Mixpanel Pricing Plan & Cost Guide

Mixpanel

Advanced mobile & website analytics platform

4.49/5 (49 reviews)

Mixpanel Pricing

Starting from: $150.00/month

Pricing model: Free, Subscription

Free Trial: Available (No Credit Card required)

Engagement plans:

Free plan: 5 million data points per month

Startup plan:
Billed monthly: $150/month/1 million data points
Billed quarterly: $125/month/1 million data points
Billed annual: $99/month/1 million data points

Enterprise plan: contact Mixpanel for more information.

Competitors Pricing

Geckoboard

Starting from: $25.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Dataccuity

Pricing model: Subscription

Klipfolio

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Looker

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Revulytics

Starting from: $59.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Pricing Comparison

How does Mixpanel compare with other Business Intelligence & Analytics apps?

Subscription plan?

Mixpanel



99% of apps offer a
subscription plan

Free trial?

Mixpanel



86% of apps have a
free trial

Free plan?

Mixpanel



28% of apps have a
free plan

Pricing Comparison

Business Intelligence & Analytics app prices shown are $/month




Mixpanel Pricing Reviews

Pros
  • Easy to implement, documentation, support, cost
  • The built in messaging functions are quite user friendly and a nice bonus.
  • Price - quality ratio is fantastic given that the tool covers both email marketing and push
  • I love the messages functionality, the funnel the easy set up on any SDK (iPhone or Android), that was very easy
Cons
  • Dificult to analyze and don't predict behaviour
  • Duration tracking is a bit wrong sometimes on iOS. The panel sometimes has delays but I guess it's normal.
  • Hard to generate insights from the data without a lot of manipulation. Cost is high when you log many events.
  • That is quite expensive, and the correlation functionality is not very easy to understand. Moreover you are quite limited on the free service
97%
recommended this to a friend or a colleague

8 reviewers had the following to say about Mixpanel's pricing:

Anonymous

Best analytics product there is but very expensive.

Used other for 1-2 years
Reviewed 2018-04-02
Review Source: Capterra

Great analytics but the pricing is no longer worth it.Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

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Mixpanel

Advanced mobile & website analytics platform

Francesco De Cani

Simple and reliable

Used weekly for less than 6 months
Reviewed 2018-09-30
Review Source: Capterra

Price - quality ratio is fantastic given that the tool covers both email marketing and push

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

Interesting tool for metrics

Reviewed 2015-10-21
Review Source: GetApp

Mixpanel is a good tool to collect metrics and analyze. It's not easy to use, but is very to implement and start to collect information. I miss some function to predict the user behaviour, because this we need to use another tool together.Easy to implement, documentation, support, cost

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

Go-To Analytics

Used daily for 1-2 years
Reviewed 2018-10-03
Review Source: Capterra

Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

Valuable Tool for Understanding Your Customer's Behaviours in Depth

Used weekly for 2+ years
Reviewed 2017-12-23
Review Source: GetApp

Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

Limited value based on cost

Used weekly for 1-2 years
Reviewed 2018-09-17
Review Source: Capterra

Generally have found Mixpanel too hard to use and support to be limited. It has a lot of potential as a tool but many gaps to fill. Competitors seem to be eating its lunch.The built in messaging functions are quite user friendly and a nice bonus.

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Mixpanel

Advanced mobile & website analytics platform

Robin Lietar

Good experience but expensive

Used weekly for less than 6 months
Reviewed 2018-07-09
Review Source: Capterra

I love the messages functionality, the funnel the easy set up on any SDK (iPhone or Android), that was very easy

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Mixpanel

Advanced mobile & website analytics platform

Tung Fam

Track everything and anything

Used weekly for 1-2 years
Reviewed 2018-10-27
Review Source: Capterra

I liked the feature that you can track the duration of the interaction. For example you can track how long does the user watches the Tutorial video as we did in our app. Though I noticed sometimes it returns wrong value, so for now I would stick to own duration calculations but still send to Mixpanel to track it. The integration is pretty simple, dashboard is nice.

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Mixpanel

Advanced mobile & website analytics platform