Instapage Pricing Plan & Cost Guide

Instapage

Turn advertising clicks into more conversions.

4.5/5 (307 reviews)

Instapage Pricing

Starting from: $99.00/month

Pricing model: Subscription

Free Trial: Available

Try Instapage free for 14 days!

All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.

Core package includes:

• Drop-in pixel tracking (Google Analytics, etc...)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms

Competitors Pricing

Agility CMS

Starting from: 900.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

iContact

Pricing model: Free, Subscription

Nexternal

Starting from: 300.00/month
Pricing model: Subscription
Free Trial: Available

GreenRope

Starting from: 129.00/month
Pricing model: Subscription
Free Trial: Available

ActiveCampaign

Starting from: 9.00/month
Pricing model: Subscription
Free Trial: Available

Instapage Pricing Reviews

Pros

  • The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.John R.Read the full review
  • Awesome job, and I can see many Romanians in the Customer Service Department, I am Romanian as well, and all I can say , Good Job Guys. And thank you for an awesome product such as Instapage.Claudiu E.Read the full review
  • Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.Verified ReviewerRead the full review

Cons

  • I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.Carmen C.Read the full review
  • InstaPage got too greedy and may be conducting bad business practice.Gustavo M.Read the full review
  • After awhile Instagram gets boring it needs something to bring some light to it.Fasiyyah S.Read the full review
93%
recommended this to a friend or a colleague

25 reviewers had the following to say about Instapage's pricing:

Idael D.

Super easy to use

Used daily for less than 6 months
Reviewed 2017-06-13
Review Source: Capterra

Landing page design and leads

Pros
The templates are world class. Ready to use and nicely designed. Conversion focused and really effective

Cons
The entry price is a little bit hight I think that maybe could be a little bit cheaper for the entry level

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Anonymous

Great for non technical founders to pitch in

Used weekly for less than 6 months
Reviewed 2018-12-10
Review Source: Capterra

Great experience

Pros
Very easy to use with rich features. Also great integrations with other platforms like email marketing etc

Cons
Expensive when there are competitors with same features but are cheaper than instapage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Katie P.

Great software but price increase was enough to make me leave

Used daily for 1-2 years
Reviewed 2019-05-24
Review Source: Capterra

Disappointing as a long term customer to be forced to leave and move all of my pages to another better value (and it turns out better quality as well as cheaper) software provider.

Pros
Ease of use Professional quality look for finished pages Flexibility in design

Cons
Lack of some basic shapes and designs in page builder Added functionality was probably good for some people, but I didn't need it, yet was forced to increase my subscription - it pretty much doubled. I should've been able to stay on the plan I originally signed up with and had been with for 2 years already. All other software services maintain the contract you signed up with even though they might adjust their future payment plans and update the software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

Minimize review

Sai Vivek R.

Product is good but its a lot expensive

Used daily for 6-12 months
Reviewed 2021-02-20
Review Source: Capterra

Pros
Speed - page speed is good compared to peers Ease of use Setup

Cons
Price - its a lot expensive for the features

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

Minimize review

Anonymous

Making building simples

Used weekly for 6-12 months
Reviewed 2018-11-15
Review Source: GetApp

Pros
Instapage really makes me job simpler and allows me to build pages quickly and effectively. I love the predesigned pages.

Cons
I think that Instapage is a bit expensive and there are similar, cheaper tools out there on the marketplace that are better for companies with less capital.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

Minimize review

Melanie E.

Expensive, But Better Than Any Other Landing Page Creator

Used monthly for 2+ years
Reviewed 2019-02-04
Review Source: Capterra

Lead pages are an essential part of effective lead generation campaigns, and the fact that the analytics available are not only easy to understand - and to explian to clients - makes my life a lot easier - and my marketing campaigns far more efficient.

Pros
I make a great deal of use of landing pages as a part of various lead generation campaigns and while I have tried others - and have created lead pages from scratch in WordPress and MailChimp nothing beats Instapage The design options are so diverse, the UI so very well laid out and the customer service so good that things just go right every time, which is exactly what I'm looking for.

Cons
The price. It's expensive. But, it's worth the investment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Brad M.

Easy to use, easy to integrate, mobile view needs work

Used weekly for 1-2 years
Reviewed 2018-04-05
Review Source: Capterra

Pros
Lots of great looking templates Easy to design a page in less time so it looks great on a desktop PC Was great value for the monthly price

Cons
Price has increased, for a small company the price may not justify the needed features Mobile editing is tedious and time-consuming

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Anonymous

A great tool for quickly building landing pages

Used monthly for less than 6 months
Reviewed 2018-05-14
Review Source: Capterra

Pros
When I need to create a landing page, I need it to be fully optimized for high conversions, and I don't want it to take too long. This tool is great for quickly putting together a really professional branded landing page, exactly with the call to action you need it for.

Cons
It is very pricy and price point is not ideal for a small marketing business that only needs to build landing pages a month. Landing pages are easy to build in other, cheaper platforms, so you should shop around a bit before "landing" on this product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Minimize review

Alma B.

Fast and insightful landing page and CRO solution

Used monthly for less than 6 months
Reviewed 2019-12-05
Review Source: Capterra

Great way to quickly build, adjust and launch campaigns with dedicated landing pages.

Pros
Love how easy it is to create sections, modify landing pages, measure results and test new ideas on a regular basis.

Cons
The price for onboarding is really quite steep and without having a large marketing budget the solution is not always affordable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Melvin R.

Easy? You got it

Used monthly for 6-12 months
Reviewed 2020-04-26
Review Source: Capterra

Support is great and the software is really fun and easy to use.

Pros
The best feature is how easy it is to create a landing page, if you have a little experience with websites, using this will be easy. You can set quick forms, drag and drop elements, customize pretty much everything. Performance is great too

Cons
If you are a small business, the pricing can be overwhelming, you'll have to use it a lot to get the value back. For marketing agency the pricing will be just fine.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Abel B.

A great marketing tool for landing pages and more.

Used occasionally for less than 6 months
Reviewed 2019-10-04
Review Source: Capterra

Smooth experience, I had to let my subscription go at some point to pursue cheaper alternatives since I used WordPress.

Pros
Before Instapage became a full blown Advertising Conversion Cloud, they used to be just a landing page builder tool and I liked how easy it was to work with the software. The UI is so fluid in such a way that the drag and drop builder makes making beautiful, high converting landing pages ridiculously easier. I also like the very fast and friendly support, effective tool altogether.

Cons
It may not necessarily be for new or small businesses as its a bit pricey. The limits on visitors to your landing page too is kind of a bummer especially in ages like this when things could go viral.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

Minimize review

Anonymous

Best Solution for Landing Pages

Used daily for 1-2 years
Reviewed 2019-07-25
Review Source: Capterra

Pros
It's hard to pick one thing that I like most about Instapage, because there are just so many great features. They have fantastic integrations with so many other platforms. One of the main selling points was that they included integrations with the specific tools we use. Some of Instapage's competitors could only offer integration solutions like WebHooks or Zapier (as opposed to DIRECT connections).

Cons
The price is fairly steep, especially when you get an Enterprise level plan. That said, I believe it well worth the price. Compared to Unbounce, and LeadPages, Instapage is a bit more expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Shay H.

Great software but the price is too high

Used weekly for 1-2 years
Reviewed 2020-11-01
Review Source: Capterra

Great software that is probably the best in terms of features, ease of use and looks but for half the price you can get a product very close to it, and for me it was a deal-breaker and also for many of my clients.

Pros
Easy integration Great editor A lot of templates Good support

Cons
Too expensive and prices go up every year The Mobile version is ok but not perfect for mobile phones

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

Minimize review

Anonymous

Ease of use

Used weekly for free trial
Reviewed 2019-03-05
Review Source: Capterra

I'd continue to use

Pros
This software is very easy to use, and there are alot of options when it comes to customization. It's cheaper than other options.

Cons
The support team isn't the best but they aren't the worst either...if that makes any sense. Also when alot of changes are made they lag.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Daniel T.

Easiest landing page builder

Used weekly for 2+ years
Reviewed 2019-07-31
Review Source: Capterra

Pros
Instapage is probably the easiest landing page builder that i have used. I have probably used and tried 4 landing page builder in WordPress and another 3 standalone SAAS landing page builder and this is the easiest to use. It has a drag and drop system and quite a number of integrations.

Cons
Instapage is very pricy now in my opinion (used to be cheaper) and recently there are not many updates to the builder.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

Minimize review

Jose A.

Instapage is an amazing software with many tools for your business.

Used daily for less than 6 months
Reviewed 2017-06-06
Review Source: Capterra

I increase my leads.

Pros
I like the templates because simplify and save time. Also, I like the easy way to customize the landing page.

Cons
I would like have an payment gateway. The price is expensive and I believe that would be less. I would like this software in spanish.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Sam H.

Awesome so far except a little expensive

Used daily for 6-12 months
Reviewed 2017-02-03
Review Source: Capterra

Easy to use but it is quite pricey. I like the platform where i can host many domains but i dont really use most of the features for PRO version so it may seem a little pricey.

Pros
User friendly

Cons
Pricing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Kieran B.

One of the best landing page software available at affordable rates

Used daily for less than 6 months
Reviewed 2017-07-21
Review Source: Capterra

- More customers - Affordable Marketing - Peace of mind

Pros
- affordable - A/B testing - Amazing user interface - Great Support - Tutorials - Customisable and easy to use interface - Options

Cons
- Could do with some more font types/ customisation in terms of text - integrate more people with out it costing more - but this is extremely minor

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Anonymous

Easy to Use, Great Analytics Tools

Used weekly for 6-12 months
Reviewed 2018-11-30
Review Source: Capterra

Pros
Easy to create a landing page for both mobile and web without being an expert. The landing page interface in general was extremely flexible to allow us to easily create what we needed. Built a page with a few people and the collaborative environment was great to be able to work offline together. Particularly enjoyed using a lot of the analytics for A/B testing and heat maps to help optimize our site design.

Cons
A bit pricey compared to other solutions. If you don't need any of the premium features such as a/b testing or collaboration, other solutions are cheaper.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

Minimize review

Christina D.

We just recently started using the software

Used monthly for less than 6 months
Reviewed 2019-04-02
Review Source: Capterra

Decent product for a good price

Pros
It us very easy to learn and landing pages can be setup in a matter of just minutes

Cons
There has been recent outages that lasted for quite some time which means our landing pages were down..

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Sean F.

One Of The Best Landing Page Builders Around

Used weekly for 6-12 months
Reviewed 2018-06-26
Review Source: GetApp

Pros
Instapage brings to the table value for money, great functionality as well as good integrations with most popular apps. Very low technical knowledge needed.

Cons
Its simplicity brings with it quite a bit of limitation, you can't make highly customizable landing pages and some integrations with popular apps are a little lacking.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Hugo Daniel O.

Hugo Daniel Review

Reviewed 2016-06-02
Review Source: GetApp

I really like the product. It's easy to use, and powerfull. I had a few problems with the tutorial, it didn't really help me. I wish i could creat my A/B test, but not lose the analytics of the deleted variations. I wish I could name each variation like(Blue button/Orange Button) and those statistics where saved, even whe I changed the test.

Pros
Easy to use and powerfull.

Cons
It's a bit expensive in Brazil, because the Real lost value facing the Dollar in the last 5 years.

Rating breakdown

Minimize review

Don S.

Easy to use landing page builder for running ad campaigns

Used occasionally for less than 6 months
Reviewed 2018-08-06
Review Source: Capterra

Pros
Instapage had one of the easier interfaces of all of the landing page builders that I tried out. The drag and drop builder wasn't rigid like another platform that I had tried out. I also liked some of the industry specific templates that they had.

Cons
Though most of the landing page builders increased their pricing, I ultimately stopped using it because of the drastic price increase.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

Minimize review

Dr. Vyasa P.

Super easy to use

Used weekly for less than 6 months
Reviewed 2017-12-07
Review Source: Capterra

Pros
Love how easy it is to use. It's also super customizable and great when running fb ads. Good competitor with leadpages.

Cons
Right now, I'm not as comfortable with the pricing. Maybe two solid pricing plans would be cool. But that's super debatable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Jahana U.

Used Instapage for several high profile clients

Used monthly for 6-12 months
Reviewed 2018-06-19
Review Source: Capterra

Pros
I easily set up a contest for a high profile client. It looked great and was really easy to set up. I would definitely use it again.

Cons
Every part of the experience was great. The only negative is that the pricing is higher than other landing page providers, but the experience matches the price.

Rating breakdown

Value for money
Ease of use
Features

Minimize review