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Lead Generation Software with Campaign Planning

Last updated: November 2024

Why is campaign planning important for lead generation software users?

Based on GetApp's analysis of 79 verified reviews collected between July, 2021 and August, 2024

Campaign planning enables the creation and management of targeted campaigns, tracks performance, and allows customization based on lead responses. It helps streamline scheduling, follow-ups, and ensures campaigns align with specific objectives. Of the 79 reviewers who rated campaign planning, 90% rated this feature as important or highly important.

Key features of lead generation software based on insights from 4487 verified reviews

  • Lead Capture: Users value capturing detailed lead information and integrating it with CRMs for efficient follow-up and segmentation. 94% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers highlight the ability to categorize, track, and automate tasks for leads, improving conversion rates and sales efficiency. 93% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers appreciate the ability to customize, segment, and keep contact information up-to-date for targeted communication and marketing. 92% of reviewers rated this feature as important or highly important.
  • Contact Management: Users emphasize the importance of organizing and tracking interactions with contacts to improve customer relationships and sales performance. 92% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers find campaign management tools useful for automating, tracking, and optimizing marketing campaigns across multiple channels. 91% of reviewers rated this feature as important or highly important.
  • Email Marketing: Users benefit from automation, segmentation, and detailed analytics for creating and managing effective email campaigns. 88% of reviewers rated this feature as important or highly important.
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104 software options

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

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Salesforce Marketing Cloud logo

Stand out in Your Customer's Inbox

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Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

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Heyflow logo

Software for lead gen, funnels, landing pages & more

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Capture more leads and convert traffic into customers with engaging clickflows, funnels & interactive forms. Create them quickly with our drag & drop builder and match your brand perfectly with our endless design options. No coding. Integrate with your marketing campaigns easily.

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Visual Visitor logo

Lead generation and anonymous visitor identification tool

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We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

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Zoho CRM logo

CRM software that helps you sell smarter, better, faster.

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Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach their customers through every channel, including telephone, email, social media, and live chat.

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TransformLeads.com logo

Transform Your Marketing with Power and Efficiency

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Streamline your marketing efforts and maximize lead conversion with Transformleads.com's suite of tools. Automate tasks, engage customers, and drive higher-quality leads.

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Kanbox logo

Turn Your LinkedIn Profile into a Lead Gen Powerhouse

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Kanbox enables you to export prospects from LinkedIn and Sales Navigator, find their professional emails, obtain clean and non-duplicated data, automate your B2B lead generation campaigns, develop and organize your network effectively, and communicate with your prospects in an intuitive interface.

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Salesforce Sales Cloud logo

Cloud-based CRM & Sales Automation

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Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud helps sales teams win more deals and understand the health of their business on a platform that grows with them.

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Dynamics 365 logo

ERP and CRM applications from Microsoft

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Microsoft Dynamics 365 is a multi-language, multi-currency enterprise resource planning (ERP) software. The solution is designed for midsize and larger companies, and is fully customizable and extensible through its rich development platform and tools.

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Airtable logo

No-Code App Platform

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Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.

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ActiveCampaign logo

Email Marketing, Marketing Automation, CRM/Sales Automation

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Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send follow-up that adapts to customer behavior so you're sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.

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Constant Contact logo

We deliver success.

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We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

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Omnisend logo

Marketing automation for smart ecommerce marketers

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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

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EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

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EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.

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Lead Gen & CRM (formerly SharpSpring) logo

Attract, Win, and Grow with Lead Gen & CRM

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Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.

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Keap logo

An all-in-one CRM, sales and marketing automation software

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Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform organizes your customer information and daily work in one place so you have more time to focus on growing your business and delivering great service.

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Marketo Engage logo

Marketing automation for digital marketers

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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

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Instapage logo

Create landing pages without limits.

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Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

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Outgrow logo

Lead generation with interactive calculators & quizzes

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Outgrow is a cloud-based marketing solution which allows users to create calculators, recommendations, and quizzes to generate, qualify, and engage leads.

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Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

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Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

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Pointerpro logo

Assessments and surveys that generate personalized reports

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Pointerpro is a software platform that allows you to create online assessments that automatically generate personalized reports. Integrate with all your favorite tools via Zapier or Webhooks.

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GetResponse logo

Email marketing and beyond

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An affordable, easy platform to send emails, grow your list, and automate communication

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Referral Factory logo

Simple referral marketing software. No coding required!

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Plug & play referral software to build your own referral program. Works with HubSpot, Stripe, Pipedrive, Zoho, Salesforce, Intercom, Zapier, and more. Over 200 options for rewards and incentives too. Sign up, build a referral program, and ask your customers to spread the word. No coding required!

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Agile CRM logo

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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