I am a marketing consultant that primarily services B2B clients in the mid-market space. Many of my clients require email marketing as a part of their marketing strategy' from campaign planning, to creation, to tracking and reporting. For over 5 years I have recommended and used Pinpointe's robust email marketing software solution due to its advanced features and easy-to-use platform. Pinpointe has made it easy for both me and my clients to effectively manage all aspects of email marketing.
Overall, Pinpointe is very easy to use. One of the things I really love about the platform is it's built-in email designer. You can either use one of Pinpointe's mobile responsive email templates (they have over 1000) or easily create your own. I often edit directly in their WYSIWYG (what you see is what you get) editor and then check my email design with their preview tool ' which shows you how your email will look in 50+ email clients. The nice thing is that if your email doesn't view properly in an email client, Pinpointe provides you with recommendations to fix it.
Pinpointe's customer service is also TOP NOTCH!!! Pinpointe is one of the most responsive ESP's and their team is always VERY HELPFUL and professional.
I have also been very impressed with Pinpointe's features, which are updated as technology evolves. Advanced automation, A/b (and beyond) testing, SPAM score checker, lead capture forms, and superior reporting and tracking are just a few (but I could go on and on).
Pinpointe does have a few cons. I am a bit frustrated with one aspect of their design editor. I often times use custom colors in an email design that match my clients' brand. Unfortunately Pinpointe's design editor doesn't store recently used colors, so I have to continually put the hex codes in.
Pinpointe also updates their features and functionality a lot. This is a good thing, but I wish they did a better job of letting me know.
Overall, Pinpointe not only provides me (and my clients) with all the email marketing tools I need to easily create, send and evaluate email marketing campaigns, but they're also very reliable and have never failed me in five years plus I have used them. Campaigns go out when they are scheduled and I can always count on accurate reporting stats.
Ease of use