Mixpanel Pricing Plan & Cost Guide

Mixpanel

Powerful, self-serve product analytics.

4.46/5 (95 reviews)

Mixpanel Pricing

Starting from: $25.00/month

Pricing model: Free, Subscription

Free Trial: Available

FREE: 100K monthly tracked users and the essential features to find product-market fit
GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online
ENTERPRISE: Custom plans and pricing to empower teams in large organizations

View Pricing Plans Free Trial

Competitors Pricing

Funnel

Starting from: 499.00/month
Pricing model: Subscription
Free Trial: Available

Easy Insight

Starting from: 29.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Hotjar

Starting from: 39.00/month
Pricing model: Free, Subscription
Free Trial: Available

Usage Intelligence

Pricing model: Free, Subscription
Free Trial: Available

Yellowfin

Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Mixpanel Pricing Reviews

Pros

  • It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.Vinicius A.Read the full review
  • Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell.Ayoub K.Read the full review
  • The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.Verified ReviewerRead the full review

Cons

  • I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.Verified ReviewerRead the full review
  • Somewhat difficult for new users and for trainees to use. Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed).Viktor G.Read the full review
  • Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.Antoine L.Read the full review
95%
recommended this to a friend or a colleague

25 reviewers had the following to say about Mixpanel's pricing:

Anonymous

Great functionalities but not for its pricing

Used daily for free trial
Reviewed 2020-04-29
Review Source: Capterra

Great overall experience on the setup and tracking of information. But the happiness lowed down when we started needing more complex things and the pricing went up skyrocketed based on our users database despite the fact that not all of them are qualified leads for us.

Pros
The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

Cons
When we started needing more complex features, we found out that the pricing was too high and couldn't afford it. For the functionalities provided, we found that competitors much better suited our needs.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Shrishtee S.

An Exceptional Analytic Tool

Used daily for 6-12 months
Reviewed 2021-02-12
Review Source: Capterra

We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.

Pros
Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

Cons
There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Best analytics product there is but very expensive.

Used occasionally for 1-2 years
Reviewed 2018-04-02
Review Source: Capterra

Great analytics but the pricing is no longer worth it.

Pros
Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

Cons
The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Zeeshan A.

Best Analytical tool

Used daily for 2+ years
Reviewed 2020-11-28
Review Source: Capterra

Pros
Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Cons
Pricing is too high. Should support dynamic dashboard support for reporting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Francesco D.

Simple and reliable

Used weekly for less than 6 months
Reviewed 2018-09-30
Review Source: Capterra

Pros
Price - quality ratio is fantastic given that the tool covers both email marketing and push

Cons
They should invest more in email marketing analytics - after that the tool would become really complete and the way to go for every small-medium business related to apps

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Shubham S.

Mix panel -Useful analytic Tool

Used daily for less than 6 months
Reviewed 2019-11-21
Review Source: Capterra

The overall performance of the mixpanel is good, they just need to simply the interface and prices needs to be decreased.

Pros
Mixpanels helps to analyze the customer's activities over time when they visit the web application , along with this it also helps to understand the customer's behavior. The Customer support is very quick and reliable.

Cons
Pricing is seen as its one of the major limitations. Beginner's are expected to face problems in understanding the interface of this software.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Marco F.

Great system to send notification to your users

Used weekly for less than 6 months
Reviewed 2018-12-31
Review Source: Capterra

Pros
The software is really easy to use and allows to send push notifications and emails for a very good price point

Cons
Some of the features once available to all users (eg reports download) now requires a premium account

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

Our First Product Analytics tool

Used occasionally for 1-2 years
Reviewed 2020-05-10
Review Source: Capterra

Pros
it's feature-rich software, funnel analytics specially designed form mobile application is very good.

Cons
it's very costly softaware , not suitable for low margin business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

Great analytics software

Used daily for 6-12 months
Reviewed 2021-02-26
Review Source: Capterra

I loved it. It's really easy to use and the Segment integration makes it an amazing analytics solution.

Pros
The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person. Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Cons
I think the product is great overall, if I had to pick one thing I least liked, it's got to be the pricing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Too complex and not so reliable

Used daily for 1-2 years
Reviewed 2019-09-16
Review Source: Capterra

Pros
We can set up lots of funnels and the visualisation always helps.

Cons
The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 4/10

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Anonymous

Sophisticated but pricey solution

Used daily for 6-12 months
Reviewed 2019-12-03
Review Source: Capterra

I really liked to use it and wish that it becomes more affordable at scale

Pros
- Quite easy to integrate Mixpanel event tracking in existing codebase - Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it

Cons
- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Anonymous

Go-To Analytics

Used daily for 1-2 years
Reviewed 2018-10-03
Review Source: Capterra

Pros
Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

Cons
To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Interesting tool for metrics

Reviewed 2015-10-21
Review Source: GetApp

Mixpanel is a good tool to collect metrics and analyze. It's not easy to use, but is very to implement and start to collect information. I miss some function to predict the user behaviour, because this we need to use another tool together.

Pros
Easy to implement, documentation, support, cost

Cons
Dificult to analyze and don't predict behaviour

Rating breakdown

Value for money
Ease of use
Customer support

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Ayoub K.

Hard to use at the beginning but it's a great tool after all

Used daily for 2+ years
Reviewed 2021-02-06
Review Source: Capterra

it remains a good and affordable tool after all i wish if they can approve their features more

Pros
Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell

Cons
rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 5/10

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Anonymous

Advanced analytical tool, yo can measure the most important KPIs

Used occasionally for less than 6 months
Reviewed 2018-12-12
Review Source: GetApp

Pros
If you need to measure something in your website, sure it will be possible with Mixpanel. We implemented in a customer where we needed to track user behaviour to show KPIs to their investor and, although at first it was a bit difficult to understand and handle, once you get used to the tool and the documentation, you will be quite surprise about the huge possibilities. Metrics like retention, acquisition, conversion or lifetime value are not a problem anymore with Mixpanel.

Cons
As commented in the Pros box, it is a bit complex to use. If you only need to track simple KPIs like visits, journey, conversions and so on... maybe it is better you start with another tool like Google Analytics. Mixpanel is a bit expensive and it is only worth it ir you need very advanced dashboards.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Kristina M.

Slightly overrated, GA4 should do the same

Used weekly for less than 6 months
Reviewed 2021-08-05
Review Source: Capterra

Pros
It is intuitive enough and has a good visualization of data, but would have loved a lot more customization capabilities. The graphs you can generate are pretty simple.

Cons
I wouldn't really recommend Mixpanel for new users, especially when Google Analytics 4 will have much better integration capabilities and the same or better features (for free). The pricing of Mixpanel is a little much and it could really clog up your tag managers

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Rebecca B.

Great Sales Team - Tool Didn't Deliver

Used occasionally for less than 6 months
Reviewed 2019-02-15
Review Source: Capterra

Pros
If you just want simple in-app analytics, this might be the tool for you. It's really affordable compared to other analytics tools out there.

Cons
This just didn't deliver what we wanted. We got on a call with their sales team, and they REALLY overpromised what could be done with Mixpanel. We'd ask, "Can we track this...?" , and immediately their response, was "YES!" In the end, we did all the setup and the development team did a lot of customization. But the customization for dashboards just isn't there. We also didn't get all of the onboarding support that was promised. In the end, we just let the rest of the year subscription pass, and we started using an open source tool called Metabase instead.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Sushant K.

Simple & effective product analytics tool

Used daily for 1-2 years
Reviewed 2021-10-31
Review Source: Capterra

Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

Pros
I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

Cons
Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Great for tracking web behavior

Used weekly for free trial
Reviewed 2019-02-02
Review Source: Capterra

Pros
Easy to use and set up. Easy for users to develop reports on online behavior from their websites. I heard of nothing but good experiences with CS.

Cons
Expensive and sometimes reports can have data missing. Could be user error though.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Aman K.

Go to tool for Dashboarding

Used daily for 1-2 years
Reviewed 2021-07-25
Review Source: Capterra

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

Pros
This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

Cons
There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Valuable Tool for Understanding Your Customer's Behaviours in Depth

Used weekly for 2+ years
Reviewed 2017-12-23
Review Source: GetApp

Pros
Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.

Cons
To get the maximum value from Mixpanel, it pays off to have a data analyst on your team. This can be hard for early / growing stage startups as they typically rely on few people executing multiple jobs.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Limited value based on cost

Used weekly for 1-2 years
Reviewed 2018-09-17
Review Source: Capterra

Generally have found Mixpanel too hard to use and support to be limited. It has a lot of potential as a tool but many gaps to fill. Competitors seem to be eating its lunch.

Pros
The built in messaging functions are quite user friendly and a nice bonus.

Cons
Hard to generate insights from the data without a lot of manipulation. Cost is high when you log many events.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Magnus O.

The best user tracking tool

Used daily for 1-2 years
Reviewed 2019-09-30
Review Source: Capterra

The experience has been great. Although, I requested a refund once and it took a while.

Pros
Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Cons
Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Robin L.

Good experience but expensive

Used weekly for less than 6 months
Reviewed 2018-07-09
Review Source: Capterra

Pros
I love the messages functionality, the funnel the easy set up on any SDK (iPhone or Android), that was very easy

Cons
That is quite expensive, and the correlation functionality is not very easy to understand. Moreover you are quite limited on the free service

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Tung F.

Track everything and anything

Used weekly for 1-2 years
Reviewed 2018-10-27
Review Source: Capterra

Pros
I liked the feature that you can track the duration of the interaction. For example you can track how long does the user watches the Tutorial video as we did in our app. Though I noticed sometimes it returns wrong value, so for now I would stick to own duration calculations but still send to Mixpanel to track it. The integration is pretty simple, dashboard is nice.

Cons
Duration tracking is a bit wrong sometimes on iOS. The panel sometimes has delays but I guess it's normal.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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