SnapApp Pricing, Features, Reviews & Comparison of Alternatives

SnapApp

Interactive content creation & marketing

3.69/5 (13 reviews)

SnapApp overview

What is SnapApp?

SnapApp is an interactive content creation and marketing platform, designed to assist in the production, deployment, management, and performance analysis of interactive content across a range of distribution channels.

SnapApp’s drag-and-drop design and creation tool and multiple customizable templates enable users to create multiple types of interactive marketing content without the need for external software or coding experience. The included design tools and animations allow for the creation of multiple different content types and formats, including assessments & personality tests, calculators, knowledge tests & quizzes, polls & surveys, interactive white papers, interactive infographics, contests & sweepstakes, galleries, interactive videos, and more. Designs can be A/B tested, enabling users to select the best-performing content to be utilized.

With SnapApp, users can schedule content to be distributed through multiple channels, including distribution email, websites, mobile, social media, and more. SnapApp’s dashboards and drill-down analytics allow users to view the performance of all of their content divided by channel, enabling users to optimize their content output both overall and on a per-channel basis.

Through SnapApp’s integrations, all responses on interactive content are automatically entered into users’ marketing automation and CRM platforms, including HubSpot, Oracle Eloqua, Salesforce CRM and Marketing Cloud, Marketo, and more.
www.snapapp.com

Pricing

Starting from
$1650/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English
SnapApp screenshot: SnapApp offers users drill-down analytics, with performance by content type, by channel, and by referral sourceSnapApp Spring 2015 Release PreviewSnapApp screenshot: Various different animation types are include in SnapAppSnapApp screenshot: SnapApp allows users to create interactive videosSnapApp screenshot: The design tools and drag-and-drop interface of SnapApp enable users of all experience levels to create interactive contentSnapApp screenshot: SnapApp integrates with multiple CRM and marketing automation platforms for lead generationSnapApp screenshot: Users can create multi-page content with a choice of page transitions in SnapAppSnapApp screenshot: SnapApp includes templates for multiple content types, including quizzes, polls, and surveys

SnapApp reviews

Value for money
Features
Ease of use
Customer support
  3.2
  3.4
  3.5
  4.4
Casandra Ciopryna

Interactive Content King!

Used weekly for less than 6 months
Reviewed 2018-09-21
Review Source: Capterra

SnapApp is definitely a game-changer for your content. Interactive is the way of the future. If you don't use this product, you will fall behind quickly.

Pros
I like that SnapApp has great customer service to help us along our content journey of creating interactive content. They not only help with the technical aspects, but try to get us to think about what we are trying to accomplish with each piece we create.

Cons
For me, the software is not as intuitive as I wish it could be. Some things take a bit of effort to build - but I also don't have any background using a product like this. There is a bit of a learning curve.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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kevin dieny

Pioneers in Interactive Content

Used monthly for 6-12 months
Reviewed 2019-12-10
Review Source: Capterra

The SnapApp tool is constantly updated and improving. All the tools in the interactive content space are improving monthly... so chances are if there's anything about the platform that could improve they will improve it. Their teams were very responsive to questions from us and let us know a lot is in their development processes. We saw our concerns answered several times in updates.

Pros
Enables interactive content that integrated with Marketo and allowed UTM and trackability across the interactions. Very versatile tool with a lot packed into it. SnapApp allowed our team to switch from forms, multiple forms, and questionnaires and slip into the content engagement that gave us many of the same answers we needed. You wouldn't recognize it was a form. We also liked the ability to gate content pages so that users could get a 'taste' without consuming all of the content. A lot could be tested here and explored in this tool.

Cons
You can't really hand this to the content teams and expect them to build robust and responsive content with it. The learning curve for this platform is steep at first. If you've had photoshop or design experience there are times you will wish for shortcuts and other features to roll out immediately. Our teams loved the tool but required some dedication to learning the platform for it to sing. The interface is fairly simple but we had some higher requirements for what we wanted to pull off and while it was possible... it was often frustrating to deploy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Interactive tool

Used monthly for 1-2 years
Reviewed 2020-06-18
Review Source: Capterra

Pros
I think that SnapApp is a good interactive tool. I know they recently were acquired and am excited to see what will come from that. One great positive we found is when using the quiz feature, we are able to help our sales teams prospect by the questions individuals answer. We sync it to SFDC and provide insight into the questions we ask for our sellers to understand the needs and pain points we are trying to uncover.

Cons
There are some limitations to the tool. When it comes to branding, it's either super basic drag and drop that does not allow for much customization or you have to template out your own brand design. One thing we found was some features had glitches such as trying to add buttons to our customized branded quizzes. I have also found depending on your industry, some individuals may not interact as highly with some of the content - just something to keep in mind!

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Lauren Richard

SnapApp is great for quizzes, but not much else.

Used weekly for less than 6 months
Reviewed 2018-05-08
Review Source: Capterra

Not much. We've made a few assets, but haven't had significant, quality leads from them. Not only that, we are stuck in a contract with them for a year.

Pros
I think their quiz features are very well done. You can have questions that depending on the answer, map to specific questions. You can also have leads imported into HubSpot based on their series of answers which can be very helpful for running multiple nurture campaigns. SnapApp recently added premade quizzes and are re-vamping their PDF uploader which is nice. Their customer service has been pretty good as well.

Cons
My company was intending to use SnapApp for product interactive mapping and making interactive assets, but it turns out that's not the case. A lot of the features they sold us on, were used in examples on their website, but weren't really a part of the SnapApp tool. These features were custom coding SnapApp clients did on their own. My marketing team doesn't have skill or time for that. Which leads to my next point: SnapApp is great if you have lots of premade content that can be uploaded, but if you don't, asset creation time doubles. My marketing team is small and we just simply don't have the time to create assets + recreate them in SnapApp. You can upload PDFs into SnapApp, but sometimes it breaks apart content and you have to do a lot of reformatting (for desktop AND mobile). But like I said earlier, SnapApp is revamping the uploadable PDFs, so hopefully that will be fixed. Finally, the product isn't super user-friendly (unless you pick a premade quiz template). Everything needs a lot of formatting and THERE IS NO BACK BUTTON!! I don't know who thought that leaving out a back button would be a good idea, but it's definitely not. It's annoying to be trying different design ideas and wasting immense amounts of time redoing pieces when a back or undo button would've quickly solved the problem. I have brought this up to SnapApp and they acknowledged it and commented that they get that a lot. To my knowledge, there's no plan to change that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Anonymous

Create unique content for your audience

Used weekly for 6-12 months
Reviewed 2020-06-18
Review Source: Capterra

Pros
SnapApp is incredibly easy to use and creates wonderful and unique content. It provides a much more interactive and creative way to present marketing content to your audience than a blog or microsite.

Cons
I've experienced a few tiny issues with alignment and in-app designing. Most all issues are easily fixable however.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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SnapApp pricing

Starting from
$1650/month
Pricing options
Subscription
View Pricing Plans

All plans are billed annually.

Starter - $1650/month, 2 users, 10 pieces of content.
Basic - $2400/month, 5 users, 24 pieces of content.
Professional - $3600/month, 10 users, unlimited content.
Enterprise - custom pricing available on request, unlimited content.

Users can also add on interactive video, also billed annually:
5 videos - $550/month
15 videos - $950/month
Unlimited videos - $1250/month

SnapApp features

A/B Testing
Activity Dashboard
Campaign Management
Content Management
Customizable Templates
Drag & Drop Interface
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Third Party Integration

API (560 other apps)
Automatic Notifications (214 other apps)
Campaign Analysis (306 other apps)
Campaign Segmentation (208 other apps)
Customizable Branding (285 other apps)
Data Import/Export (266 other apps)
Email Marketing Management (206 other apps)
Monitoring (255 other apps)
Reporting & Statistics (363 other apps)
Social Media Integration (322 other apps)

Videos and tutorials

Additional information for SnapApp

Key features of SnapApp

  • Dashboards
  • Marketing automation integration
  • Drill-down analytics
  • Assessments & personality tests
  • Design tools and animations
  • Search Engine Optimization (SEO)
  • Interactive infographics
  • Contests and sweepstakes
  • Content scheduling
  • Interactive video
  • Age gate
  • 3rd party analytics integrations
  • Customizable templates
  • Real-time analytics
  • Workflow management
  • Interactive content creation
  • Drag-and-drop creation
  • Multiple content types
  • A/B testing
  • Multi-channel distribution
View All Features

Benefits

SnapApp includes templates and tools to create multiple interactive content types, including assessments & personality tests, knowledge tests & quizzes, polls & surveys, infographics, contests & sweepstakes, interactive video, and more.

CRM and marketing automation integrations enable the automatic entry of responses into client profiles, and the creation of segmented and targeted marketing communication lists.

Drag-and-drop design interface allows users to create and publish content without needing additional development resources.

Multi-channel distribution through email, websites, mobile, social media, blogs, and landing pages.

Drill-down analytics reveal which content is working best on each channel, allowing users to optimize their content output.