Driftrock Pricing, Features, Reviews & Comparison of Alternatives

Driftrock

Multi-channel Lead Generation Platform

4.5/5 (8 reviews)

Driftrock overview

What is Driftrock?

Driftrock is a platform of tools designed to give marketers an unfair advantage with their online lead generation campaigns. Each tool on Driftrock has a specific purpose, and they all integrate seamlessly to form a powerful lead generation platform.

With Driftrock you can automatically sync leads from Facebook, Google and LinkedIn to your CRM in real time. Driftrock's automation features also allow you to sync your CRM system or email service provider with your Facebook Custom Audiences, Google Customer Match and LinkedIn Matched Audiences removing the need for CSV exports and imports to update your lists.
www.driftrock.com

Pricing

Starting from
$135/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom

Supported languages

English
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Driftrock reviews

Excellent
7

Very good
0
Average
0
Poor
0
Terrible
1

Value for money
Features
Ease of use
Customer support
  4.2
  4.2
  4.4
  4.2
Richard Buckton

Great time saver

Reviewed 2015-03-31
Review Source: GetApp

I manage Facebook ad spend for several clients as Rekrmend.com and I've used most of the Driftrock products for one or more of them. Custom audiences are a big part of that and at first I was constantly reminding people on the client side to upload the latest email list to use for targeting or excluding. The Custom Audience Sync app does that automatically.

Pros
It was easy to integrate, works fine and saves time, particularly if you would otherwise need to ask someone else to refresh the data for you. I've rarely needed support but when I did it was very swift.

Cons
None to speak of - I did have one client with a really old CRM system that made it hard to integrate but I think that would be the same with all 3rd party tools. More like I would advise the client to update the CRM...

Rating breakdown

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Daniel Daher

An advertising dream come true

Used daily for 6-12 months
Reviewed 2019-07-19
Review Source: Capterra

I ran the team at Driftrock through the wringer to get all of my questions answered and our integrations set up properly. I know we are not their highest dollar client but I felt like it because they stuck with me through a process that took quite a long time to complete.

Pros
I always wanted to be able to run more custom audiences but for a business of our scale, it was not feasible to download and upload massive lists to several accounts, everyday. Driftrock solved all of that and made it possible to run any ad to any audience I can think of.

Cons
Synchs do fail somewhat regularly so if you're doing a synch every 3 hours, it can sometimes mess up your delivery. It is something to watch if you're running a time-sensitive campaign.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jeff Chieh

Absolute mess of a product with horrible support

Used daily for 1-2 years
Reviewed 2019-07-12
Review Source: Capterra

I inherited them when my predecessor left, and I've been in the process of decoupling them from our programs so I can remove them entirely. The constant failures aren't worth the headaches even if the service was free!

Pros
It does what we need it to do... when it doesn't fail (which is at least once a month)

Cons
Constant failures of syncing (which is what the entire purpose is). Support that's based in the UK, so there's at least a day lag from when I discover an issue and until someone actually responds (typically 2-3 days). And techs that then blame the issue on user-error when I haven't even logged into the platform for weeks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Mark Dudley

Great tool for creating audiences for Google Ads

Used occasionally for free trial
Reviewed 2019-07-12
Review Source: Capterra

Very good. The sales team wasn't too pushy. The free trial was exactly what I expected. Incredibly easy to set up.

Pros
It's super simple to set up. Within minutes I was able to start creating audiences in my Google ads account direct from my CRM. We have a tag based CRM, so we are able create a Google audience from anyone that completes a desired task on our site.

Cons
It got a little more expensive than we thought. We have a large database of contacts so as we started creating the audiences we saw the costs rise.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Ed Wotring

Easy software with great support

Used weekly for 2+ years
Reviewed 2019-07-15
Review Source: Capterra

Pros
We used DriftRock's platform to synch contacts between Infusionsoft (CRM) and our ad audiences. It helped us to show the right message to the right person at the right time dynamically. This allowed us to avoid manual uploads that are a static point in time.

Cons
Sometimes the authentication with our CRM would disconnect, but the support team proactively let me know and helped work with the CRM's API team to resolve the issue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Driftrock pricing

Starting from
$135/month
Pricing options
Subscription
View Pricing Plans

Starting from $135/month.

The pricing is flexible and depends on the features you want to include in your package.

Driftrock features

A/B Testing (208 other apps)
API (558 other apps)
Activity Dashboard (366 other apps)
Automatic Notifications (214 other apps)
Campaign Analysis (305 other apps)
Campaign Management (364 other apps)
Campaign Segmentation (207 other apps)
Content Management (276 other apps)
Customizable Branding (284 other apps)
Customizable Templates (292 other apps)
Data Import/Export (263 other apps)
Drag & Drop Interface (259 other apps)
Email Marketing Management (204 other apps)
Engagement Analytics (268 other apps)
Monitoring (254 other apps)
Multi-Channel Marketing (248 other apps)
Real Time Analytics (249 other apps)
Reporting & Statistics (359 other apps)
Social Media Integration (320 other apps)
Third Party Integration (357 other apps)

Additional information for Driftrock

Key features of Driftrock

  • Ultra fast ad creation
  • Audience targeting and ad creative templates
  • Dynamic Custom Audiences
  • Real world data triggers (weather, TV schedules)
  • Split test ad creative and targeting
  • Optimization rules for campaign management
  • Ad creative analysis reports with image recognition
  • Custom Audiences reporting
  • Ad targeting reports
  • Multi-product Facebook ads
  • Facebook CRM automation
  • Conversion tracking
  • Ad scheduling
View All Features

Benefits

Automatically sync your Facebook, Google and LinkedIn leads to your CRM
Connect, automate and track leads from all your marketing sources under one roof.
Reduce your cost per lead by activating new, high performing channels.
Nurture leads with multi-channel campaigns on Facebook & Google to increase conversion rates.
Increase revenue per customer by delivering aftersales messaging.