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Marketing Automation Software with Visual Analytics (2025)
Last updated: March 2025
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Key Features of Marketing Automation Software
Based on GetApp's analysis of 4959 verified reviews collected between July, 2021 and August, 2024
- Email Marketing: Users value robust automation, segmentation, and customizable templates, enabling effective personalized campaigns and real-time performance tracking. 97% of reviewers rated this feature as important or highly important.
- Engagement Tracking: Reviewers appreciate detailed insights into email open rates, clicks, and overall engagement metrics to optimize marketing strategies effectively. 93% of reviewers rated this feature as important or highly important.
- Lead Capture: Users highlight the ease of creating forms and landing pages, facilitating efficient lead collection and nurturing through customizable templates and integrations. 92% of reviewers rated this feature as important or highly important.
- Data Import/Export: Users find the data import/export functionalities straightforward, supporting various file formats and enhancing data management and analysis. 88% of reviewers rated this feature as important or highly important.
- Lead Management: Reviewers emphasize efficient tracking and segmentation of leads, allowing for targeted follow-ups and improved conversion rates. 87% of reviewers rated this feature as important or highly important.
- Landing Pages/Web Forms: Users appreciate the drag-and-drop builders and customizable templates for creating engaging landing pages and forms that capture leads efficiently. 83% of reviewers rated this feature as important or highly important.
251 software options
Sponsored
Adobe Marketo Engage uses data and AI to automate marketing workflows, while tracking impact and reach. AI-assisted automations help you create in-depth profiles and find new prospects. Real-time “listening” triggers relevant omnichannel content. Native integrations let you sync marketing and sales.
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With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.
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We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.
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Build, execute, and measure your marketing plan and budget all in one cloud-based platform for better visibility, collaboration, and decision making. Plannuh is easy to use and quick to implement (live in a week).
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emfluence's marketing automation platform empowers marketers to streamline workflows, nurture leads, and deliver personalized experiences at scale, driving efficiency and maximizing results.
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Users also considered
GreenRope is a marketing automation platform that helps you create and execute effective campaigns across multiple channels. You can use automation to send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with real-time analytics and reporting.
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With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.
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SlickText is the #1 rated SMS marketing service. We help you create valuable relationships with your audience through personalized, targeted text messages.
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Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.
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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.
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Customer.io is a customer engagement platform for sending automated emails, push notifications, SMS, in-app messages, and more to engage and retain your audience.
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Not effectively harnessing the power of marketing automation or data analytics? This may be a function of over-complicated or unwieldy tech stacks, or it could be a marketing team that has not kept up with the times. A big part of the value we bring to our customers is simplifying by centralizing.
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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing, newsletter & SMS tool automates your marketing across the customer journey—reaching the right audience, with the right message at the right time. Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.
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Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.
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MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.
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Systeme.io is a user-friendly and intuitive all-in-one marketing platform for anyone who is looking to grow their online business.
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From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite.
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Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.
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Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety of real-time events and actions.
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Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.
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Intercom is redefining how businesses support their customers using powerful messaging and automation
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Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.
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