getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

AB Testing Software with Activity Dashboard (2026)

Last updated: March 2026

AB Testing Software Key Features

    Based on 280 user opinions, we identified 6 features that are important for any product in AB Testing Software

  • A/B Testing

    Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

    Average user rating

    4.7

  • Conversion Rate Optimization

    Average user rating

    4.6

  • Conversion Tracking

    Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

    Average user rating

    4.6

  • Reporting/Analytics

    View and track pertinent metrics

    Average user rating

    4.3

  • Split Testing

    Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)

    Average user rating

    4.7

  • Visual Editor

    Program to edit text files that renders the content in accordance with embedded markup code such as HTML

    Average user rating

    4.4
1 filter applied

Features

Integrated with

Pricing model

Devices supported

Organization types

User rating

61 software options

Zoho PageSense logo

Zoho PageSense

The Complete A/B Testing and CRO Platform

visit website
Compare the performance of web page variations to find the one with the most conversions using A/B tests.

Read more about Zoho PageSense

Users also considered
Anyword logo

Artificial intelligence software for marketing agencies

learn more
Anyword is a PPC software that helps businesses utilize artificial intelligence-enabled tools to create and optimize ad copies. The platform enables managers to analyze demographics to evaluate audience engagement potential and generate content.

Read more about Anyword

Users also considered
XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

learn more
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Read more about XM for Strategy & Research

Users also considered
Poptin logo
Category Leaders

Lead capture platform for business conversion and engagement

learn more
Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
Freshsales logo

Sales management solution

learn more
Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

Read more about Freshsales

Users also considered
Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

learn more
Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Read more about Lucky Orange

Users also considered
Instapage logo
Category Leaders

Create landing pages without limits.

learn more
Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

Read more about Instapage

Users also considered
Landingi logo

Landingi platform offering marketing tools and solutions.

learn more
Landingi is a comprehensive marketing platform that enables users to run marketing campaigns independently and create landing pages with an intuitive landing page builder. Users can run A/B tests, manage leads, add pop ups, build funnels and integrate landing pages with other tools.

Read more about Landingi

Users also considered
Wisepops logo
Category Leaders

Intelligent popup & onsite engagement platform

learn more
Wisepops is an intelligent popup & onsite engagement automation platform designed to provide marketers with the tools to convert website visitors.

Read more about Wisepops

Users also considered
Echobox logo
Category Leaders

AI-based social media management software for publishers

learn more
Echobox is a social media management software which helps publishers track, update, and publish digital content on various social media platforms such as Twitter, LinkedIn, and Facebook. It enables marketers to rank content based on virality rate and schedule posts across multiple social accounts.

Read more about Echobox

Users also considered
Crazy Egg logo

Make the Most of Every Website Visitor.

learn more
A rich, browser-based A/B Testing tool that helps you test your instincts and hypotheses live; without needing the help of an Engineer.

Read more about Crazy Egg

Users also considered
Userlytics logo

Cloud-based usability testing platform for digital assets

learn more
Userlytics is a cloud-based usability testing platform which helps small to large businesses test various digital assets such as websites, applications, prototypes, competitors, and more. The solution enables users to optimize the entire customer journey by defining the target audience.

Read more about Userlytics

Users also considered
Jahia logo

Digital experience and content management platform

learn more
Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

Read more about Jahia

Users also considered
ConvertCart logo
Category Leaders

Website optimization tools

learn more
ConvertCart helps businesses optimize their website's user experience and enhance sales through automated features.

Read more about ConvertCart

Users also considered
Proof Pulse logo

Personalized social proof notifications for your website

learn more
Proof is a conversion optimization tool that adds visitor identification, customer journey tracking & social proof notifications to a website without any coding

Read more about Proof Pulse

Users also considered
Heap logo

All-in-one solution for creating great digital experiences.

learn more
Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

Read more about Heap

Users also considered
Serviceform logo

AI-powered conversations for better website conversions

learn more
Serviceform is a website conversion platform that helps businesses engage visitors, capture leads, and manage conversations using AI agents, chatbots, live chat, and forms—all from one centralized system.

Read more about Serviceform

Users also considered
FigPii logo

Cloud-based conversion rate optimization platform

learn more
FigPii is a cloud-based conversion rate optimization (CRO) platform that helps enterprises design the user experience (UX) and identify visitor intent, behavior, and preferences by tracking interactions via polls, heatmaps, recordings, and more.

Read more about FigPii

Users also considered
LaunchDarkly logo

The runtime control plane for software features

learn more
LaunchDarkly is the runtime control plane for software features, helping engineering teams release quickly and safely as development velocity increases with AI and automation. LaunchDarkly makes it easier to manage release risk, improve reliability, and deliver consistent user experiences.

Read more about LaunchDarkly

Users also considered
Displayr logo

The all-in-one analysis and reporting software.

learn more
Displayr is an AI-powered, all-in-one platform tailored for market researchers. Streamline analysis, create dynamic reports, and deliver real-time insights with ease. Unlock smarter insights today!

Read more about Displayr

Users also considered
CPV Lab Pro logo

track, test and optimize marketing campaigns

learn more
CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

Read more about CPV Lab Pro

Users also considered
Chartbeat logo

Realtime analytics and insights for online publishers

learn more
Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

Read more about Chartbeat

Users also considered
Freshmarketer logo

Conversation rate and marketing management software

learn more
Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

Read more about Freshmarketer

Users also considered
Upflowy logo

Cloud-based lead management and AB testing software solution

learn more
Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

Read more about Upflowy

Users also considered
Potions logo

Personalization software

learn more
Potions is a customer engagement software that helps businesses manage cookieless onsite personalization using AI-driven, sustainable, and privacy-conscious technology. The platform enables administrators to automatically organize list pages and display relevant products based on visitor preferences.

Read more about Potions

Users also considered