App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

ActiveTrail Logo

ActiveTrail

Write a review

Email marketing and marketing automation platform

(5)

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more

ActiveTrail Alternatives & Competitors

Filter results

Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Mailchimp logo

Email and advertising marketing automation platform

Features

Total

Mailchimp logo
ActiveTrail logo

59

160

69

features in common

59

features in common

Mailchimp logo

Mailchimp user ratings

Functionality

4.4
(16.8K)

Top features

  • Search Marketing

    5.0

  • Geolocation

    5.0

  • Automated Scheduling

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$13/month

Value for money

Mailchimp logo
4.4
ActiveTrail logo
4.4

What users say about Mailchimp's value for money

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Marketing 360 logo

#1 Marketing Platform For Small Business

Features

Total

Marketing 360 logo
ActiveTrail logo

62

338

69

features in common

62

features in common

Marketing 360 logo

Marketing 360 user ratings

Functionality

4.5
(1.1K)

Top features

  • Online Payments

    5.0

  • Data Security

    5.0

  • Online Invoicing

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Value for money

Marketing 360 logo
4.4
ActiveTrail logo
4.4

What users say about Marketing 360's value for money

They have been wonderful to work with. They have went over and beyond and have been very accommodating while working with me.
As promised it is taking off and extremely excited for what else is to come in the future and what executives can work now they have a great website to send all of my leads to.
Acumbamail logo

Effective email marketing to skyrocket your business

Features

Total

Acumbamail logo
ActiveTrail logo

49

78

69

features in common

49

features in common

Acumbamail logo

Acumbamail user ratings

Functionality

4.5
(150)

Top features

  • Mass Texting

    5.0

  • Email Management

    5.0

  • Form Builder

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

22/month

Value for money

Acumbamail logo
4.7

0.3

ActiveTrail logo
4.4

What users say about Acumbamail's value for money

As a small business Acumba has hit the perfect spot where I'm not paying for expensive features that I never use The pricing structure is excellent, meaning I get excellent value for money.
This platform is super straightforward to use and the ability to use it for not just marketing emails but transactional emails coupled with different platforms is fantastic.
Brevo logo

Automation, Marketing & Transactional Email, and SMS Service

Features

Total

Brevo logo
ActiveTrail logo

54

93

69

features in common

54

features in common

Brevo logo

Brevo user ratings

Functionality

4.4
(1.9K)

Top features

  • Real-Time Analytics

    5.0

  • Drag & Drop

    5.0

  • Real-Time Data

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$25/month

Value for money

Brevo logo
4.5

0.1

ActiveTrail logo
4.4

What users say about Brevo's value for money

We use for email marketing and its been great for that. Creating campaigns is straight forward with a great tool for designing a campaign within the software.
Customer service was superb. They were awesome and I found the editor of the email easier to use than the competitor.
MailerLite logo

Email marketing software for smart business

Features

Total

MailerLite logo
ActiveTrail logo

52

84

69

features in common

52

features in common

MailerLite logo

MailerLite user ratings

Functionality

4.6
(2K)

Top features

  • Activity Dashboard

    5.0

  • API

    5.0

  • Search Marketing

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$10/month

Value for money

MailerLite logo
4.7

0.3

ActiveTrail logo
4.4

What users say about MailerLite's value for money

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.
It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.
Klaviyo logo

Power smarter digital relationships

Features

Total

Klaviyo logo
ActiveTrail logo

52

84

69

features in common

52

features in common

Klaviyo logo

Klaviyo user ratings

Functionality

4.6
(427)

Top features

  • Multi-Campaign

    5.0

  • Multivariate Testing

    5.0

  • Third-Party Integrations

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$20/month

Value for money

Klaviyo logo
4.3

0.1

ActiveTrail logo
4.4

What users say about Klaviyo's value for money

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
GetResponse logo

Email marketing and beyond

Features

Total

GetResponse logo
ActiveTrail logo

51

93

69

features in common

51

features in common

GetResponse logo

GetResponse user ratings

Functionality

4.1
(498)

Top features

  • Reporting & Statistics

    5.0

  • Activity Tracking

    5.0

  • Drag & Drop

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$19/month

Value for money

GetResponse logo
4.0

0.4

ActiveTrail logo
4.4

What users say about GetResponse's value for money

It is a great tool for email marketing filled with the required features like analyses and reports, segmentation, automation, etc. It is very nice looking and easy to navigate.
What i like most about this tool is that it provides me with the best email marketing services and great features for building my email lists effectively.
Salesforce Marketing Cloud logo

Stand out in Your Customer's Inbox

Features

Total

Salesforce Marketing Cloud logo
ActiveTrail logo

57

160

69

features in common

57

features in common

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud user ratings

Functionality

4.3
(489)

Top features

  • Campaign Management

    5.0

  • CRM

    5.0

  • Email Management

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$1,250/month

Value for money

Salesforce Marketing Cloud logo
3.8

0.6

ActiveTrail logo
4.4

What users say about Salesforce Marketing Cloud's value for money

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
HubSpot Marketing Hub logo

All in one inbound marketing platform

Features

Total

HubSpot Marketing Hub logo
ActiveTrail logo

46

103

69

features in common

46

features in common

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.9K)

Top features

  • Google Analytics Integration

    5.0

  • Search Marketing

    5.0

  • Responsive Web Design

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$15/month

Value for money

HubSpot Marketing Hub logo
4.2

0.2

ActiveTrail logo
4.4

What users say about HubSpot Marketing Hub's value for money

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
Emma by Marigold logo

Multi-channel marketing that works for you.

Features

Total

Emma by Marigold logo
ActiveTrail logo

59

108

69

features in common

59

features in common

Emma by Marigold logo

Emma by Marigold user ratings

Functionality

3.9
(147)

Top features

  • Engagement Tracking

    5.0

  • Email Marketing

    5.0

  • Customizable Branding

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$99/month

Value for money

Emma by Marigold logo
3.9

0.5

ActiveTrail logo
4.4

What users say about Emma by Marigold's value for money

I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.
Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment.
EngageBay CRM logo

Integrated sales & marketing software for growing teams

Features

Total

EngageBay CRM logo
ActiveTrail logo

53

226

69

features in common

53

features in common

EngageBay CRM logo

EngageBay CRM user ratings

Functionality

4.6
(729)

Top features

  • Multi-Account Management

    5.0

  • Customer Segmentation

    5.0

  • Content Delivery

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$14.99/month

Value for money

EngageBay CRM logo
4.7

0.3

ActiveTrail logo
4.4

What users say about EngageBay CRM's value for money

Easy to use email marketing platform. The best part is you have all the powerful tools like landing pages, autoresponders, email broadcast, sequences even in the free.
Got the hang of EngageBay in a matter of hours due to its ease of use and excellent customer support. Any question is answered in a matter of seconds.
Omnisend logo

Marketing automation for smart ecommerce marketers

Features

Total

Omnisend logo
ActiveTrail logo

54

107

69

features in common

54

features in common

Omnisend logo

Omnisend user ratings

Functionality

4.5
(718)

Top features

  • SMS Messaging

    5.0

  • Customizable Templates

    5.0

  • SMS Marketing

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$16/month

Value for money

Omnisend logo
4.5

0.1

ActiveTrail logo
4.4

What users say about Omnisend's value for money

Overall experience with Omnisend is very positive. It's a great product for a fair price and does what you need very well.
Great email marketing software which allows your marketing team to create amazing newsletters. The great advantage is that you can easily automate some tasks as welcome emails, abandoned cart, etc.
ActiveCampaign logo

Email Marketing, Marketing Automation, CRM/Sales Automation

Features

Total

ActiveCampaign logo
ActiveTrail logo

60

139

69

features in common

60

features in common

ActiveCampaign logo

ActiveCampaign user ratings

Functionality

4.5
(2.4K)

Top features

  • For Startups

    5.0

  • Real-Time Data

    5.0

  • Email Templates

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$9/month

Value for money

ActiveCampaign logo
4.4
ActiveTrail logo
4.4

What users say about ActiveCampaign's value for money

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
Constant Contact logo

We deliver success.

Features

Total

Constant Contact logo
ActiveTrail logo

53

132

69

features in common

53

features in common

Constant Contact logo

Constant Contact user ratings

Functionality

4.2
(2.7K)

Top features

  • Event Scheduling

    5.0

  • Lead Qualification

    5.0

  • Keyword Filtering

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$35/month

Value for money

Constant Contact logo
4.1

0.3

ActiveTrail logo
4.4

What users say about Constant Contact's value for money

They were very responsive and did a great job helping me figure out the best way to use the software. The Event tool was nice and make event management through the list easy to do.
Given the circumstances of the pandemic and not using the services to even log in during the last year, that was inconsiderate and unacceptable.
AWeber logo

Powerfully-simple online marketing solution

Features

Total

AWeber logo
ActiveTrail logo

45

75

69

features in common

45

features in common

AWeber logo

AWeber user ratings

Functionality

4.2
(303)

Top features

  • Dynamic Content

    5.0

  • Web Notifications

    5.0

  • Sales Analytics

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$0/month

Value for money

AWeber logo
4.2

0.2

ActiveTrail logo
4.4

What users say about AWeber's value for money

The greatest equalizer there is the award winning easily accessible tech support. Their customer service is hospitality devine.
When the time came, the emails went out in the wrong order, annoying customers I'd spent years building up and making our company look very unprofessional.
iContact logo

Email marketing , automation, and landing page software

Features

Total

iContact logo
ActiveTrail logo

44

70

69

features in common

44

features in common

iContact logo

iContact user ratings

Functionality

4.2
(593)

Top features

  • Email Monitoring

    5.0

  • CAN-SPAM Compliance

    5.0

  • Automated Publishing

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$14/month

Value for money

iContact logo
4.4
ActiveTrail logo
4.4

What users say about iContact's value for money

You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.
I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.
Adobe Campaign logo

End-to-end digital marketing

Features

Total

Adobe Campaign logo
ActiveTrail logo

35

71

69

features in common

35

features in common

Adobe Campaign logo

Adobe Campaign user ratings

Functionality

4.4
(179)

Top features

  • ROI Tracking

    5.0

  • Campaign Planning

    5.0

  • Template Management

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Value for money

Adobe Campaign logo
4.0

0.4

ActiveTrail logo
4.4

What users say about Adobe Campaign's value for money

The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.
With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software.
Keap logo

An all-in-one CRM, sales and marketing automation software

Features

Total

Keap logo
ActiveTrail logo

48

134

69

features in common

48

features in common

Keap logo

Keap user ratings

Functionality

4.1
(1.2K)

Top features

  • Reminders

    5.0

  • Multi-Campaign

    5.0

  • Website Management

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$129/month

Value for money

Keap logo
3.8

0.6

ActiveTrail logo
4.4

What users say about Keap's value for money

The interface is clean and easy to use. On first impressions it looked like the re-brand from InfusionSoft was a move good to keep things more simple.
I love this product, it is the best when you get advanced marketing experience and a big mail list, you can really do magic with it with the advanced action based segmentation.
Marketo Engage logo

Marketing automation for digital marketers

Features

Total

Marketo Engage logo
ActiveTrail logo

56

164

69

features in common

56

features in common

Marketo Engage logo

Marketo Engage user ratings

Functionality

4.3
(705)

Top features

  • For Sales Teams/Organizations

    5.0

  • SEO Management

    5.0

  • Multi-Channel Attribution

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Value for money

Marketo Engage logo
3.8

0.6

ActiveTrail logo
4.4

What users say about Marketo Engage's value for money

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Benchmark Email logo

Email marketing service provider

Features

Total

Benchmark Email logo
ActiveTrail logo

44

59

69

features in common

44

features in common

Benchmark Email logo

Benchmark Email user ratings

Functionality

4.1
(189)

Top features

  • Marketing Automation

    5.0

  • Data Import/Export

    5.0

  • Customizable Forms

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$15/month

Value for money

Benchmark Email logo
4.2

0.2

ActiveTrail logo
4.4

What users say about Benchmark Email's value for money

Robust features even at the free level. Also, excellent customer service/IT help, again, even at the free level.
The pricing structure is flawed. It was difficult to work out how to format the email.
Customer.io logo

Customer engagement platform for tech-savvy marketers

Features

Total

Customer.io logo
ActiveTrail logo

51

92

69

features in common

51

features in common

Customer.io logo

Customer.io user ratings

Functionality

4.4
(78)

Top features

  • Data Import/Export

    5.0

  • Template Management

    5.0

  • WYSIWYG Editor

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$100/month

Value for money

Customer.io logo
4.3

0.1

ActiveTrail logo
4.4

What users say about Customer.io's value for money

Very easy to integrate our data sources like Segment, and simple to get attributes and events. Perfect for running onboarding campaign or lead nurturing campaign.
The features and capabilities offered are great for the price. Strong Customer Service as well.
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Features

Total

Campaign Monitor by Marigold logo
ActiveTrail logo

51

101

69

features in common

51

features in common

Campaign Monitor by Marigold logo

Campaign Monitor by Marigold user ratings

Functionality

4.3
(496)

Top features

  • Email Monitoring

    5.0

  • Reporting & Statistics

    5.0

  • Autoresponders

    5.0

ActiveTrail logo

ActiveTrail user ratings

Functionality

4.2
(20)

Top features

  • Campaign Management

    5.0

  • Reporting & Statistics

    5.0

  • Marketing Automation

    5.0

Pricing

Starting from

$11/month

Value for money

Campaign Monitor by Marigold logo
4.4
ActiveTrail logo
4.4