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Marketing Analytics Software

Last updated: April 2026

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24 software options

Adverity logo

Adverity

The integrated data platform for teams that run on data.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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Hotjar logo

Hotjar

Digital experience insights for any business selling online

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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Marin Software logo

Marin Software

Online Advertising Management Platform

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Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

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ASK BOSCO logo

ASK BOSCO

AI Marketing. Connect | Report | Forecast | Profit

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ASK BOSCO®’s advanced analytics include predictive modelling, using machine learning to forecast outcomes and recommend optimal budget allocations. Users can set custom KPIs, track conversions, and assess audience engagement, with intuitive tools to understand the factors driving campaign success.

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AppsFlyer logo

AppsFlyer

Mobile attribution and marketing analytics for app marketers

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AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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Instapage logo

Instapage

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Apptrove logo

Apptrove

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Mobile Marketing Platform for app owners

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Apptrove is a comprehensive Mobile Measurement Partner (MMP) platform designed to manage the performance of mobile apps. The platform offers a suite of features to empower app marketers, data analysts, and product teams.

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Smartlook logo

Smartlook

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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Segment logo

Segment

Customer data hub

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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Klips logo

Klips

Custom dashboards for you and your team.

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Klipfolio Klips is a powerful business intelligence tool designed for marketing teams and agencies that need custom dashboards to analyze and track marketing performance. Klips is a proven solution for delivering insightful, client-ready dashboards that showcase marketing ROI.

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Wigzo logo

Wigzo

Hyper Ecommerce growth with performance marketing automation

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Wigzo is a no-code customer data platform with smart marketing automation capabilities for e-commerce growth. Its powerful automation workflows deliver performance-driven personalization across all channels and help retain more customers with better CLTV.

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MoEngage logo

MoEngage

An Insights-led Customer Engagement Platform

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MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage.

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Improvado logo

Improvado

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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AITA logo

AITA

Artificial Intelligence Tool for Advertisers

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AITA: AI-powered Marketing Mix Model (MMM) that revolutionizes media investment optimization. Key features:

Combines channel effectiveness analysis with budget optimization
Provides short and long-term ROI insights
Offers unlimited scenario planning and forecasting
Integrates marketing performance

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Trackingplan logo

Trackingplan

Ensure the quality of your digital analytics.

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Trackingplan automates error detection and root cause analysis to save time to digital analytics and marketing teams by continuously monitoring both web and app traffic to notify you before problems have a significant impact.

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Beckon logo

Beckon

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Marketing intelligence, analytics, reporting, and dashboards

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Beckon is an omnichannel marketing analytics and reporting platform offering performance scorecards, custom KPI comparisons, real-time dashboards, and more

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Iterable logo

Iterable

Growth marketing and user engagement platform

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Iterable gives you real-time analytics on all your multi-channel marketing campaigns.

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Qonversion logo

Qonversion

Subscription data platform for mobile applications

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Qonversion lets you focus on your product and use a powerful infrastructure and analytics service to grow your app's revenue. Qonversion provides a complete solution for cross-platform subscription management. It allows fast subscription implementation and provides the back-end infrastructure to validate user receipts and manage access to paid content on your app, so you do not need to build your own server.

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Wrike logo

Wrike

AI powered workflow management platform

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Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

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Marketo Engage logo

Marketo Engage

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

Read more about Marketo Engage

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Slemma logo

Slemma

Business analytics app for teams

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Slemma is a powerful, cost-effective, and easy-to-use marketing analytics solution.

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Branch Metrics logo

Branch Metrics

Mobile attribution and linking platform

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Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

Read more about Branch Metrics

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WhatConverts logo

WhatConverts

Call, lead and conversion tracking with real-time reporting

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WhatConverts is an agency-level call and lead tracking solution offering dynamic number insertion, conversion tracking, call recording and real-time reporting

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Cyfe logo

Cyfe

All-in-one business dashboard

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Monitor and visualize your business on one easy to use, real-time dashboard. Social media, analytics, marketing, sales, support – all of your data together.

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