their UI is easy, setup time is very short. It's also very conveniently priced, so great for bootstrapped projects.

In my experience, I still have to find negative sides, or features that are missing. Overall a great product, easy to implement, and conveniently priced. It's a solid solution, with not many negative sides to it.

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person. Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

I think the product is great overall, if I had to pick one thing I least liked, it's got to be the pricing.

Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.

To get the maximum value from Mixpanel, it pays off to have a data analyst on your team. This can be hard for early / growing stage startups as they typically rely on few people executing multiple jobs.

I liked the feature that you can track the duration of the interaction. For example you can track how long does the user watches the Tutorial video as we did in our app. Though I noticed sometimes it returns wrong value, so for now I would stick to own duration calculations but still send to Mixpanel to track it. The integration is pretty simple, dashboard is nice.

Duration tracking is a bit wrong sometimes on iOS. The panel sometimes has delays but I guess it's normal.

Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

MixPanels provides super-important metrics like active daily users, sign-ups, and conversions. It's detail-specific and provides accurate web and mobile analytic metrics. Campaign monitoring is also super effective. Additionally, It has an intrusive and easy-to-work-with user interface with good customer service. it's cheap & affordable and suitable for most beginners

I won't recommend Mixpanel for large businesses that receive massive monthly traffic or run large campaigns. It doesn't support data with high thresholds.

The built in messaging functions are quite user friendly and a nice bonus.

Hard to generate insights from the data without a lot of manipulation. Cost is high when you log many events.

Mixpanels helps to analyze the customer's activities over time when they visit the web application , along with this it also helps to understand the customer's behavior. The Customer support is very quick and reliable.

Pricing is seen as its one of the major limitations. Beginner's are expected to face problems in understanding the interface of this software.

If you need to measure something in your website, sure it will be possible with Mixpanel. We implemented in a customer where we needed to track user behaviour to show KPIs to their investor and, although at first it was a bit difficult to understand and handle, once you get used to the tool and the documentation, you will be quite surprise about the huge possibilities. Metrics like retention, acquisition, conversion or lifetime value are not a problem anymore with Mixpanel.

As commented in the Pros box, it is a bit complex to use. If you only need to track simple KPIs like visits, journey, conversions and so on... maybe it is better you start with another tool like Google Analytics. Mixpanel is a bit expensive and it is only worth it ir you need very advanced dashboards.