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Brandfolder

Cloud-based digital asset management and sharing platform

Brandfolder Reviews

Reviews Summary

Pros

Brandfolder is the best solution to help you sort, manage, and share digital assets. Plus, they invest in their customers by constantly innovating and improving their platform.

Nicole W.

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We use Brandfolder nearly every day to help us organize creative assets and we are big fans. It makes adding, tagging, and searching for assets a breeze and is used across departments.

Matthew E.

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We found Brandfolder to be a cost effective, user friendly and very powerful tool for allowing us to store and share our assets.

Paul K.

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Cons

Access was sometimes restricted by mistake but this is possibly due to our internal administrators.

Emily W.

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There is something wrong with the functionality right now.

charlene O.

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Lastly, the templating feature through PrintUI was so confusing to implement that the task has been handed through three different people in our office and we never got it off the ground.

Jessa M.

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389 reviews

recommended

Overall Rating

Brandfolder is a great tool

Reviewed 6 months ago

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A Modern Interface with an Excellent Pricing Model

Reviewed 7 months ago

The have great customer support, the setup was pretty quick and it's easy to make mass edits.

Pros

I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making.

Cons

I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Brandfolder Review

Reviewed 6 months ago

My overall experience with Brandfolder has been good. There are some pros and cons to the database but overall I think it is a good place to house assets for smaller companies. It makes organizing assets easy and convenient. But as our company scales, it has become a little trickier.

Pros

I like the overall layout of Brandfolder. It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack. It was easy for me to organize all of my company's assets and customer service has always been fast and very responsive to any question or concern I have had. The software is always improving and updating and they are always adding new features to Brandfolder. Brandfolder is a great to house all of our company's assets in one centralized location.

Cons

I least liked the tagging system in Brandfolder. I am not a fan of automatic tagging because some of the tags that automatically pop up arent useful to how we sort our assets. It is a feature I can do without. Our team also had some concerns and dislikes when it came to Adobe Integration. It wasnt as seemless as we would have liked it to be. I think those are two areas that need improvement.

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing Product!

Reviewed 10 days ago

Wonderful! I can't say enough good things about Brandfolder!

Pros

It's such an intuitive program and easy for anyone to understand and use.

Cons

It took a while to setup from the ground up, but once you have a base organization structure down pat then it's easy to add to and maintain.

Overall Rating
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Brandfolder Review

Reviewed 10 days ago

Overall it has been useful.

Pros

I like the layout and visual aspect of Brandfolder. It is nice to view related files when clicking into assets.

Cons

Sometimes difficult to search when you do not know where an asset lives or how it is titled.

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  • Value for money
  • Ease of use
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  • Customer support
  • Likelihood to recommend10/10

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Perfect Platform for Brand Portal

Reviewed 9 days ago

The overall experience with Brandfodler was great from start to finish. It met the needs that we had and our employees use it very often.

Pros

Brandfolder is a very easy-to-use and customizable platform that was perfect for creating our company's brand portal. Following the merger and re-brand of our company, we wanted to create a brand portal is to centralize all digital assets, and having an efficient system to manage them is paramount to maximize productivity. As all digital assets are controlled in one place, we can be confident that...

Cons

The brand guidelines were one of our favorite features, however, it was not the easiest to design. While there are templates to use and plug and play, we wanted ours to be highly designed to match our brand. To do so, CSS coding is needed. The support team was great in sharing some code ideas from other brand guidelines they have seen. The coding was fairly easy to learn and we were very happy with the end product.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Rosati's Pizza Loves Brand Folder!

Reviewed 8 months ago

Our experience with Brand Folder has been great for our Brand! Our office is very happy with it and most of all our vendors and franchisees love having it as tool! Brand Folder has saved me file space, time and overall frustration in the market department day to day.

Pros

Pros: What I like most about Brand Folder is its ease of use. Very user friendly for both our office, vendors and franchisees. Saves me time, I have cut down email management by have a great resource to reference before contacts email me for items now available via Brand Folder.

Cons

Cons: That I can not send email newsletters to all my users direct from Brand Folder.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Intuitive Interface...Amazing Support!

Reviewed 7 months ago

Previously, we had assets spread across multiple platforms -- hard drives, Google Drive, Dropbox, etc. -- and could spend precious time hunting for the correct asset. With Brandfolder, everyone in the organization will know where to go to download approved, up-to-date assets (in our case logos and photography). The creative department can set up "macros" for asset export in custom sizes that accommodate specific departments' needs -- making the process of pulling assets in exactly the right size and format much easier.

Pros

Fast and intuitive. Easy for users to get up to speed, even if they aren't using the platform that often.

Cons

If there was one thing to dislike, it would be the process of envisioning how your assets could be organized -- because that will dictate a lot of the initial work. But once we were over the "architecture" hurdle, things went very well. Many of our initial dislikes have already been solved by subsequent updates to Brandfolder.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Brandfolder for a small team

Reviewed 8 months ago

Setting up Brandfolder was fast and easy, with plenty of support provided from the Brandfolder team. We're based in Australia, so the team at Brandfolder also worked with us to find support times that worked for us and them, which usually meant that the support team stayed at work a little longer to catch us in the mornings. Great service!

Pros

Brandfolder has been super easy to use and setup, and has made working with our contractors soooo much easier for our small design team. And as an added bonus, Brandfolder has made it really easy to transfer work between the workplace and home, so working from home has been really easy.

Cons

Because we are only a small team, the pricing is a little expensive for what we are using it for. While it works perfectly for teams of any size, it's designed with a larger user-base in mind, and is priced accordingly. I asked the sales team at Brandfolder about this, and because we are a not-for-profit organisation, they were able to give us a good discount.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Best Customer Support I Have Ever Seen

Reviewed 8 months ago

From day one their customer service has blown me away. They have been so responsive to any question my team and I have had. They answer every email in less than 24 hours, usually in an hour or two. When my team and I have given feedback they have taken all of our suggestions. I was invited to cuszimro feedback group recently where they shared their roadmap and took improvement suggestions from a group. They are always looking to back their customers happy and their product better.

Pros

The user interface is quick and easy to use. You can quickly ingest new media and you're users are going to be able to find the assets they are looking for so quickly. Everything about this system is fast. Including their customer service!

Cons

There are some small user interface tweaks that they need to work on. Videos don't display runtimes, multipage PDFs don't have a great user interface, etc. Nothing huge but could use improvement. The great thing is these small things are getting fixed! Their customer service is very responsive and they are always making their customers for suggestions and tweaks.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Exactly What My Team & Company Needed

Reviewed 7 months ago

Having a single-source of truth has quickly made an impact on our team's productivity. Having all types of content that our Sales team can access and locate has improved their productivity as well.

Pros

We needed a digital asset management tool that was easy to deploy, could be integrated into our workflow with ease, grow with us, and was intuitive to use as we would open it up to all internal employees...Brandfolder checked all these boxes.

Cons

Brandfolder does integrate into many of the most popular tools like Slack and Salesforce which was one of the reasons we went them. However, some aspects of the integration into Slack could be developed further (which I think is on their roadmap).

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Single source and easy way to managing all digital assets

Reviewed a day ago

All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files. The ability to share files and determine the level of access is very useful, and it is possible to use the files in all applications and Softwares that we use daily, both offline and online. Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it’s super easy to use.

Pros

The ability to search for images and select similar photo works very smartly and excellent. Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality.

Cons

The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future.

Overall Rating
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best DAM Tool Around

Reviewed a year ago

Brandfolder has fixed the communication gap between marketing and sales. We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

Pros

Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Cons

Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Brandfolder has been a game-changer in forwarding our goal of brand alignment.

Reviewed a year ago

As mentioned above, as our organization has grown to ~500 employees worldwide, brand alignment has become increasingly challenging. Brandfolder has allowed our team at HQ to disseminate on-brand materials quickly and efficiently to not just Marketing teams around the world, but to every employee. It has been hugely successful overall and after six months we have barely scratched the surface with its potential.

Pros

First off, the sales and set-up process was top notch. The team at Brandfolder was super attentive and patient with us from the get-go. They were the clear standout in that regard compared to other DAM platforms we considered. Set up was a breeze. I was the lead admin to implement and organize our Brandfolder structure and I never really ran into any trouble figuring things out. The tagging system...

Cons

There are certain features we need that seem obvious to our team that do no exist. The Brandfolder team is very responsive to feedback and are constantly releasing new features, but one of our main gripes has not been implemented yet. I would also argue that the Brandguide feature leaves a lot to be desired. That was the one area I felt was a bit clunky to use and had a lot of back and forth with the Brandfolder team.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Brandfolder has changed the way our organization works

Reviewed a year ago

Brandfolder has helped us unify our global brand across 30+ markets. It has made sharing resources and updated materials seamless, whereas before rolling out these changes to nearly 500 staff across the world required extensive communication. It has saved my team, our central marketing team, a huge amount of work.

Pros

Brandfolder has allowed us to seamlessly manage a global brand across 30+ markets, and ensure that everyone both on marketing teams, and throughout our entire organization, is using the most up to date materials and can access essential resources and photos, all managed centrally by our team. It has truly been a game changer for us. The Brandfolder team was great in helping us migrate our assets from dropbox and organize them on the new platform. They're also extremely responsive to feedback. Onboarding our team here was easy, thanks to a user friendly interface. Really can't say enough good things.

Cons

I really don't have anything negative to say about Brandfolder. We have been using it for a little less than a year now, and every time our team has hit a snag, the Brandfolder team has come through with a solution. The only use case that has been a little bit of an obstacle for us is with photo crediting. We use the platform to store many event photos, and there isn't a super seamless way to make sure that the photo credits are integrated into the actual photo files themselves.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy to use

Reviewed 2 years ago

It is a easy to use and implement system. They are very helpful and willing to help put together training for your employees. They answer questions and resolve issues very quickly, if not the same day. The system is easy to use and can support all file formats we have needed.

Pros

This product is much easier to use than our old system. We love the search and filter feature! Our franchise system rarely used our old system due to the lacking search feature. With Brandfolder we were able to limit the folders and sub-folders and focus on the search and filter tools.

Cons

We have a few glitches with the templating feature a few months after we sent it out to out franchise system. It only affected a few of our franchisees, but it didn't look good with our system. Brandfolder started working on the issue right away and everything was up and working that same day.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Classeq and Brandfolder

Reviewed 2 years ago

We use Brandfolder to share with a large network of distributors, plus international subsidiaries and other internal stakeholders - A great way to have everything in one place.

Pros

1) Really simple to use and requires next to no training when giving our distributors access to assets. 2) Ability to embed assets on website - reducing the time required to update multiple CMS systems 3) Pins - Great way of showing all assets for products

Cons

We use this for multiple brands - the only improvement i could think of at this stage is if you could create a collection that was fed from the different brands. So that when we are pitching with combined brands we can have a collection that is specific to that client.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best solution for marketing assets, file storage and templating options

Reviewed 9 days ago

Brandfolder has solved entirely one of the most difficult part of our business: having an easy to use, quick, beautiful set of assets for our partners and agents to use in their marketing activities; as well as allow a very intuitive way of creating their own marketing materials within our brand thanks to the templating option. It has revolutionized the way we work entirely in the marketing department and the creative studio. Thanks a lot, keep up the great work!

Pros

Brandfolder can connect to InDesign to create templates that can be shared with all the members of your organizations. Now we can create flyers, specially formatted images and email assets really quickly without needing to install heavy sized programs or train the teams on using design software. Brandfolder loads very quick, and presents beautifully all assets with their thumbnails in a very visual way. The Brandfolder team is AWESOME. They always have time for you, they respond very quickly and listen to your feedback attentively to make the platform better every time.

Cons

Anything that was a little bit less functional or any feedback I ever had was implemented by the Brandfolder production team a short time after flagged, so all the parts that I liked the least about the software are now gone :D

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  • Likelihood to recommend10/10

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Makes everyone's Lives so much easier

Reviewed 2 years ago

Brandforlder helps the whole organization to look more standardized. coming from every region of the world - everyone uses the resources from one source! that's what we really wanted

Pros

The best thing about Brandfolder is convenience! We have a lot of different offices around the world that we service and we have gotten so many compliments because people love using it. I no longer get 20 emails every week asking for the same resources (logos, pictures, colors..) and I don't have to spend hours looking for resources because they all organized neatly and ready to be shared. the other best thing is the Template maker. OMG, I needed this for so long and now that I have it I'm still so excited i get to use it!

Cons

I honestly don't have any cons. I guess it took me some time to get used to the non-file system - but that is on me and the system actually works wonderfully.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Good, But Needs Improvement

Reviewed 3 months ago

We like using it but the tag/file name limitations has caused issues.

Pros

I love that you can actually see the assets. This is a gamechanger when looking at creative and photography.

Cons

Everything is case sensitive - which leads to our team members creating lots of duplicate tags. It is also a bit of a mess getting your team aligned with tags/labels/sections. It is not as intuitive as other softwares. You also have to know exactly what tag you are searching for as the search picks up on tags not file names.

Overall Rating
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  • Ease of use
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  • Customer support
  • Likelihood to recommend10/10

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A place for everything and everything in its place

Reviewed a year ago
Pros

Brandfolder has been a major time saver for our team, letting us easily host and search for image assets and embed them in our marketing communications. We switched from a clunky in-house hosting solution to Brandfolder, and managed to shave off production time AND eliminate storage bloat caused by accidental duplicate files. The platform is easy to navigate and search, gives us plenty of custom organization options, and requires very little prep/training. Brandfolder has been stable and reliable, so we know our files will be there and load when we need them to!

Cons

While I appreciate how granular you can get with the permissions in Brandfolder, the majority of our users ideally need full upload/edit permissions. However, the expense of additional Admin accounts is prohibitive, leaving us to shuffle Admin level permissions around from person to person to ensure we have adequate coverage when someone is out of the office. Additionally, the way that permissions levels are listed across several different places in the platform is somewhat confusing. A single, platform-wide permissions screen would be a great feature. Lastly, the templating feature through PrintUI was so confusing to implement that the task has been handed through three different people in our office and we never got it off the ground.

Overall Rating
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Brandfolder Data Asset Management

Reviewed a year ago

I have been involved in Brandfolder since we started using it at my company. We have a large number of assets including logos, images, collateral, tradeshow displays, videos, etc that we need to share with our global marketing team, sales team, other employees as well as our business partners, distributors, etc. Brandfolder has been a game changer for us for this reason. The templating feature allows users to self serve by filling in information and exporting pdfs. This is a great feature when it comes to business cards, customizing call to actions on Ads, etc.

Pros

I really enjoy the visual nature of Brandfolder. It is easy to navigate and review files that are in system. I really like the group tagging and pin tagging features. I can pin tag selected items for a campaign, pin tag it at the top of the page and viewers can select the tag and view all of the items without having to plug in search terms. The new feature of being able to crop images and export to a specific pixel dimension is a game changer for us. It allows users to self serve without having to back to a designer to edit.

Cons

Brandfolder has a great insights tool that allows you to see what the most popular items that being downloaded. To get a deeper view of my data, I currently need to have my rep send me an excel sheet. I would like to be able to self serve that data from the insights are on Brandfolder.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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BrandFolder blows all other storage / gallery software out the water!

Reviewed a year ago

Our company is small but we do have a'lot of locations and franchises. Overall we enjoy the Brand Folder experience vs the mess we had before the portal. All our marketing material lives in one space and can be easily used to send files to production. The sections can be updated quarterly for promotion use for download at anytime a user is to wish to use.

Pros

I love how user friendly this software is for our franchises & myself. This portal cuts out half the time in email management. Collages learn to use the portal vs spending time calling or typing an email. All in one place, easy search tools and navigation.

Cons

Not being able to send out updates to all our franchises at once via email template on Brand Folder direct.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Super robust for asset management

Reviewed 2 years ago
Pros

There are so many features to take advantage of within Brandfolder - importing from multiple services, sort in multiple ways, photo info, video embedding, tags, etc. There are a lot of ways you can customize it for what you need.

Cons

So many features, it's a little difficult or confusing on how to implement at the beginning. Their team is super helpful though.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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An invaluable resource

Reviewed 2 years ago

Brandfolder has been invaluable resource for me. I always have the latest and greatest branded assets, without needing to resort to a desktop folder. No longer do i have to send emails to get a hex code for an official brand color, everything is in one consolidated space!

Pros

I like most the ability to bulk share and distribute creative assets using brandfolder's incredible share feature. I can share entire brandfolders, selections of creative assets or single assets, which has saved a ton of time. Instead of having monthly emails asking for the same file, I can provide a brandfolder link that updates as I upload to the folder. Great feature!

Cons

If the organization is large enough, you're often unsure who has what level of access. As a user on a team that has more broad access than other workgroups, often times I've found myself referring others to a brandfolder that they 'cannot see' because they don't have the right access. Not necessarily a software dislike.

Overall Rating
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A brilliant online tool

Reviewed a year ago

I came into the business as Brandfolder was just being introduced so it was my first time ever working with an online asset tool like this. With being both an admin and daily user of Brandfolder I think my experience has been a fairly positive one. I can upload our brand assets (logos, HEX colours) easily, create templates for others to edit and store all our collateral for everyone to access and download. I think the platform is clear and easy to use (both admin & user friendly) and I would definitely recommend it to others.

Pros

This software is brilliant for organising and hosting all our collateral. The fact that I can upload a document with editable features and someone else in the business can change it and download it without a fuss is great. I think it's a really good storage tool as it keeps everyone in the business aware of all our collateral and they know that if they need anything it will be available for them on Brandfolder.

Cons

That it doesn't work with computer system fonts very well when uploading templates through the extension on Indesign. You need to have it as a separate file and upload it to the extension.

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