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Marketing Analytics Software

Last updated: April 2026

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15 software options

HubSpot Marketing Hub logo

All in one inbound marketing platform

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With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

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Zoho Marketing Automation logo

Multichannel marketing automation, simplified

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Access real-time dashboards and detailed reports to track campaign performance, audience behavior, and ROI. Make informed decisions with insights that show what’s working and where to optimize.

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

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Klips logo

Custom dashboards for you and your team.

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Klipfolio Klips is a powerful business intelligence tool designed for marketing teams and agencies that need custom dashboards to analyze and track marketing performance. Klips is a proven solution for delivering insightful, client-ready dashboards that showcase marketing ROI.

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Gather logo

Cloud-based data capture platform for small to large firms

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Gather is a cloud-based application designed to help small to large businesses manage data capture processes across sales, marketing & customer engagement channels. The platform allows users to scan information from business cards using OCR, capture data offline & directly sync with business CRMs.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND dashboards provide instant access to Google Analytics and AdWords, SEO, call tracking, social, email and other marketing analytic data.

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Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

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Analyze your marketing activity with Salesforce Pardot through closed-loop reporting, lifecycle reporting, search reporting, prospect activity tracking & more.

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Maropost logo

Omnichannel campaigns that get results

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Maropost empowers businesses to scale and boost revenue with an easy-to-use marketing automation solution that enables users to hyper-segment their audience and rapidly create marketing campaigns that distinguish them from the competition.

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Improvado logo

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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Wrike logo

AI powered workflow management platform

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Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Docebo logo

AI learning platform with skills intelligence

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Docebo Learning Platform is a cloud-based LMS enabling organizations to create, deliver, and manage training for employees, customers, and partners. It offers AI-powered content tools, skills intelligence, automated management, and a marketplace with 30,000+ courses. Features include gamification, social learning, virtual coaching, analytics, and enterprise integrations, supporting use cases like onboarding, compliance training, and customer education.

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Zoho Marketing Plus logo

Unified marketing platform

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Unify your team on one platform and manage your marketing more effectively with Zoho Marketing Plus. The platform combines email, SMS, social media, surveys, events, webinars, and more, and offers a centralized repository for content creation and brand asset management so that you can manage your entire marketing operation from one place.

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Cyfe logo

All-in-one business dashboard

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Monitor and visualize your business on one easy to use, real-time dashboard. Social media, analytics, marketing, sales, support – all of your data together.

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