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Braze Logo

Customer engagement platform

Table of Contents

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Braze - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: December 2025

Braze overview

What is Braze?

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Starting price

Free

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Braze’s user interface

Ease of use rating:

Braze pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(44)
5(123)

What do users say about Braze?

Even though its a plus, I still feel there are too many segments that could possibly be merged together just to make things easier to access and read. When we need to look up something are plenty of steps to take befoe we can get to that information

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Who uses Braze?

Based on 168 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Financial Services
Information Technology and Services
Entertainment
Retail
Others

Use cases

Email Marketing
Marketing Automation
Customer Engagement
Push Notifications
Campaign Management

Braze's key features

Most critical features, based on insights from Braze users:

Campaign management
Customer segmentation
Segmentation
Multi-Campaign
Email marketing
Marketing automation

All Braze features

Features rating:

Multi-Channel communication
App notifications
List management
Real-Time data
Customizable templates
Customer history
Communication management
CRM
A/B testing
Campaign planning
Email campaign management
Reporting/Analytics
Mobile optimization
Customer journey mapping
Event triggered actions
Template management
Multivariate testing
Email management
Campaign analytics
Multi-Channel marketing
Dynamic content
Channel management
Push notifications
Personalization
ROI tracking
Customizable ctas
Contact management
Drip campaigns
Sales analytics
Real-Time analytics
WYSIWYG editor
SMS notifications
Web notifications
Customizable reports
Landing pages/web forms
Messaging
Preview functionality
HTML editor
Geotargeting
Generative ai
GDPR compliance
Email sequences
Customer engagement
Contextual Targeting
Content management
Campaign scheduling

Braze awards

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Braze pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Braze price and value

Value for money rating:

To see what individual users think of Braze's price and value, check out the review snippets below.

“The capabilities of Braze are brilliant. It is an effective email marketing service.”
Verified reviewer profile picture

Rose T.

IT Network Manager

“Customer Support has been wonderful and integration has been easy so far.”
ZK

Zane K.

Marketing Project Manager

Braze integrations (53)

Integrations rated by users

We looked at 168 user reviews to identify which products are mentioned as Braze integrations and how users feel about them.

Stripo.email logo
Stripo.email

Integration rating: 5.0 (2)

Stripo is our main email design & development tool which enables us to directly export our emails into Braze.

Verified reviewer profile picture

Kristijan A.

Lifecycle Marketing Manager

Survicate logo
Survicate

Integration rating: 3.0 (1)

Hightouch logo
Hightouch

Integration rating: 5.0 (1)

Braze support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base

Training options

Documentation
In Person
Live Online
Webinars
Videos

Braze FAQs

Q. Who are the typical users of Braze?

Braze has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

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Q. What languages does Braze support?

Braze supports the following languages:
English, French, Japanese, Korean, Portuguese, Spanish


Q. Does Braze offer an API?

No, Braze does not have an API available.


Q. What level of support does Braze offer?

Braze offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base

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