getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Web Analytics Software with Multi-Touch Attribution (2026)

Last updated: March 2026

Verified reviewer profile picture
Get free expert advice+1 (888) 216-6745
Call now for a one-to-one consultation in under 15 mins.
Filter results

Features

Integrated with

Pricing model

Devices supported

Organization types

User rating

22 software options

Looker logo

BI platform for data exploration & analytics

learn more
Looker is a data analytics platform that makes it easy to view and explore all your data. Understand and optimize every swipe, click and conversion.

Read more about Looker

Users also considered
Adobe Analytics logo
Category Leaders

Digital Analytics Software

learn more
Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

Read more about Adobe Analytics

Users also considered
Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

learn more
Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

Read more about Dreamdata

Users also considered
Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

learn more
Lebesgue is an AI marketing analytics platform for e-commerce (Shopify/Woo). Unifies store, ads, competitor & 1st party data. Features AI insights, ad audits, LTV analysis, competitor tracking, creative AI & Le-Pixel (accurate first-party data tracking). Get clear reports & growth recommendations.

Read more about Lebesgue

Users also considered
HockeyStack logo

SaaS web analytics and attribution platform

learn more
HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

Read more about HockeyStack

Users also considered
Factors.ai logo

B2B Account Intelligence & Analytics Platform

learn more
Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

Read more about Factors.ai

Users also considered
Funnel logo

Marketing data aggregation and reporting platform

learn more
Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

Read more about Funnel

Users also considered
ROIVENUE logo

Attribution tool for maximization of marketing ROI

learn more
Marketing analytics suite for managing channel attribution, understanding multi touch journeys & maximizing ROI of online campaigns. The application enables marketers to identify underperforming campaigns, manage advertising budgets, and track multiple marketing channels via a unified platform.

Read more about ROIVENUE

Users also considered
Improvado logo

Marketing analytics and intelligence platform

learn more
Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

Read more about Improvado

Users also considered
Marketo Measure logo

Business software application that automates B2B attribution

learn more
Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

Read more about Marketo Measure

Users also considered
Attribution logo

Multi-touch attribution for B2B and B2C marketers

learn more
See your Return on Ad Spend as well as LTV on customers.

Read more about Attribution

Users also considered
CAKE logo

Performance Marketing Software

learn more
Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix.

Read more about CAKE

Users also considered
Zoho Marketing Automation logo

Multichannel marketing automation, simplified

learn more
Monitor website traffic, user behavior, and conversion patterns. Identify opportunities to optimize landing pages, forms, and CTAs, ensuring visitors have a seamless digital experience.

Read more about Zoho Marketing Automation

Users also considered
SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

learn more
SAS Customer Intelligence 360 collects granular, customer level digital data to use for a myriad of digital intelligence purposes.

Read more about SAS Customer Intelligence 360

Users also considered
DemandJump logo

Consumer Insights - Cross-Channel Analytics - Attribution

learn more
Channel Optimization - Consumer Research - Content Marketing Insights - Analytics

Read more about DemandJump

Users also considered
SegMetrics logo

Marketing analytics software with reporting segmentation

learn more
SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

Read more about SegMetrics

Users also considered
Adobe Customer Journey Analytics logo

Analyze and optimize the complete customer journey.

learn more
Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

Read more about Adobe Customer Journey Analytics

Users also considered
Reaktion logo

Marketing analytics solution for eCommerce businesses

learn more
Reaktion is a marketig analytics solution that helps businesses with accurate tracking, profit-driven insights, automated reporting and near real-time dashboards. Teams can track the orders with advanced plug-and-play Conversion API integrations. Users can gain eye-opening insights for increased profits and align the team as well as agency partners.

Read more about Reaktion

Users also considered
InfiniGrow logo

Revenue marketing platform with attribution insights

learn more
InfiniGrow is a revenue marketing platform that helps B2B marketers measure, predict, and optimize impact on revenue through multi-touch attribution, customer journey analytics, and AI-powered forecasting. Transform your marketing strategy with data-driven insights and predictive intelligence.

Read more about InfiniGrow

Users also considered
Leadtosale logo
(0)

All-in-one conversion tracking software

learn more
Web Analytics Supercharged. Easily get your phone calls, offline conversions and sales inside Google Analytics with Leadtosale.

Read more about Leadtosale

Users also considered
TV & Radio Attribution logo
(0)

Algorithmic TV & Radio attribution for marketing teams

learn more
TV & Radio Attribution by Quality Analytics measures ad performance for offline campaigns and provides detailed visualizations. It can integrate with Google Analytics and simultaneously measure multiple campaigns. Marketing teams can attribute past campaigns and plan for future media schedules.

Read more about TV & Radio Attribution

Users also considered
TraceDock logo
(0)

A plug-and-play first-party data collection software

learn more
TraceDock is a first-party data collection software. It helps users get up to 30% more marketing data in Google Analytics and Meta and to attribute all transactions to the proper channels and campaigns while preserving consumer privacy. A plug-and-play solution - up and running in only 20 minutes.

Read more about TraceDock

Users also considered