Square Appointments - 2025 Pricing, Features, Reviews & Alternatives

Free online booking website
Let your customers find and book your services online 24/7 with an easy-to-use website that reflects your style. Choose the colors, layout, and pages that give the best first impression.

Automated email and text reminders
Send automatic appointment reminders to customers via SMS and/or email.

Google Calendar sync
Sync with your Google Calendar to automatically block personal events and avoid double bookings.

Cancellation policy and no-show fees
Create an enforceable fee policy for last-minute cancellations and no-shows.

Resource booking
Create resources—like rooms, stations, or chairs—and assign them to services that require them so they get booked when clients make their appointments.

Website integration
Let customers book directly from your website by adding the booking widget, compatible with sites powered by Squarespace, Wix, Wordpress, and more.

Square Assistant
Square Assistant is a smart, automated messaging tool that replies to your clients on your behalf to confirm, cancel or reschedule appointments, 24/7.

Multiple locations and multiple time zones
Sync your schedules across multiple business locations, even if your customers are in different time zones.

Multi-staff appointments and tip splitting
Let clients book multiple services with different service providers on your booking site, and streamline checkout with a single transaction and automatic tip splitting.

Processing time
Use windows of processing time to book additional appointments so you never miss an opportunity.

Contactless payments
Accept any kind of payment, including contactless and chip. All your sales are integrated in your POS.

Card on File
Keep a card on file to hold appointments, require prepayment for services, or charge cancellation fees.

Professional invoices
Send professional estimates and invoices with automatic customer reminders. Track those payments in real time.

Next-business-day, same-day, and instant transfers
Next-business-day transfers are free. Access your money the same day or instantly with just a 1.5% fee per transfer.

Plastic gift cards and eGift cards
Introduce your business to new customers through customizable plastic gift cards. Get eGift cards free to make shopping easy for your customers.

Data security (PCI) compliance
Square complies with all required PCI standards. The information that your customers submit is encrypted to our servers.

Key in payments
Key in credit and debit cards directly from an appointment using your phone or computer.

Discounts
Offer discounts for special events or special customers.

Customer profiles and notes
Build relationships with customers by keeping profiles on file. Never forget a birthday or a customer’s special preference thanks to easy-to-add notes.

Customer transaction history, texts and emails
Provide an exceptional customer service by seeing all customer communication and activity in one place with Square Messages.

Appointment and sales history
See what services and products your customers have purchased before so you can make recommendations for them in the future.

Custom marketing campaigns
Square Marketing lets you send custom email marketing campaigns to engage your customers. Additional fee

Customer loyalty program
Square Loyalty allows you to create a loyalty program to keep customers coming back. Additional fee

Individual employee accounts
Allow your employees to log in to view and manage their calendars themselves.

Unlimited sets of permissions
Assign different sets of permissions to different roles in your store. Allow a manager to issue refunds, for example.

Combined services and item checkout
Ring up a service and a product in the same transaction for easy checkout.

Square Online
Create a free, shoppable website in minutes with our intuitive website builder. Let customers shop entirely online or order online and pick up in store.