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Top Rated Email Marketing Software with Template Management in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Template management simplifies the creation and customization of email campaigns, saving time and ensuring consistency. Users can store, edit, and reuse templates, allowing for professional and efficient communication without starting from scratch each time. Our reviewers in email marketing software rated this feature as important.

6 Best Email Marketing Software with Template Management

Product
User rating
Starting price
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month

See other top Email Marketing products with template management

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Email Marketing software category. They also needed to have sufficient reviews about template management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for template management, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.5

User insights about the template management feature

Users report that ActiveCampaign's template management is efficient and user-friendly. They appreciate the ability to save, duplicate, and customize templates, which simplifies email marketing. Reviewers highlight the integration with tools like Beepro for additional templates and the wide array of design options. They find the feature valuable for maintaining consistent branding and reducing design time.
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“This is super amazing, I have created bunch of templates, renamed ( so that I can find it directly with the name), I have found this effective and time saving. Before running your campaigns, make sure to create the template so that you can evaluate it before sending the real campaign to your audience. I love this feature of ActiveCampaign.”
Verified reviewer profile picture

Mehandi I.

Director of Research & Development

“Save all your templates and also integrate with tools like Beepro to add more templates to active campaign”
Verified reviewer profile picture

Aqeel K.

Marketing Manager

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
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Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Email Campaign Management4.8
Campaign Scheduling4.7

User insights about the template management feature

Reviewers indicate that MailerLite's template management is easy to use and saves time. They appreciate the drag-and-drop functionality and the ability to create and save custom templates. Users report that the templates are simple to personalize and helpful for maintaining consistent branding. However, some reviewers mention that the templates could be more visually appealing and that certain customization options are limited.
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“The nice thing about this platform is that you can design your newsletter in which ever way you want and then save it as a template. It will then be saved under the "My Template" section where you can edit, duplicate or delete it if you wish to do so.”
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JAZE P.

Systems Administrator

“I use those templates a lot in our workflows. It saved me lots of time. We have at least 5 emails/templates we use all the time in automations.”
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Marcos M.

Partner

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews
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Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,295)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the template management feature

Reviewers appreciate Mailchimp's template management for its ease of use and customization options. They highlight the drag-and-drop functionality and the variety of pre-designed templates available. Users report that the feature saves time and helps maintain consistent branding. However, some mention limitations in the free plan and the need for more modern design options. Overall, they find it helpful for creating professional email campaigns.
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“What I like about MailChimp template management is that with the simple drag-and-drop feature, one can quickly create pages, forms, emails, and more! There are a whole lot of templates & designs For any message. Another exciting thing is that no coding is needed to personalize each template, simply drag & drop your stuff into it that's all.”
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Daniel I.

Digital Strategist

“What I like about Template Management in MailChimp is that there are several themes and designs available for every message. Another interesting feature is that each design can be customized without any coding knowledge; all you have to do is drag and drop your content into the template.”
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Gracious A.

Social Media Expert

Starting price
13flat rate /
per month
Pros and Cons based on 17,564 verified reviews
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Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,393)
5(3,742)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the template management feature

Reviewers appreciate HubSpot Marketing Hub's template management capabilities for their ease of use and time-saving benefits. They find it intuitive and helpful for creating and customizing content quickly. Users report that the high-quality templates and customization options make it easy to capture leads and maintain brand consistency. They also highlight the feature's role in optimizing and personalizing email templates.
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“It helps me a lot to create email templates, because I can optimize and personalize and share”
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Laura R.

marketing

“Template management is awesome to have because it has such a time saving Affect and Outcome. Instead of re-creating the wheel you can use what has already been created to your advantage.”
AK

Alexander K.

Counsellor

Starting price
15per user /
per month
Pros and Cons based on 6,217 verified reviews
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(882)
5(2,442)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the template management feature

Users find Brevo's template management easy to use and time-saving. They appreciate the wide variety of pre-designed, mobile-responsive templates and the ability to customize and save templates for future use. Reviewers report that the feature is intuitive and helpful for maintaining consistent branding. However, some mention the need for more advanced design options and improvements in text customization.

See related user reviews

“Brevo offers a library of pre-designed, mobile responsive email templates which is used to quickly launch email campaigns.”
HV

Himanshu V.

Senior Software Developer

“I haven't dug into this feature in earnest yet, but I like that I can create/save custom templates.”
TT

Tim T.

Author

Starting price
9usage based /
per month
Pros and Cons based on 3,406 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Campaign Management4.7
Campaign Scheduling

User insights about the template management feature

Users find Systeme.io's template management easy to navigate and highly customizable. They appreciate the wide variety of templates available, especially for landing and sales pages. Reviewers highlight the drag-and-drop functionality and the ability to share funnels and blocks. They report that the templates save time and are easy to adapt to different branding needs, making course development and campaign management more efficient.

See related user reviews

“I really like how every single template looks unique, fancy and very attractive. It's easy to find the right template that fits my niche and style. Something worth mentioning is how easy it is to find everything from section to images to texts. Everything you need is in the left. Systeme made it very simple to make websites! And the way I select objects, it's very smooth and all necessary options shows up on the left side. ”
AM

Andreas M.

YourGoalYourSuccess

“Excellent templates are available for selection. This is especially for the landing pages and sales pages. More work can be done in the email templates. But with just a few graphics, it works just as fine. This product is overall so much value for money!”
MS

Michael S.

Chief Executive Officer

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details

Other Top Rated Email Marketing Software with Template Management in 2026

Mailchimp logo

Email and SMS marketing automation platform

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

HubSpot's software helps you attract new subscribers and grow your list over time

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
Squarespace logo

Cloud-based solution to build websites and online stores

Squarespace Email Campaigns make it easy to unify your brand voice—from your website homepage to your emails. Manage all of your email marketing in one centralized dashboard on any device. Refine your email strategy with real-time campaign and website analytics from one source.

Read more about Squarespace

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
GMass logo
Category Leaders

Google Chrome extension for sending & scheduling emails

GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Jobber logo

Tool that manages quotes, schedules, invoices and tasks

Jobber Campaigns help you easily create effective email marketing campaigns to boost your revenue from customers you already have.

Read more about Jobber

Users also considered
Nimble logo

Contact management & social relationship solution

Send targeted group messages to groups of contacts with detailed reporting on Opens & Clicks.

Read more about Nimble

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Hunter logo

Email finder and marketing management solution

Hunter is a cloud-based email marketing software designed to help businesses of all sizes send cold emails, insert images in emails, export domain search results, and more. The platform enables organizations to find emails on company websites, verify domains, and handle follow-ups.

Read more about Hunter

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
Success.ai logo

The AI-powered email marketing platform

Success.ai is an AI-enabled platform that helps businesses create and manage email campaigns, regardless of the number of sending accounts that need to be integrated.

Read more about Success.ai

Users also considered
eWay-CRM logo

Customer relationship management solution

eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage customers, contacts, sales, projects and marketing.

It contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

Read more about eWay-CRM

Users also considered
Odoo logo

All-in-one open-source business software

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Read more about Odoo

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered

Key features for Email Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Campaign Management: Reviewers highlight the ability to create, customize, and schedule email campaigns, utilize automation, and track performance for effective engagement. 95% of reviewers rated this feature as important or highly important.
  • Campaign Scheduling: Users value the flexibility to schedule emails in advance, ensuring optimal delivery times and efficient campaign management. 94% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers appreciate the organization and segmentation of contacts, facilitating targeted communication and improved customer interaction. 89% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users emphasize the ease of collecting and organizing potential customer information through customizable forms and landing pages. 89% of reviewers rated this feature as important or highly important.
  • Mobile Optimization: Reviewers highlight the importance of responsive email designs that ensure readability and engagement on various mobile devices. 89% of reviewers rated this feature as important or highly important.
  • CAN-SPAM Compliance: Users note the significance of built-in compliance features that help avoid spam filters and ensure legal adherence in email marketing. 84% of reviewers rated this feature as important or highly important.