Driftrock Flow Pricing, Features, Reviews & Comparison of Alternatives

Driftrock Flow

Automate Facebook Custom Audiences

5.0/5 (3 reviews)

Driftrock Flow overview

Driftrock is a collection of marketing tools designed to give marketers an unfair advantage on Facebook ads.

Driftrock Flow provides social marketing automation by integrating your off the shelf or custom CRM system, email service provider or Shopify store with Facebook Custom Audiences, so you can use Custom and Lookalike Audience advertising to amplify your reach, send the right message to the right people and generate more customers. It is super easy to setup in one click.

By automating the process, Driftrock Flow ensures that your Facebook ads are being shown to right people at the right moment, allowing you to maximise your returns and reach.

We currently integrate with AWeber, Campaign Monitor, Constant Contact, Hubspot Infusionsoft, Intercom, Magento, Mailchimp, Mixpanel, Shopify and any other tool or database you use (including custom-built!).


Starting from
Pricing options
Value for money
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Business size



United States, Canada, United Kingdom

Supported languages

Driftrock Flow screenshot: Driftrock Custom Audiences Ready to SyncHow to Automate your Facebook Custom Audiences with Driftrock FlowDriftrock Flow screenshot: Driftrock Custom Audiences Choose objectiveDriftrock Flow screenshot: Driftrock Custom Audiences Choose sourceDriftrock Flow screenshot: Driftrock Custom Audiences Dashboard

Driftrock Flow reviews


Very good
Value for money
Ease of use
Customer support
Richard Buckton

Great time saver

Reviewed 2015-03-31
Review Source: GetApp

I manage Facebook ad spend for several clients as Rekrmend.com and I've used most of the Driftrock products for one or more of them. Custom audiences are a big part of that and at first I was constantly reminding people on the client side to upload the latest email list to use for targeting or excluding. The Custom Audience Sync app does that automatically.It was easy to integrate, works fine and saves time, particularly if you would otherwise need to ask someone else to refresh the data for you. I've rarely needed support but when I did it was very swift.

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Simon Bird

Tech that makes working in Facebook a BREEZE

Reviewed 2015-05-21
Review Source: GetApp

Matt and team helped Savoo navigate Facebook in an easy, transparent and hugely value adding way. I recommend DriftRock for any business that knows there are big opportunities with Facebook, but don't have the right people/ resources internally - but even if you do the tech makes is so much easier to launch and iterate on campaigns. We're looking forward to seeing and experiencing how DriftRock develops.Technology Similicity Control Service

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Ed Wotring

Great way to show the right message at the right time to your CRM contacts

Reviewed 2015-05-26
Review Source: GetApp

I use DriftRock Flow to create audiences based on tags in Infusionsoft. It allows me to show the right message to the right audience at the right time (and create exclusion audiences). It works very well and the team at DR is extremely responsive and helpful. I would highly recommend DR.Fast, easy to use, helpful/responsive customer support.

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Driftrock Flow pricing

Starting from
Pricing options
View Pricing Plans

Audiences up to 1 Million members
Dynamic Audience Syncing
Advanced CSV Upload

Audiences up to 750,000 members
Dynamic Audience Syncing
Advanced CSV Upload

Audiences up to 500,000 members
Dynamic Audience Syncing
Advanced CSV Upload

Audiences up to 300,000 members
Dynamic Audience Syncing
Advanced CSV Upload

Audiences up to 150,000 members
Dynamic Audience Sync
Advanced CSV Upload

Driftrock Flow features


A/B Testing (152 other apps)
Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

GetApp Analysis

Driftrock Custom Audience Sync is a cloud-based marketing automation software that simplifies the time-consuming, tedious process of updating Facebook Custom Audiences through automatic syncing with email providers and CRM systems, allowing users to capitalize on their already existing segments and customer data to reach their customers on Facebook (via Custom Audiences) or locate new prospects (via Lookalike Audiences) at scale. This eliminates the need to manually export customer segments in a CSV file, and then uploading each to Facebook.

With Driftrock, users set things up just once, which normally only takes a couple of minutes, and updating consequently becomes automatic, affording them the ability to scale and optimize their campaigns with ease. Driftrock’s core features include automatic Custom Audiences syncing, speedy sync creator, data security, easy automation of existing Custom Audiences, and Custom Audience analytics.

What is Driftrock Flow?

There are three reasons to automate the Facebook Custom Audiences and Lookalikes update process: (1) manually uploading CSVs every now and then is a time-consuming exercise, particularly if you’re talking about 15 to 20 CSVs per instance; (2) if you fail to regularly update your customer audiences, you may end up serving them the wrong ads, which is a complete waste of marketing resources; and (3) scaling up is a challenge if you’re managing multiple audiences on the go.

From creation to automation, Driftrock Custom Audience Sync streamlines the management of Facebook Custom Audiences and Lookalike initiatives. By syncing your email provider, CRM system, or ecommerce application with your Facebook ads account, the right audience is shown the right ads at the right time, as Driftrock ensures automatic syncing every three hours. No more manually exporting and uploading CSVs on a daily basis.

Who is Driftrock Flow for?

Used by staff from the marketing and CRM departments aiming to simplify the tedious process of updating their Facebook Custom and Lookalike Audiences, Driftrock Custom Audience Sync is used by companies from a wide range of industries, including retail, FMCG (fast-moving consumer goods), ecommerce, and service providers. The app is geared towards midsized and large enterprises.

Main features

Automatic Custom Audiences Syncing

Remarketing or retargeting is one useful way to reconnect with website visitors who fail to make a purchase for one reason or another, such as those who exit your site just after they add an item to their shopping carts. And with Facebook being the social media powerhouse it is, it makes sense that marketers find Facebook Custom and Lookalike Audiences an effective way to reach and retarget a market segment that’s already on Facebook.

But with manual Custom Audiences creation and upload alone taking approximately 30 minutes per segment, automating the succeeding process, which is periodic and regular syncing, becomes a no-brainer, more so if you’re managing a large audience base broken down into multiple segments. With Driftrock, once setup is initialized, you can literally sit back and relax as the app automatically syncs your customer database with your Facebook ads account to ensure the ads served to your audience are timely, relevant and well worth the marketing spend.

Quick Sync Creator

By default, Driftrock offers five apps to power your marketing activities: Lead Response, which works with Twitter Lead Cards; Flow to automatically update Facebook Custom audiences and generate more customers by targeting similar audiences; OpenBook, which analyzes Facebook ads for better ROI; Create for creating Facebook ads at scale; and Triggers to launch perfectly timed campaigns based on data sets like weather, time, and TV schedules.

Managing your Facebook Custom Audience campaigns through Driftrock is pretty straightforward, and at a significantly shorter time window. Once signed up, you’re ready to connect your Facebook ads account using the Flow app. After which, you have the option to either create new audiences or update existing ones.

Data Security via Encryption

To preserve the security of your customer data, Driftrock does not store any of your customers’ email addresses or other pertinent information. These are hashed when they pass through the Driftrock system and immediately sent to Facebook.

Existing Custom Audiences Automation

Once a connection between Driftrock and your Facebook Ads account is established, all your existing Facebook Custom Audiences will show up. If, for example, you want to automate the update process for an audience labeled “Registered, Not Bought,” simply click on the “Automate this” button and you will be prompted to choose from a list of ready-made CRM, email and ecommerce app integrations to import your customer data from.

If the solution you’re using isn’t in the list, let the Driftrock team know, and they’ll install it for you via the application’s native API. Once the appropriate segment is chosen from the customer data source, e.g., Constant Contact, Shopify, MailChimp, Infusionsoft, or your in-house CRM tool, Driftrock will push the data to Facebook every three hours to ensure your target audience is seeing appropriate ads. You may even create a Lookalike Audience campaign using the same customer data set.

Custom Audience Analytics

To improve your Facebook marketing ROI, metrics matter. As most marketing experts are inclined to say, “What you can’t measure, you can’t improve.” Through OpenBook, Driftrock offers free analysis reports – Analyze Campaigns, Optimize Targeting, and Optimize Creative – so you can test and experiment, and eventually create profitable Facebook advertising campaigns, all at a fraction of the time it normally takes to analyze Excel pivot tables.

The Analyze Campaigns report lets you discard the ads that aren’t performing and simply wasting your money. Optimize Targeting helps you identify new audiences from existing campaigns, and Optimize Creative analyzes which creative works best via image recognition.


Driftrock Custom Audience Sync readily integrates with apps like [InfusionSoft] (http://www.getapp.com/customer-management-software/a/infusionsoft-crm-tool-for-small-businesses/), [MailChimp] (http://www.getapp.com/marketing-software/a/mailchimp/), [Campaign Monitor] (http://www.getapp.com/marketing-software/a/campaign-monitor/), [Constant Contact] (http://www.getapp.com/marketing-software/a/email-marketing-from-constant-contact/), [Intercom.io] (http://www.getapp.com/it-communications-software/a/intercom/), [Shopify] (http://www.getapp.com/internet-online-software/a/shopify/), [AWeber] (http://www.getapp.com/marketing-software/a/aweber/), and [HubSpot] (http://www.getapp.com/marketing-software/a/hubspot-inbound-marketing-software/).


Driftrock Custom Audience Sync offers various pricing packages based on the Audiences’ member count: Free, Startup, Standard, Pro, Custom, and Enterprise.

The Free plan can accommodate audiences of up to 1,000 members. Startup, priced at $37 per month, serves a maximum of 10,000 members; Standard, at a monthly $67, up to 50,000 members; Pro, at $145 a month, up to 200,000 members; Custom, at $245 per month, 500,000 members; and Enterprise, pricing for which is available upon request, for audiences of 500,000+ members.

Bottom line

  • Simplifies an otherwise tedious and time-consuming Custom Audiences and Lookalike management process on Facebook
  • Automatically syncs with your email provider, Shopify store or CRM system every three hours
  • No more manual CSV exports and uploads every single day
  • Powered by a company that’s quick at building new integrations, including custom integrations with proprietary software
  • Data is not stored but immediately encrypted and sent to Facebook for security

Additional information for Driftrock Flow

Key features of Driftrock Flow

  • Sync your Custom Audiences every 3 hours
  • Scale your Custom Audience Campaigns easily
  • Integrate with your CRM and email systems
  • Automate your Facebook Custom Audiences
View All Features


Simplifies the creation, management and automation of Facebook Custom Audiences and Lookalike campaigns
Removes the need for daily CSV exports and uploads
Syncs dynamically with your CRM system, email provider or Shopify store
Ensures that returns and reach of Facebook ads are maximised by showing adverts to the right people
Allows to extend CRM activity to Facebook
Segmentation flexibility
Quick turnaround when building new integrations
Integrations for proprietary/custom software available