Mixpanel Pricing Plan & Cost Guide

Mixpanel

Most advanced analytics & engagement platform

4.41/5 (78 reviews)

Mixpanel Pricing

Starting from: $150.00/month

Pricing model: Free, Subscription

Free Trial: Available (No Credit Card required)

For full pricing details, visit https://mixpanel.com/pricing/

Starter: Free
Growth: $779+ per year
Enterprise: custom pricing

Competitors Pricing

Kompyte

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Questica OpenBook

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Intellicus

Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Cumul.io

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Infotools Harmoni

Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Mixpanel Pricing Reviews

Pros
  • When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.Verified ReviewerRead the full review
  • There are many features that are really cool and useful in this software. I really liked the functionality of these features.Verified ReviewerRead the full review
  • Great tool to get the insights about the users and products. Customer support is really good.Verified ReviewerRead the full review
Cons
  • Expensive and sometimes reports can have data missing. Could be user error though.Verified ReviewerRead the full review
  • Pricing is seen as its one of the major limitations. Beginner's are expected to face problems in understanding the interface of this software.Shubham S.Read the full review
  • It's not easy to use, but is very to implement and start to collect information. I miss some function to predict the user behaviour, because this we need to use another tool together.Verified ReviewerRead the full review
93%
recommended this to a friend or a colleague

20 reviewers had the following to say about Mixpanel's pricing:

Anonymous

Great functionalities but not for its pricing

Used daily for free trial
Reviewed 2020-04-29
Review Source: Capterra

Great overall experience on the setup and tracking of information. But the happiness lowed down when we started needing more complex things and the pricing went up skyrocketed based on our users database despite the fact that not all of them are qualified leads for us.

Pros
The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

Cons
When we started needing more complex features, we found out that the pricing was too high and couldn't afford it. For the functionalities provided, we found that competitors much better suited our needs.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Anonymous

Best analytics product there is but very expensive.

Used occasionally for 1-2 years
Reviewed 2018-04-02
Review Source: Capterra

Great analytics but the pricing is no longer worth it.

Pros
Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

Cons
The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Francesco De Cani

Simple and reliable

Used weekly for less than 6 months
Reviewed 2018-09-30
Review Source: Capterra

Pros
Price - quality ratio is fantastic given that the tool covers both email marketing and push

Cons
They should invest more in email marketing analytics - after that the tool would become really complete and the way to go for every small-medium business related to apps

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Zeeshan Alam

Best Analytical tool

Used daily for 2+ years
Reviewed 2020-11-28
Review Source: Capterra

Pros
Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Cons
Pricing is too high. Should support dynamic dashboard support for reporting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Marco Fontolan

Great system to send notification to your users

Used weekly for less than 6 months
Reviewed 2018-12-31
Review Source: Capterra

Pros
The software is really easy to use and allows to send push notifications and emails for a very good price point

Cons
Some of the features once available to all users (eg reports download) now requires a premium account

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Shubham Sharma

Mix panel -Useful analytic Tool

Used daily for less than 6 months
Reviewed 2019-11-21
Review Source: Capterra

The overall performance of the mixpanel is good, they just need to simply the interface and prices needs to be decreased.

Pros
Mixpanels helps to analyze the customer's activities over time when they visit the web application , along with this it also helps to understand the customer's behavior. The Customer support is very quick and reliable.

Cons
Pricing is seen as its one of the major limitations. Beginner's are expected to face problems in understanding the interface of this software.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Our First Product Analytics tool

Used occasionally for 1-2 years
Reviewed 2020-05-10
Review Source: Capterra

Pros
it's feature-rich software, funnel analytics specially designed form mobile application is very good.

Cons
it's very costly softaware , not suitable for low margin business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

Too complex and not so reliable

Used daily for 1-2 years
Reviewed 2019-09-16
Review Source: Capterra

Pros
We can set up lots of funnels and the visualisation always helps.

Cons
The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 4/10

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Anonymous

Interesting tool for metrics

Reviewed 2015-10-21
Review Source: GetApp

Mixpanel is a good tool to collect metrics and analyze. It's not easy to use, but is very to implement and start to collect information. I miss some function to predict the user behaviour, because this we need to use another tool together.

Pros
Easy to implement, documentation, support, cost

Cons
Dificult to analyze and don't predict behaviour

Rating breakdown

Value for money
Ease of use
Customer support

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Anonymous

Sophisticated but pricey solution

Used daily for 6-12 months
Reviewed 2019-12-03
Review Source: Capterra

I really liked to use it and wish that it becomes more affordable at scale

Pros
- Quite easy to integrate Mixpanel event tracking in existing codebase - Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it

Cons
- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Anonymous

Go-To Analytics

Used daily for 1-2 years
Reviewed 2018-10-03
Review Source: Capterra

Pros
Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

Cons
To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Advanced analytical tool, yo can measure the most important KPIs

Used occasionally for less than 6 months
Reviewed 2018-12-12
Review Source: GetApp

Pros
If you need to measure something in your website, sure it will be possible with Mixpanel. We implemented in a customer where we needed to track user behaviour to show KPIs to their investor and, although at first it was a bit difficult to understand and handle, once you get used to the tool and the documentation, you will be quite surprise about the huge possibilities. Metrics like retention, acquisition, conversion or lifetime value are not a problem anymore with Mixpanel.

Cons
As commented in the Pros box, it is a bit complex to use. If you only need to track simple KPIs like visits, journey, conversions and so on... maybe it is better you start with another tool like Google Analytics. Mixpanel is a bit expensive and it is only worth it ir you need very advanced dashboards.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Rebecca Bowden

Great Sales Team - Tool Didn't Deliver

Used occasionally for less than 6 months
Reviewed 2019-02-15
Review Source: Capterra

Pros
If you just want simple in-app analytics, this might be the tool for you. It's really affordable compared to other analytics tools out there.

Cons
This just didn't deliver what we wanted. We got on a call with their sales team, and they REALLY overpromised what could be done with Mixpanel. We'd ask, "Can we track this...?" , and immediately their response, was "YES!" In the end, we did all the setup and the development team did a lot of customization. But the customization for dashboards just isn't there. We also didn't get all of the onboarding support that was promised. In the end, we just let the rest of the year subscription pass, and we started using an open source tool called Metabase instead.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Anonymous

Great for tracking web behavior

Used weekly for free trial
Reviewed 2019-02-02
Review Source: Capterra

Pros
Easy to use and set up. Easy for users to develop reports on online behavior from their websites. I heard of nothing but good experiences with CS.

Cons
Expensive and sometimes reports can have data missing. Could be user error though.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Valuable Tool for Understanding Your Customer's Behaviours in Depth

Used weekly for 2+ years
Reviewed 2017-12-23
Review Source: GetApp

Pros
Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.

Cons
To get the maximum value from Mixpanel, it pays off to have a data analyst on your team. This can be hard for early / growing stage startups as they typically rely on few people executing multiple jobs.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Limited value based on cost

Used weekly for 1-2 years
Reviewed 2018-09-17
Review Source: Capterra

Generally have found Mixpanel too hard to use and support to be limited. It has a lot of potential as a tool but many gaps to fill. Competitors seem to be eating its lunch.

Pros
The built in messaging functions are quite user friendly and a nice bonus.

Cons
Hard to generate insights from the data without a lot of manipulation. Cost is high when you log many events.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Magnus Okeke

The best user tracking tool

Used daily for 1-2 years
Reviewed 2019-09-30
Review Source: Capterra

The experience has been great. Although, I requested a refund once and it took a while.

Pros
Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Cons
Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Robin Lietar

Good experience but expensive

Used weekly for less than 6 months
Reviewed 2018-07-09
Review Source: Capterra

Pros
I love the messages functionality, the funnel the easy set up on any SDK (iPhone or Android), that was very easy

Cons
That is quite expensive, and the correlation functionality is not very easy to understand. Moreover you are quite limited on the free service

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Tung Fam

Track everything and anything

Used weekly for 1-2 years
Reviewed 2018-10-27
Review Source: Capterra

Pros
I liked the feature that you can track the duration of the interaction. For example you can track how long does the user watches the Tutorial video as we did in our app. Though I noticed sometimes it returns wrong value, so for now I would stick to own duration calculations but still send to Mixpanel to track it. The integration is pretty simple, dashboard is nice.

Cons
Duration tracking is a bit wrong sometimes on iOS. The panel sometimes has delays but I guess it's normal.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Sapph L

Powerful, comprehensive tool to track and analyze user actions and behavior patterns

Used daily for 2+ years
Reviewed 2019-12-25
Review Source: Capterra

It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Pros
Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Cons
Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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