The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.
Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great. Good value for the money.
Super friendly and easy to navigate. You don't have to be a digital master to know how to use it.
The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.
The only thing we could criticize is that we get too much e-mails. It would suffice to receive a maximum of 1-2 per month.
Limited publisher access can make things difficult with multiple business units etc.