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Marketing Analytics Software

Last updated: April 2026

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122 software options

Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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Funnel logo

Funnel

Marketing data aggregation and reporting platform

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Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

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SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Hotjar logo

Hotjar

Digital experience insights for any business selling online

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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Zoho Social logo

Zoho Social

Social media marketing for growing businesses

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

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HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

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With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

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TinyURL logo

TinyURL

Short links paired with a powerful platform!

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TinyURL provides marketing analytics at the link level, helping teams measure click performance across campaigns and channels. Users can track total and unique clicks, referrers, geographic location, devices, and activity over time to understand how shared links perform.

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Vaizle logo

Vaizle

Actionable insights and reports on social media campaigns

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Vaizle offers a set of features for social media and ad analytics that make the day-to-day lives of marketers easier. Through it, companies are able to visualize complex marketing analytics data and make data-driven, informed decisions.

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Google Analytics 360 logo

Google Analytics 360

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Verfacto logo

Verfacto

Marketing analytics software for eCommerce platforms

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Verfacto is a marketing analytics software that is designed for businesses in multiple industry segments, such as healthcare, electronics, fintech, fashion, personal care, and personal care. It helps organizations monitor product performance and sales operations across eCommerce platforms.

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Singular logo

Singular

Next-gen marketing analytics and attribution platform

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Collect full-funnel marketing data including cost, creatives, bids, and ad monetization across every partner, device, & platform.

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Jira logo

Jira

Project management and work tracking software

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Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

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AnyRoad logo

AnyRoad

Make every experience count.

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Collect actionable insights from guests and visitors to guide your marketing and improve conversions. Our reports and configurable dashboards allow brands to identify traits and behaviors that drastically impact digital and experiential marketing performance.

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MetricNexus logo

MetricNexus

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AI-powered marketing analytics platform

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MetricNexus is a marketing analytics platform that consolidates data from multiple advertising sources including Google Ads, Meta Ads, and TikTok Ads into unified dashboards. The platform integrates with AI assistants like Claude and ChatGPT, allowing users to query their marketing data using natural language and receive insights based on actual campaign performance.

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Ptengine logo

Ptengine

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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The Brief logo

The Brief

The AI agency every marketer deserves

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Make high-quality ads in minutes with The Brief. Scale campaigns, stay on brand and grow faster with AI-powered advertising.

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PostMonster logo

PostMonster

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Push Button. Post Ads.

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With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

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Go Insights logo

Go Insights

All your data in one place-Level up your analytics discovery

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Keep track with daily or weekly reports, see progress towards your goals, also get notified when any unusual spikes or dips happen using anomaly detection.

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AppsFlyer logo

AppsFlyer

Mobile attribution and marketing analytics for app marketers

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AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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Octoboard for Agencies logo

Octoboard for Agencies

Client reporting solution for marketing agencies

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Octoboard is a cloud-based client reporting solution, which assists marketing agencies with managing processes for client reporting, scheduling, and advertising. Key features include custom branding, user management, campaign monitoring, predefined templates, and conversion tracking.

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EasyInsights logo

EasyInsights

Get cross-channel insightful marketing reports

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Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc.

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data.ai Intelligence logo

data.ai Intelligence

Analytics software & competitor intelligence for mobile apps

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App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.

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Style Report logo

Style Report

Software for generating and sharing custom reports

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Style Report is a cloud-based reporting software designed to help businesses of all sizes generate and share interactive reports using structured and non-structured data via a unified portal. The platform enables organizations to personalize the reports using custom parameters and configure security protocols across different data models and cells by roles, users, or groups.

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appICE logo

appICE

Mobile marketing automation platform

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appICE is a full-stack solution consisting of powerful customer analytics, cross-channel engagement across multiple channels like email, push, in-app, SMS, WhatsApp, and LinkedIn, and AI-driven personalization.

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OWOX BI logo

OWOX BI

OWOX Data Marts - Free Forever Open-Source Self-Service Anal

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OWOX Data Marts - Free Forever Open-Source Self-Service Analytics Platform

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