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VWO Insights Logo

Grasp Buying Journeys To Build Converting Experiences

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VWO Insights - 2026 Pricing, Features, Reviews & Alternatives

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VWO Insights overview

What is VWO Insights?

VWO Insights is a cloud-based software that helps eCommerce businesses analyze website visitor behavior and diagnose and resolve issues, in order to help enhance the overall customer experience. The screen recording module lets organizations record customer mouse trails to access visited webpages, time spent on a webpage, and drop off rates.

VWO Insights allows administrators to visualize click and scroll behaviors using heatmaps, click maps, scroll maps, and element lists. The survey module enables analyzers to create desktop, mobile, or browser-specific on-page surveys and feedback forms, such as ratings, check-boxes, drop-down menus, multiple choice questions, and more. It allows employees to configure analysis funnels to generate behavior analytics based on pre-defined parameters, including link clicks, engagement on specific webpages, generated revenue, and submitted forms, and more.

VWO Insights offers an API, which lets businesses integrate the system with several third-party applications such as WordPress, Magenta, Shopify, and Clicktale. It also lets users segment website visitors based on multiple categories, including returning or new customers, locations, language preferences, and operating systems.

Key benefits of using VWO Insights

Use Funnels to figure out where visitors drop & why
Step into visitors' shoes with Session Recordings
Visualize visitor behavior with Heatmaps
Ask your visitors about their hesitations with
On-Page Surveys
Know why visitors abandon forms using Form Analytics
Turn insights into a data-driven testing roadmap using VWO Plan

Starting price

169per feature /
per month

Alternatives

with better value for money

VWO Insights’s user interface

Ease of use rating:

VWO Insights reviews

Overall rating

5.0

/5

1

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10
Rating distribution

5

4

3

2

1

1

0

0

0

0

VWO Insights's key features

Most critical features, based on insights from VWO Insights users:

Reporting & statistics
Engagement tracking
Website analytics
Heatmaps
Behavior tracking
Visual analytics

All VWO Insights features

Features rating:

Access controls/permissions
API
Behavioral analytics
Conversion Rate Optimization
Conversion tracking
Customer activity tracking
Customer segmentation
Customizable reports
Dashboard
Data visualization
Dynamic content
Form analytics
Funnel analysis
Interactive reports
Mobile access
Real-Time analytics
Sales trend analysis
Screen activity recording
Scroll maps
Session recording
Surveys & feedback
Third-Party integrations
Visitor tracking
Web traffic reporting

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VWO Insights pricing

Value for money rating:

Starting from

169

Per month

Per Feature

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about VWO Insights price and value

Value for money rating:

VWO Insights support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

24/7 (Live rep)
Knowledge Base
Chat
Email/Help Desk
Phone Support
FAQs/Forum

Training options

Live Online
Videos
Documentation
In Person
Webinars

VWO Insights FAQs

Q. What type of pricing plans does VWO Insights offer?

VWO Insights has the following pricing plans:
Starting from: $169.00/month
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of VWO Insights?

VWO Insights has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. Does VWO Insights offer an API?

Yes, VWO Insights has an API available for use.


Q. What other apps does VWO Insights integrate with?

VWO Insights integrates with the following applications:
Drupal, Google Analytics 360, PrestaShop, Comscore, WordPress, Miva, Mixpanel, Kissmetrics, ClickTale, Marketo Measure, Joomla, BigCommerce, Shopify


Q. What level of support does VWO Insights offer?

VWO Insights offers the following support options:
24/7 (Live rep), Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum

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