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Content Marketing Software with Engagement Tracking

Last updated: February 2025

Why is engagement tracking important for content marketing software users?

Based on GetApp's analysis of 181 verified reviews collected between July, 2021 and August, 2024

Engagement tracking provides valuable insights into audience interactions, helping businesses refine their content strategies, measure campaign success, and respond promptly to customer feedback, ultimately enhancing overall marketing effectiveness. Of the 181 reviewers who rated engagement tracking, 88% rated this feature as important or highly important.

Key features of content marketing software based on insights from 4194 verified reviews

  • Content Management: Users value the ability to organize, edit, and publish diverse content types, track performance, and integrate with other tools to enhance productivity. 95% of reviewers rated this feature as important or highly important.
  • SEO Management: Reviewers highlight the importance of keyword optimization, competitor analysis, and content improvement tools for boosting search engine rankings and driving traffic. 90% of reviewers rated this feature as important or highly important.
  • Customizable Templates: Users appreciate pre-built and customizable templates for creating tailored content quickly, enhancing efficiency and consistency in branding efforts. 88% of reviewers rated this feature as important or highly important.
  • Social Media Integration: Reviewers emphasize the convenience of managing multiple social media platforms from one place, scheduling posts, and analyzing engagement metrics. 87% of reviewers rated this feature as important or highly important.
  • Customizable Branding: Users enjoy the flexibility to apply brand-specific elements like logos and colors, ensuring a consistent and professional brand presence across all content. 86% of reviewers rated this feature as important or highly important.
  • Reporting & Statistics: Reviewers highlight the detailed analytics and reporting features that provide insights into content performance, helping inform data-driven decisions. 83% of reviewers rated this feature as important or highly important.
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175 software options

PostMonster logo
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Push Button. Post Ads.

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With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

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DropTrack logo

Solution for organizing and promoting music content

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DropTrack is a cloud-based solution, which helps record labels, independent artists, & producers handle processes related to the organization & promotion of music content. The platform is a white-label solution, which enables users to send digital promotions with personalized logos & themes.

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Mailchimp logo

Email and advertising marketing automation platform

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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

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Wix logo

Website builder & business management platform

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Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

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monday.com logo
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Project Management Made Easy

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monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and everyday work.

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Zoho Social logo

Social media marketing for growing businesses

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

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Semrush logo
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SaaS solution for online content marketing

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Semrush is a leading online visibility management software-as-a-service platform.

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Wrike logo
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Manage your projects from start to finish with Wrike

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Wrike helps scale workflow processes for maximum efficiency, empowering teams, manage projects, drive initiatives, and achieve goals.

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Omnisend logo
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Marketing automation for smart ecommerce marketers

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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

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BigMarker logo

The platform for modern webinars, virtual, and hybrid events

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BigMarker combines powerful video software with robust marketing features to create the world's first end-to-end webinar solution and most customizable virtual and hybrid event platform built with marketers in mind. Utilize over 200 features to easily create webinars that stand out from the crowd.

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Visme logo

The all-in-one online presentation, infographic tool

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Visme transforms the way you create & share engaging Presentations, Infographics and other visual formats. It's the only content creation tool you'll ever need to tell and present your stories and translate boring data. Work individually or as a team to collaborate. Publish online, share or embed.

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Loomly logo
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Your Easy-To-Use Social Media Management Platform

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Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

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Levitate logo

Relationship marketing as authentic as you are.

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Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

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Sprout Social logo

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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Simplified logo

Create, collaborate, and scale all your content creation in

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Simplified helps you design everything, scale your brand, and collaborate with your team like never before. Create stunning designs, videos, and write copy using our ai copywriter tool. Then, get started with our free forever plan.

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Yotpo logo

Yotpo, the leading eCommerce marketing platform.

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Yotpo, the leading eCommerce marketing platform, helps thousands of brands accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting customer experiences.

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NiceJob logo

Reputation marketing with reviews, social & SEO tools

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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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Outgrow logo

Lead generation with interactive calculators & quizzes

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Outgrow is a cloud-based marketing solution which allows users to create calculators, recommendations, and quizzes to generate, qualify, and engage leads.

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Instapage logo

Create landing pages without limits.

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Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

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Flipsnack logo

Create magazines, catalogs, brochures and other publications

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Flipsnack is an online, browser-based publishing tool used by people all around the world to create and publish digital catalogs, magazines, brochures, portfolios, reports, photo albums, newspapers, and many other types of publications

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Influitive logo

Customer-Powered Growth

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The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

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Marq logo
Category Leaders

Easy-to-use design & brand templating platform.

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A design & brand templating platform empowering non-designers to create beautiful marketing materials without going off brand.

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