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Trackingplan
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Trackingplan - 2026 Pricing, Features, Reviews & Alternatives
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Trackingplan overview
What is Trackingplan?
Trackingplan is a fully automated observability solution built for data, analytics, and marketing teams.
After its easy installation, Trackingplan continuously monitors both web and app traffic to notify you about any error or update happening in your digital analytics, marketing automations, pixels, and campaigns to ensure you're always collecting the right data.
Moreover, by automating error detection and root cause analysis, Trackingplan helps you debug any issues affecting the quality of your data and your campaigns before errors significantly impact your data and your marketing efforts.
Trusted by data-driven tech leaders, Trackingplan provides a single source of truth where marketing teams, data analysts, and developers can work together effectively.
The platform's functionalities cover all stages of data governance, from early warnings about changes to optimizing solutions and ensuring data quality. With its seamless integration capabilities and automated observability, Trackingplan empowers companies to achieve accurate and reliable analytics, maximizing the ROI on their MarTech and product analytics stack.
Key benefits of using Trackingplan
- Plug&play installation: Kickstart automation and start optimizing efficiency right from the beginning. Installing Trackingplan is as simple as copying and pasting a code snippet.
- Discover and debug what you are tracking: Trackingplan automatically documents and monitors all the data that flows between your sites and third-party integrations right after its installation – whether they're analytics, marketing automations, pixels, or campaigns – to find mistakes in your data, assure its quality, and notify you about any update or error as soon as it happens before problems have a significant impact.
- Automate error detection and root cause analysis: Receive alerts via email or Slack with unexpected data fluctuations. From missing events or properties, naming inconsistencies, traffic anomalies, and property type mismatches, to validation errors, we keep everything affecting the quality of your data in the loop and help you fix it in record time by pinpointing the root cause of the problem and why it occurred.
- Get rid of outdated spreadsheets: Trackingplan automatically provides you with your actual analytics schema to have an always-updated single source of truth of what you're tracking. Share what's happening and see what has changed over time. Keep track of the existing problems, get notified when they are solved, and ensure everyone on your team is on the same page.
- QA your analytics: Trackingplan allows you to automatically detect errors in your analytics before launching any of your implementations into production.
Starting price
per month
Alternatives
with better value for money
Trackingplan’s user interface
Trackingplan reviews
Overall rating
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- Likelihood to recommend9.2/10
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Trackingplan's key features
Most critical features, based on insights from Trackingplan users:
All Trackingplan features
Features rating:
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Trackingplan pricing
Pricing plans
Pricing details:
User opinions about Trackingplan price and value
Value for money rating:
Trackingplan integrations (22)
Trackingplan support options
Typical customers
Platforms supported
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Trackingplan FAQs
Trackingplan has the following pricing plans:
Starting from: $0.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
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Q. Who are the typical users of Trackingplan?
Trackingplan has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does Trackingplan support?
Trackingplan supports the following languages:
English
Q. Does Trackingplan offer an API?
Yes, Trackingplan has an API available for use.
Q. What other apps does Trackingplan integrate with?
Trackingplan integrates with the following applications:
Firebase, CookieYes, Google Analytics 360, TrustArc, Tealium Customer Data Hub, Fullstory, Segment, Amplitude, Marketo Sales Connect, Twitter/X, Adobe Analytics, Usercentrics , Heap, TikTok, CookieScript, Mixpanel, Instagram, Facebook Business Suite, Cookiebot CMP, OneTrust, HubSpot CRM, Intercom
Q. What level of support does Trackingplan offer?
Trackingplan offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat