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Top Rated Content Marketing Software with Performance Metrics in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Performance metrics in content marketing software allow businesses to track and analyze the effectiveness of their campaigns. This helps in understanding audience engagement, optimizing strategies, measuring growth, and comparing performance against competitors. Our reviewers in content marketing software rated this feature as important.

3 Best Content Marketing Software with Performance Metrics

  • Semrush - Highest rated for performance metrics
  • Zoho Social
  • Hootsuite

See other top Content Marketing products with performance metrics

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the content marketing software category. They also needed to have sufficient reviews about performance metrics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for performance metrics based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Semrush logo

Semrush

4.6
(2.3K)
visit website

User insights about the performance metrics feature

Reviewers appreciate Semrush's performance metrics for their comprehensive and detailed insights into marketing metrics, including website data, PPC traffic, organic traffic, and social media engagement. They find it easy to track user engagement, behavior, and the performance of posts. Users value the ability to analyze both their own and competitors' performance data, which helps in optimizing SEO and improving campaign outcomes. Some users mention that while the metrics are generally accurate, there are occasional doubts about specific data points.
“One thing I love when using SEMrush is the PPC reporting tools that allows me to track the performance of my PPC campaigns such as CTR, CPC, and conversion rates. Therefore, its performance metrics helps me identify the areas I can improve and maximize my campaign outcomes.”
WG

Wanja G.

Content Strategist

“You can monitor how all your marketing metrics are performing -- whether that be website data, PPC traffic, organic traffic, social media engagement -- even competitors' performance data is available. ”
JH

Joscelyne H.

Owner

Content Marketing key features coverage

Semrush offers 6 out of the 6 key features for Content Marketing software identified by reviewers:

Content Management4.4
SEO Management4.6
Customizable Templates4.2
Social Media Integration4.4
Customizable Branding4.7
Reporting & Statistics4.4

Pros and cons based on 2,314 verified reviews

70% of users rated Semrush 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,314 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

Cons:

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details

Pricing

Starting price:$139.95 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Zoho Social logo
4.7
(3.3K)
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User insights about the performance metrics feature

Reviewers indicate that Zoho Social's performance metrics are valuable for measuring and analyzing social media effectiveness. They highlight the ability to track follower growth, engagement rates, and content performance across various platforms like Twitter, Instagram, LinkedIn, and Facebook. Users appreciate the clear insights provided, which help in strategizing and optimizing social media content. They find the metrics easy to understand and helpful for improving outreach and engagement. However, some users feel that the accuracy of the metrics could be improved.
“What I like about "Performance Metrics" in Zoho Social is that it provides clear insights into engagement, reach, and more, helping me optimize my social media content strategy.”
Verified reviewer profile picture

Gouthami K.

Marketing executive

“The performance metrics helps you analyze how your posts/content engagement has faired across different social media channels like Twitter, Instagram, LinkedIn, Facebook.”
SG

Swapnil G.

Head Business Development

Content Marketing key features coverage

Zoho Social offers 5 out of the 6 key features for Content Marketing software identified by reviewers:

Content Management4.6
SEO Management
Customizable Templates4.6
Social Media Integration4.7
Customizable Branding4.8
Reporting & Statistics4.4

Pros and cons based on 3,382 verified reviews

72% of users rated Zoho Social 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,382 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Cons:

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details

Pricing

Starting price:$15 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Hootsuite logo
4.4
(3.7K)
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User insights about the performance metrics feature

Reviewers find Hootsuite's performance metrics helpful for evaluating social media content and making informed decisions. They appreciate the clear and concise visualization of data, which aids in understanding engagement, growth, and conversion rates. Users value the ability to identify which posts perform well and adjust their strategies accordingly. While many find the metrics easy to use and beneficial for business analysis, some users believe there is room for improvement in the depth and detail of the metrics provided.
“Performance Metrics with Hootsuite have been super useful as well! You are able to identify which posts are performing well and which ones are not in order to manage how to proceed with more content!”
SR

Shari R.

CEO, Marketing and PR Executive

“Performance metrics is done very well in the way on how it is analysed and visualised. Its very clear and concise. ”
Verified reviewer profile picture

Nizar K.

Director

Content Marketing key features coverage

Hootsuite offers 5 out of the 6 key features for Content Marketing software identified by reviewers:

Content Management4.5
SEO Management
Customizable Templates4.0
Social Media Integration4.6
Customizable Branding4.2
Reporting & Statistics4.4

Pros and cons based on 3,792 verified reviews

52% of users rated Hootsuite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,792 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Cons:

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details

Pricing

Starting price:$399 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Content Marketing Software with Performance Metrics in 2026

Adobe GenStudio for Performance Marketing logo

Adobe GenStudio for Performance Marketing

(0)

Generate high-performing on-brand campaign content.

visit website
Adobe GenStudio for Performance Marketing is a generative AI-first solution that helps marketers scale content creation, drive engagement, and optimize campaigns. With advanced AI, brand guardrails, and integrations like Adobe Workfront, teams can quickly create personalized, on-brand content.

Read more about Adobe GenStudio for Performance Marketing

Users also considered
PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
Dot.vu logo

Dot.vu

The Leading Platform for Interactive Content

visit website
Dot.vu is an Interactive Content Platform that allows brands to succeed better online and create Interactive Experiences that engage, entertain, and educate their audiences.

Read more about Dot.vu

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

learn more
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Read more about Mailchimp

Users also considered
Wix logo

Website builder & business management platform

learn more
Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

Read more about Wix

Users also considered
monday.com logo

Project management software

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Easily create and manage your marketing content with monday.com Work OS, the customizable platform for all your content marketing needs. Streamline tasks with no-code automations, assign responsibilities, collaborate in real-time, collect data, and track progress.

Read more about monday.com

Users also considered
Zoho Social logo
Category Leaders

Social media marketing for growing businesses

learn more
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

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Semrush Content Platform helps marketing professionals create stellar content to achieve their marketing goals. Starting from content audit and research, to the distribution strategy and performance measurement, this solution provides relevant data that supports content marketers effective decisions

Read more about Semrush

Users also considered
Airtable logo

AI platform for enterprise app building workflows

learn more
Airtable is an AI-native platform for building enterprise-grade applications without code. The platform enables teams to create custom business workflows with embedded AI agents. Airtable combines relational databases, automation capabilities, and customizable interfaces to help organizations streamline operations across departments including marketing, product development, and finance.

Read more about Airtable

Users also considered
Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Wrike logo

AI powered workflow management platform

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Wrike is a content marketing platform trusted by more than 20,000 companies worldwide. Features include customizable request forms, proofing tools, automated reports, and ready-built campaign templates. Create the best marketing campaigns with Wrike’s easy-to-configure software.

Read more about Wrike

Users also considered
Buffer logo
Category Leaders

Social media management platform

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Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Read more about Buffer

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Adobe Workfront logo

Online enterprise work management software

learn more
Plan, execute, and deliver great work with a single source of project truth across the enterprise. Adobe Workfront helps you prioritize work, quickly identify bottlenecks, automate processes, and deliver the right outcomes. It serves leaders and team in organizations of all sizes in all industries.

Read more about Adobe Workfront

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Level up your content marketing
Grow your business organically by outranking and outshining your competitors with better content marketing and SEO. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
ContentStudio logo

Content marketing & social media management tool

learn more
ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content.

Read more about ContentStudio

Users also considered
Conte.ai logo

Proprietary Content Creation System

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Conte.ai is the ideal combination of devoted specialists and AI-powered technologies that comprise a unique creative content development system that assures the generation of high-quality content.

Read more about Conte.ai

Users also considered
Loomly logo
Category Leaders

Your Easy-To-Use Social Media Management Platform

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Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

Read more about Loomly

Users also considered
Frase logo

Better SEO Content, Faster.

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Frase helps you create better SEO content, faster.

Read more about Frase

Users also considered
Campaign Monitor by Marigold logo
Category Leaders

Cross-channel marketing made simple and stress-free

learn more
Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Sprout Social logo

Social Media Management Software for Business

learn more
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Read more about Sprout Social

Users also considered
Simplified logo
Category Leaders

Create, collaborate, and scale all your content creation in

learn more
Simplified helps you design everything, scale your brand, and collaborate with your team like never before. Create stunning designs, videos, and write copy using our ai copywriter tool. Then, get started with our free forever plan.

Read more about Simplified

Users also considered
Yotpo logo

Marketing platform for collecting and showcasing reviews

learn more
Easily collect and display your customer reviews, photos, and more on site to establish shopper trust and see an instant uplift in conversion.

Read more about Yotpo

Users also considered
NiceJob logo

Reputation marketing with reviews, social & SEO tools

learn more
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

Read more about NiceJob

Users also considered
Influitive logo

Customer-Powered Growth

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The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

Read more about Influitive

Users also considered

Key features for Content Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Content Management: Reviewers value the ability to create, organize, and edit diverse content types efficiently, leveraging automation and integrated tools for enhanced SEO and audience engagement. 95% of reviewers rated this feature as important or highly important.
  • SEO Management: Users highlight comprehensive keyword tracking, competitor analysis, and content optimization tools that improve search engine rankings and drive organic traffic. 90% of reviewers rated this feature as important or highly important.
  • Customizable Templates: Reviewers appreciate the flexibility to tailor templates to specific needs, enhancing branding and content creation effectiveness. 88% of reviewers rated this feature as important or highly important.
  • Social Media Integration: Users find convenience in managing multiple social media platforms from one dashboard, scheduling posts, and analyzing engagement. 88% of reviewers rated this feature as important or highly important.
  • Customizable Branding: Reviewers emphasize the importance of consistent brand identity, with tools allowing customization of logos, colors, and templates to maintain a professional presence. 88% of reviewers rated this feature as important or highly important.
  • Reporting & Statistics: Users value detailed analytics and performance reports that guide data-driven decisions, track engagement, and optimize marketing strategies. 84% of reviewers rated this feature as important or highly important.