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Web Analytics Software with Visual Analytics

Last updated: February 2025

Key Features of Web Analytics Software

Based on GetApp's analysis of 2245 verified reviews collected between July, 2021 and August, 2024

  • Reporting/Analytics: Users value the detailed insights into user behavior, real-time updates, and customizable reports for tracking digital performance and optimizing strategies. 97% of reviewers rated this feature as important or highly important.
  • Data Visualization: Reviewers appreciate the ability to convert complex data into easily understandable visuals, aiding in identifying trends and making informed decisions. 94% of reviewers rated this feature as important or highly important.
  • Reporting & Statistics: Users highlight the importance of generating detailed, customizable reports to monitor performance, optimize strategies, and make data-driven decisions. 94% of reviewers rated this feature as important or highly important.
  • User Interaction Tracking: Users find tracking visitor actions and behavior crucial for improving user experience, identifying popular content, and optimizing conversion paths. 90% of reviewers rated this feature as important or highly important.
  • Keyword Tracking: Reviewers emphasize the importance of tracking keyword performance for optimizing SEO and content strategies, providing real-time insights into search rankings. 89% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Users value the ability to measure campaign effectiveness, track user actions, and optimize efforts based on detailed conversion data and multi-channel attribution. 87% of reviewers rated this feature as important or highly important.
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137 software options

Pipedrive logo

CRM solution for salespeople

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Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

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Extellio logo

Powerful user journey analysis

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Extellio is the solution for understanding and improving user journeys.

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Semrush logo

SaaS solution for online content marketing

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Semrush is a leading online visibility management software-as-a-service platform.

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Visual Visitor logo

Lead generation and anonymous visitor identification tool

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We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

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Lucky Orange logo
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All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

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Hotjar logo
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Digital experience insights for any business selling online.

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All the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Trusted by one million websites in 180+ countries.

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SEO PowerSuite logo

Defining the world's standards for SEO software

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SEO PowerSuite is a complete set of desktop web optimization tools for SEOs, bloggers and online marketers. The bundle consists of four high-performing apps: 1. Rank Tracker, 2. WebSite Auditor, 3. SEO SpyGlass, and 4. Link-Assistant. Each of these tools is focused on specific SEO tasks.

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Sisense logo

BI & dashboard software for multiple, large data sets

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Sisense data & analytics platform makes it incredibly easy to mashup data from across your entire data landscape and transform it into powerful, actionable analytics applications that can be embedded anywhere. From startups to brands like GE, Nasdaq, & Philips, thousands of organizations use Sisense

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Reportei logo

Easy to use Digital Marketing Reports and Dashboards

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Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

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Looker logo

Analytics Evolved

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Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

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Similarweb logo

Website & app traffic data analysis

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SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share

SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.

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Domo logo

Ai-enabled business intelligence platform

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Domo is a comprehensive AI and data platform that connects and prepares data from any source, enabling users to transform it into insights. It helps users automate workflows, predict trends, and provide answers directly from the source for data-driven decisions.

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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Germain UX logo

APM solution for identifying the root cause of bugs & issues

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germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance, healthcare, media, retail, telecommunication and others perform root cause analysis to monitor the performance of applications and servers.

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Contentsquare logo
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#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

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AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

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ClicData logo

Data and Business Intelligence platform

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Derive insightful reports and make better data-driven decisions with ClicData’s business intelligence dashboard together with our extensive array of visualization widgets.

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Mouseflow logo
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Heatmaps, Session Replay, Funnels, Form analytics and more

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Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns.
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

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Brandwatch logo

The social suite of the future.

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Understand your market with advanced consumer intelligence. Engage with your customers with best-in-class social media management tools.

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Mixpanel logo

Powerful, self-serve product analytics.

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Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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ContentKing logo

Real-time SEO auditing, content tracking & change management

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ContentKing is a real-time SEO auditing and monitoring platform that provides you with full-situational awareness so you can improve and maintain visibility.

With 24/7 Monitoring and Alerting, you’ll have the most up-to-date insights on your SEO performance without needing to waiting for a crawl.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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