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Top Rated Web Analytics Software with Content Management in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Content management in web analytics software enables easy creation, organization, and optimization of content. It facilitates targeting different channels, improves content quality, and ensures timely updates. This helps businesses effectively reach and engage their audience. Our reviewers in web analytics software rated this feature as important.

3 Best Web Analytics Software with Content Management

  • Semrush
  • Hootsuite
  • Squarespace - Highest rated for content management

See other top Web Analytics products with content management

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the web analytics software category. They also needed to have sufficient reviews about content management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for content management based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Semrush logo

Semrush

4.6
(2.3K)
visit website

User insights about the content management feature

Reviewers appreciate Semrush's content management capabilities, noting its usefulness in developing and optimizing content for SEO and social media. They find the Writing Assistant and Content AI tools particularly valuable for generating content ideas and improving content quality. Users report that Semrush helps create effective content strategies based on audience analysis and keyword planning. However, some reviewers mention that the dashboard can be crowded and question the accuracy of website rankings provided by Semrush.
“Semrush provides many amazing tools that help you develop content, see what content others are posting, and more. It can take any single topic and give you hundreds of articles, ideas, and ways of creating content around that topic. This is super helpful for SEO and social media.”
JH

Joscelyne H.

Owner

“SEMrush's content management tools allow you to create, edit, and publish content directly from the platform. This feature makes it easy to manage your content and ensure that it is optimized for search engines and social media.”
Verified reviewer profile picture

Patrick L.

Head of Digital Manager

Web Analytics key features coverage

Semrush offers 5 out of the 6 key features for Web Analytics software identified by reviewers:

Reporting/Analytics4.6
Data Visualization4.3
User Interaction Tracking4.5
Keyword Tracking4.5
Conversion Tracking4.5
Funnel Analysis

Pros and cons based on 2,314 verified reviews

70% of users rated Semrush 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,314 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

Cons:

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details

Pricing

Starting price:$139.95 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Hootsuite logo
4.4
(3.7K)

User insights about the content management feature

Reviewers highlight Hootsuite's content management capabilities as essential for managing social media content across multiple platforms. They appreciate the ability to schedule, organize, and track posts from a single dashboard. Users find the content library, role-based management, and content curation tools particularly helpful. However, some reviewers mention that the dashboard can be confusing and that certain content types are not supported. Overall, users value Hootsuite for its efficiency in managing and scheduling social media content.
“Content management is great to see how content is performing, to make sure all content was posted to the specific platform, and when Hootsuite recommends increasing posting cadence. Also, sometimes content can post to three platforms and have an issue posting to the fourth one. In this case, Hootsuite sends you an alert to check the issue and alerts you to go post the content yourself manually to the platform that had issues posting through Hootsuite. ”
KU

Kyra U.

Marketing and Brand Coordinator

“Hootsuite allows us to manage content that we curate and create giving us a direct line to our customers and their interests. Being able to manage all our social accounts from one platform is critical in keeping a bird's-eye view of what we're sharing and if it is in line with our business goals.”
AL

Alberto L.

Marketing Manager

Web Analytics key features coverage

Hootsuite offers 4 out of the 6 key features for Web Analytics software identified by reviewers:

Reporting/Analytics4.3
Data Visualization4.3
User Interaction Tracking
Keyword Tracking4.4
Conversion Tracking4.1
Funnel Analysis

Pros and cons based on 3,791 verified reviews

52% of users rated Hootsuite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,791 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Cons:

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details

Pricing

Starting price:$399 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Squarespace logo
4.6
(3.3K)

User insights about the content management feature

Users find Squarespace's content management capabilities intuitive and user-friendly, making it easy to create, edit, and organize content across their websites. They appreciate the ability to quickly update content, switch out photos seasonally, and use templates for seamless content modifications. Reviewers highlight the platform's versatility and ease of use, even for those with limited technical experience. However, some users note that certain elements are not intuitive and that the content management system may be limited for more complex needs.
“Easy and simple functionality. Many of my clients enjoy how intuitive it is to edit and publish various types of content, host their site, sell products, etc. It definitely is the complete CMS package.”
Verified reviewer profile picture

Liza S.

Freelancer/Web Designer

“ Squarespace offers robust content management capabilities, allowing users to easily create, edit, and organize content across their website.”
Verified reviewer profile picture

Mulenga C.

Developer

Web Analytics key features coverage

Squarespace offers 4 out of the 6 key features for Web Analytics software identified by reviewers:

Reporting/Analytics4.2
Data Visualization
User Interaction Tracking4.4
Keyword Tracking4.8
Conversion Tracking4.6
Funnel Analysis

Pros and cons based on 3,363 verified reviews

64% of users rated Squarespace 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,363 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Ideal for small businesses

Efficient client website creation

Professional website appearance

User-friendly website creation

Diverse and customizable templates

Cons:

Customization constraints

Frequent technical issues

Limited page design flexibility

Short and restrictive free trials

High cost concerns

See pros and cons details

Pricing

Starting price:$25 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Web Analytics Software with Content Management in 2026

Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

visit website
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Squarespace logo

A website makes it real.

Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Learn where your website traffic is coming from, what your visitors are looking for, and how they're interacting with your content or products with Squarespace's in-depth Analytics tools.

Read more about Squarespace

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Reveal which companies are browsing your website, how they found you and what they view using Pipedrive’s Web Visitors add-on.

Read more about Pipedrive

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
EngageBay CRM logo

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

#1 Marketing Platform For Small Business

In-depth reporting you need to win
Say goodbye to overcomplicated analytics dashboards, and hello to simple and insightful reports and tools that focus on the things that impact your brand the most. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Moz Pro logo

Boost Your Rankings & Search Engine Visibility with Moz Pro.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Read more about Moz Pro

Users also considered
Agile CRM logo

Sales and marketing CRM for growing businesses

Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

Read more about Agile CRM

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Pendo logo

Product usage & behavior data capture

Identify invisible friction, accelerate adoption, and improve software experiences with analytics. Start collecting app and user data immediately with little to no engineering effort.

Read more about Pendo

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Squirrly SEO logo

Boosting SEO with AI & advanced tools

Squirrly SEO provides built-in web analytics to track keyword rankings, traffic sources, top-performing pages, and site health.

Its advanced SEO tools help measure impact, while AI-driven insights turn data into clear actions to optimize performance for steady growth.

Read more about Squirrly SEO

Users also considered
Contentsquare logo
Category Leaders

#1 Digital Experience Analytics Leader for Enterprise Brands

Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

Read more about Contentsquare

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Brandwatch logo

Social media and reputation management platform

Understand your customers, your brand, and your market with Brandwatch’s advanced Consumer Intelligence platform.

Read more about Brandwatch

Users also considered
ContentKing logo

Real-time SEO auditing, content tracking & change management

ContentKing is a real-time SEO auditing and monitoring platform that provides you with full-situational awareness so you can improve and maintain visibility.

With 24/7 Monitoring and Alerting, you’ll have the most up-to-date insights on your SEO performance without needing to waiting for a crawl.

Read more about ContentKing

Users also considered
Plytix logo

The central source of truth for all your product information

Plytix is Product Information Management (PIM) software that is popular among small to medium-sized retail businesses.

Read more about Plytix

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

Read more about TapClicks

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Oktopost logo

We make it measurable

Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

Read more about Oktopost

Users also considered
Zoho SalesIQ logo

Discover the future of customer engagement

Zoho SalesIQ is an all-in-one customer engagement, live chat, and analytics platform to unify your marketing, sales, and customer support efforts. Increase your team's productivity seamlessly using powerful automation and chatbots to collect data and respond to queries.

Read more about Zoho SalesIQ

Users also considered
Semji logo

Maximize the ROI of your content with AI-powered solutions.

Semji is an advanced AI-driven SaaS platform designed to help marketing teams create high-quality content that is optimized for SEO efficiently ! ✧

Read more about Semji

Users also considered
Bloomreach logo

Bloomreach personalizes the e-commerce experience

Gain a deeper understanding on the traffic and visitors of your website, enabling you to improve and focus on key metrics that drive an increase. The dashboard gives deep insights into the workings of the website quickly, and in an easy-to-understand format.

Read more about Bloomreach

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Crazy Egg logo

Make the Most of Every Website Visitor.

Join 300,000 websites who use Crazy Egg to get the most of every website visitor. Snapshots (heatmaps, scrollmaps, referral maps) show you where users click, scroll and spend time. User Recordings help you dive deeper into customer journeys. And A/B Testing and Editor help you test and make changes.

Read more about Crazy Egg

Users also considered
Yext logo

Cloud-based digital presence platform

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

Read more about Yext

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Chatmeter logo

The Trusted Choice for Multi-Location Brands

Chatmeter is the brand intelligence company reimagining customer connections and reputation management through AI-powered deep listening. We make it easy for multi-location brands to drive real-time impact through relevant insights in critical moments that matter. Chatmeter understands the challenge

Read more about Chatmeter

Users also considered
Jahia logo

Digital experience and content management platform

Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

Read more about Jahia

Users also considered
Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

Lebesgue is an AI marketing analytics platform for e-commerce (Shopify/Woo). Unifies store, ads, competitor & 1st party data. Features AI insights, ad audits, LTV analysis, competitor tracking, creative AI & Le-Pixel (accurate first-party data tracking). Get clear reports & growth recommendations.

Read more about Lebesgue

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WooRank logo

SEO Tool - Reach and grow your digital audience with WooRank

Every day, more than 40,000 companies rely on WooRank to analyze their websites and receive clear, actionable insights on how they can be optimized.

WooRank’s easy-to-use Web-based software generates instant website reviews packed full of valuable insights. Our Advanced Reviews provide more features to help track progress.

Read more about WooRank

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Key features for Web Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting/Analytics: Reviewers value detailed reporting and analytics for tracking performance, understanding user behavior, and optimizing marketing strategies. 97% of reviewers rated this feature as important or highly important.
  • Data Visualization: Users appreciate the ability to convert complex data into easily understandable visuals like charts and graphs, aiding in quick decision-making. 94% of reviewers rated this feature as important or highly important.
  • User Interaction Tracking: Reviewers highlight tracking user actions to improve user experience and optimize website performance by identifying popular and less effective areas. 90% of reviewers rated this feature as important or highly important.
  • Keyword Tracking: Users find keyword tracking essential for monitoring SEO performance, optimizing content, and gaining insights into competitor strategies. 90% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Reviewers emphasize the importance of conversion tracking for measuring campaign effectiveness, understanding ROI, and optimizing marketing efforts. 87% of reviewers rated this feature as important or highly important.
  • Funnel Analysis: Users value funnel analysis for identifying drop-off points, understanding user journeys, and improving conversion rates. 83% of reviewers rated this feature as important or highly important.