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Mixpanel

4.5
(110)

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Powerful, self-serve product analytics.

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(14)

Mixpanel Pricing

Pricing overview

Value for money rating

4.1

/5

110

Price starts from

25

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

FREE: 100K monthly tracked users and the essential features to find product-market fit
GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online
ENTERPRISE: Custom plans and pricing to empower teams in large organizations

What users say

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.
I especially helps us in customer acquisition, activation, retention, but also in revenue and referral activities.

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Reviewers who mentioned pricing said:

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Ayoub K.

Verified reviewer

E-Learning, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Hard to use at the beginning but it's a great tool after all

Reviewed 2 years ago

it remains a good and affordable tool after all i wish if they can approve their features more

Pros

Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell

Cons

rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly

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Tung F.

Verified reviewer

Information Technology and Services, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Track everything and anything

Reviewed 4 years ago
Pros

I liked the feature that you can track the duration of the interaction. For example you can track how long does the user watches the Tutorial video as we did in our app. Though I noticed sometimes it returns wrong value, so for now I would stick to own duration calculations but still send to Mixpanel to track it. The integration is pretty simple, dashboard is nice.

Cons

Duration tracking is a bit wrong sometimes on iOS. The panel sometimes has delays but I guess it's normal.

AR
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Anonymous Reviewer

Verified reviewer

Computer Software, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great functionalities but not for its pricing

Reviewed 3 years ago

Great overall experience on the setup and tracking of information. But the happiness lowed down when we started needing more complex things and the pricing went up skyrocketed based on our users database despite the fact that not all of them are qualified leads for us.

Pros

The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

Cons

When we started needing more complex features, we found out that the pricing was too high and couldn't afford it. For the functionalities provided, we found that competitors much better suited our needs.

AR
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Anonymous Reviewer

Verified reviewer

Leisure, Travel & Tourism, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Valuable Tool for Understanding Your Customer's Behaviours in Depth

Reviewed 5 years ago
Pros

Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.

Cons

To get the maximum value from Mixpanel, it pays off to have a data analyst on your team. This can be hard for early / growing stage startups as they typically rely on few people executing multiple jobs.

AR
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Anonymous Reviewer

Verified reviewer

Computer Software,

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Best analytics product there is but very expensive.

Reviewed 5 years ago

Great analytics but the pricing is no longer worth it.

Pros

Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

Cons

The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

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Shubham S.

Verified reviewer

Computer Software, 501-1,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mix panel -Useful analytic Tool

Reviewed 3 years ago

The overall performance of the mixpanel is good, they just need to simply the interface and prices needs to be decreased.

Pros

Mixpanels helps to analyze the customer's activities over time when they visit the web application , along with this it also helps to understand the customer's behavior. The Customer support is very quick and reliable.

Cons

Pricing is seen as its one of the major limitations. Beginner's are expected to face problems in understanding the interface of this software.

AR
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Anonymous Reviewer

Verified reviewer

Transportation/Trucking/Railroad, 11-50 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Our First Product Analytics tool

Reviewed 3 years ago
Pros

it's feature-rich software, funnel analytics specially designed form mobile application is very good.

Cons

it's very costly softaware , not suitable for low margin business.

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Aleksandr S.

Verified reviewer

Computer Software, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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There are a lot of analytics tools. This one does work.

Reviewed 2 years ago

Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers. It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Pros

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field...

Cons

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet....

SL
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Sapph L.

Professional Training & Coaching, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Powerful, comprehensive tool to track and analyze user actions and behavior patterns

Reviewed 3 years ago

It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Pros

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Cons

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

NB
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Noam B.

Media Production, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Comprehensive Review of Mixpanel

Reviewed 14 days ago

Overall, I have been very happy with my experience using Mixpanel. The ease of setup and powerful analytics have been invaluable to me in understanding my user base and making better decisions.

Pros

Mixpanel is an incredibly powerful and user-friendly tool for tracking and analyzing user behavior. Its intuitive interface makes it easy to set up and use. Its powerful analytics provide deep insights into user behavior and allow users to make better decisions.

Cons

Mixpanel can be expensive for some users, and its features may be too complex for some. Additionally, its customer service could use improvement.

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Sushant K.

Verified reviewer

Education Management, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Simple & effective product analytics tool

Reviewed a year ago

Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

Pros

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

Cons

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

SS
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Shrishtee S.

Information Technology and Services, 5,001-10,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An Exceptional Analytic Tool

Reviewed 2 years ago

We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.

Pros

Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

Cons

There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

ZA
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Zeeshan A.

Computer & Network Security, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Analytical tool

Reviewed 2 years ago
Pros

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Cons

Pricing is too high. Should support dynamic dashboard support for reporting.

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Aman K.

Verified reviewer

Information Technology and Services, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Go to tool for Dashboarding

Reviewed 2 years ago

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

Pros

This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

Cons

There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

AR
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Anonymous Reviewer

Verified reviewer

Information Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Go-To Analytics

Reviewed 4 years ago
Pros

Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

Cons

To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.

AR
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Anonymous Reviewer

Verified reviewer

Real Estate, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Sophisticated but pricey solution

Reviewed 3 years ago

I really liked to use it and wish that it becomes more affordable at scale

Pros

- Quite easy to integrate Mixpanel event tracking in existing codebase - Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it

Cons

- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.

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Magnus O.

Verified reviewer

Publishing, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The best user tracking tool

Reviewed 3 years ago

The experience has been great. Although, I requested a refund once and it took a while.

Pros

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Cons

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

AR
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Anonymous Reviewer

Verified reviewer

Internet, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great analytics software

Reviewed 2 years ago

I loved it. It's really easy to use and the Segment integration makes it an amazing analytics solution.

Pros

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person. Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Cons

I think the product is great overall, if I had to pick one thing I least liked, it's got to be the pricing.

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Ngenge Y.

Verified reviewer

Computer Software, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mixpanel

Reviewed 7 months ago

It's an awesome analytic tool for measuring web traffic and user interaction. Anyone can use it and thus, I will always recommend it.

Pros

MixPanels provides super-important metrics like active daily users, sign-ups, and conversions. It's detail-specific and provides accurate web and mobile analytic metrics. Campaign monitoring is also super effective. Additionally, It has an intrusive and easy-to-work-with user interface with good customer service. it's cheap & affordable and suitable for most beginners

Cons

I won't recommend Mixpanel for large businesses that receive massive monthly traffic or run large campaigns. It doesn't support data with high thresholds.

AR
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Anonymous Reviewer

Verified reviewer

Internet, 1-10 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Advanced analytical tool, yo can measure the most important KPIs

Reviewed 4 years ago
Pros

If you need to measure something in your website, sure it will be possible with Mixpanel. We implemented in a customer where we needed to track user behaviour to show KPIs to their investor and, although at first it was a bit difficult to understand and handle, once you get used to the tool and the documentation, you will be quite surprise about the huge possibilities. Metrics like retention, acquisition, conversion or lifetime value are not a problem anymore with Mixpanel.

Cons

As commented in the Pros box, it is a bit complex to use. If you only need to track simple KPIs like visits, journey, conversions and so on... maybe it is better you start with another tool like Google Analytics. Mixpanel is a bit expensive and it is only worth it ir you need very advanced dashboards.

rp
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regis p.

Biotechnology, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Best Value for money WebAnalytics tool

Reviewed 9 months ago
Pros

The data architecture makes the onboarding of the product and de development so smooth. The free version allows to make so much !

Cons

On the onboarding they could maybe workout for some more prework based on industry standard

SM
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Stefano M.

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Excellent value for money for notifications to users

Reviewed 5 years ago
Pros

We found in Mixpanel a reliable source for what concerns email and push notification all in one place. We are satisfied with the results so far

Cons

Email features (eg templates) are not as complete as other tools that do emails only. It would be nice if the company could integrate to incorporate those improvements

AR
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Anonymous Reviewer

Verified reviewer

Internet, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Too complex and not so reliable

Reviewed 3 years ago
Pros

We can set up lots of funnels and the visualisation always helps.

Cons

The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

AR
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Anonymous Reviewer

Verified reviewer

Entertainment, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Best value-for-money tool for mobile apps push notification and email marketing

Reviewed 5 years ago
Pros

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.

Cons

No advanced feature for email tracking, which adds the need of other tools for more detailed marketing campaigns

AR
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Anonymous Reviewer

Verified reviewer

Information Technology and Services, 51-200 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Interesting tool for metrics

Reviewed 7 years ago

Mixpanel is a good tool to collect metrics and analyze. It's not easy to use, but is very to implement and start to collect information. I miss some function to predict the user behaviour, because this we need to use another tool together.

Pros

Easy to implement, documentation, support, cost

Cons

Dificult to analyze and don't predict behaviour