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Top Rated Social Media Management Software with Performance Metrics in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Performance metrics enable you to analyze post engagement, reach, and audience demographics across different social media platforms. This helps in refining marketing strategies, improving content effectiveness, and making data-driven decisions for better business outcomes. Our reviewers in social media management software rated this feature as important.

4 Best Social Media Management Software with Performance Metrics

  • Zoho Social
  • Hootsuite
  • HubSpot Marketing Hub - Highest rated for performance metrics
  • Semrush

See other top Social Media Management products with performance metrics

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the social media management software category. They also needed to have sufficient reviews about performance metrics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for performance metrics based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

Zoho Social logo
4.7
(3.3K)
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User insights about the performance metrics feature

Reviewers value Zoho Social's performance metrics for analyzing social media engagement across platforms like Twitter, Instagram, LinkedIn, and Facebook. They appreciate the insights into follower growth, engagement rates, and content effectiveness. Users report that the metrics are easy to understand and help optimize social media strategies. They find the tool responsive, with instant results, and highlight its ability to consolidate key metrics for better campaign management.
“What I like about "Performance Metrics" in Zoho Social is that it provides clear insights into engagement, reach, and more, helping me optimize my social media content strategy.”
Verified reviewer profile picture

Gouthami K.

Marketing executive

“The performance metrics helps you analyze how your posts/content engagement has faired across different social media channels like Twitter, Instagram, LinkedIn, Facebook.”
SG

Swapnil G.

Head Business Development

Social Media Management key features coverage

Zoho Social offers 6 out of the 6 key features for Social Media Management software identified by reviewers:

Social Media Integration4.7
Post Scheduling4.7
Automated Publishing4.7
Content Management4.6
Multi-Account Management4.6
Reporting/Analytics4.6

Pros and cons based on 3,382 verified reviews

72% of users rated Zoho Social 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,382 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Cons:

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details

Pricing

Starting price:$15 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Hootsuite logo
4.4
(3.7K)
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User insights about the performance metrics feature

Users appreciate Hootsuite's performance metrics for tracking social media content effectiveness. They find the metrics useful for understanding audience engagement and post performance. Reviewers note that while the metrics are basic, they are easy to handle and visualize. They report that the tool helps craft better content by identifying what resonates with followers. Some users mention the need for improvement, but overall, they find the metrics helpful for social media management.
“Performance Metrics with Hootsuite have been super useful as well! You are able to identify which posts are performing well and which ones are not in order to manage how to proceed with more content!”
SR

Shari R.

CEO, Marketing and PR Executive

“Performance metrics is done very well in the way on how it is analysed and visualised. Its very clear and concise. ”
Verified reviewer profile picture

Nizar K.

Director

Social Media Management key features coverage

Hootsuite offers 6 out of the 6 key features for Social Media Management software identified by reviewers:

Social Media Integration4.5
Post Scheduling4.6
Automated Publishing4.5
Content Management4.5
Multi-Account Management4.5
Reporting/Analytics4.3

Pros and cons based on 3,794 verified reviews

52% of users rated Hootsuite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,794 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Cons:

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details

Pricing

Starting price:$399 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

HubSpot Marketing Hub logo
4.5
(6.2K)
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User insights about the performance metrics feature

Reviewers appreciate HubSpot Marketing Hub's comprehensive suite of performance metrics for evaluating sales, marketing, and overall business efficiency. They find the metrics easy to track and customizable to meet business needs. Users report that the analytics system provides detailed insights into campaign performance, making it quick to identify and fix issues. They highlight the importance of these metrics in optimizing marketing efforts and improving outcomes.
“HubSpot provides a comprehensive suite of performance metrics for evaluating various aspects of sales, marketing, and overall business efficiency. Here's a detailed review of some of the key performance metrics tracked by sales professionals using it”
Verified reviewer profile picture

Hakan T.

General Manager

“As per the campaign analytics, metrics are clear to read and understand and makes quick to fix things when needed.”
Verified reviewer profile picture

Monica M.

Dott.ssa

Social Media Management key features coverage

HubSpot Marketing Hub offers 6 out of the 6 key features for Social Media Management software identified by reviewers:

Social Media Integration4.6
Post Scheduling4.5
Automated Publishing4.5
Content Management4.5
Multi-Account Management4.4
Reporting/Analytics4.5

Pros and cons based on 6,217 verified reviews

60% of users rated HubSpot Marketing Hub 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,217 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

Cons:

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details

Pricing

Starting price:$15 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Semrush logo
4.6
(2.3K)
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User insights about the performance metrics feature

Users find Semrush's performance metrics invaluable for content marketing, providing accurate traffic information, authority, and keyword rankings. They appreciate the tool's ease of use and comprehensive data, which includes website, PPC, organic traffic, and social media engagement metrics. Reviewers highlight the ability to track competitors' performance and export detailed reports for client presentations. They note that while some data may be doubted, overall, the metrics are precise and helpful for SEO optimization and campaign assessment.
“Part of my work involves planning affiliate and influencer marketing campaigns. According to my findings, SemRush is one of the most accurate tools, if not the most accurate when it comes to traffic information, authority, and keywords ranking. It's very helpful when assessing free sample requests and paid promotion opportunities. ”
MO

Mihaela O.

Affiliate Program Manager

“You can monitor how all your marketing metrics are performing -- whether that be website data, PPC traffic, organic traffic, social media engagement -- even competitors' performance data is available. ”
JH

Joscelyne H.

Owner

Social Media Management key features coverage

Semrush offers 6 out of the 6 key features for Social Media Management software identified by reviewers:

Social Media Integration4.4
Post Scheduling4.3
Automated Publishing4.5
Content Management4.4
Multi-Account Management4.3
Reporting/Analytics4.6

Pros and cons based on 2,315 verified reviews

70% of users rated Semrush 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,315 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

Cons:

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details

Pricing

Starting price:$139.95 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Social Media Management Software with Performance Metrics in 2026

Trello logo

Visual collaboration tool for shared project perspectives

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Marketing teams of all sizes are using Trello to launch go-to-market strategies, plan editorial calendars, and keep all project planning in sight across the team. Trello is the command center that connects all your work to show status updates, due dates, and comment back and forth to teammates.

Read more about Trello

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monday.com logo

Project management software

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monday.com is a Social Media Management software your team will actually enjoy using. It makes it fun and easy for everyone to collaborate, focus on what's important, and get more done at work. It's the first visual software of its kind and shows you exactly where things stand at a single glance.

Read more about monday.com

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HubSpot Marketing Hub logo

All in one inbound marketing platform

learn more
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Read more about HubSpot Marketing Hub

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Zoho Social logo
Category Leaders

Social media marketing for growing businesses

learn more
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

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Dynamics 365 logo

ERP and CRM applications from Microsoft

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Microsoft Dynamics 365 is a multi-language, multi-currency enterprise resource planning (ERP) software. The solution is designed for midsize and larger companies, and is fully customizable and extensible through its rich development platform and tools.

Read more about Dynamics 365

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Semrush logo

Reliable SEO tools for the AI Search Era

learn more
The Semrush Social Toolkit is a smart AI solution designed to streamline and automate every stage of your social media workflow. It covers everything from generating content ideas to tracking your overall performance

The Social Toolkit is fully integrated with the broader Semrush ecosystem.

Read more about Semrush

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Airtable logo

AI-Powered, No-Code App Building Platform

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Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

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Vista Social logo
Category Leaders

Modern social media management tools for everyone

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Vista Social is a cloud-based solution, which helps small to large businesses streamline social media marketing via content scheduling, reviews management, engagement tracking, performance metrics, and more. The solution offers various features including collaboration tools, social profiles, artificial intelligence (AI), approval workflows, and custom reports.

Read more about Vista Social

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

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Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

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Publer logo
Category Leaders

Social media management and analytics software

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Let a Superhero help you manage your Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.

Read more about Publer

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Buffer logo

Social media management platform

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Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Read more about Buffer

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Marketing 360 logo

Marketing Platform For Small Business

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Manage your social media
Connect any or all of your Facebook, Instagram, Google My Business or LinkedIn accounts, and begin scheduling content and managing and growing your social presence from one dashboard.

Read more about Marketing 360

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Nextiva logo

AI-enabled solution to streamline business communication

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AI-enabled solution that helps connect businesses to all of their conversations on one, AI-powered platform, helping them understand their customers in real-time to create personalized experiences that set them apart.

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Birdeye logo

AI-based webchat assistant for business conversations

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Birdeye provides an AI-based chat solution for multi-location businesses that engages website visitors 24/7. The platform features intelligent conversation capabilities, lead capture functionality, and seamless handoff to live agents when needed. Businesses can personalize the chat widget to match their brand identity while managing all communications through a centralized smart inbox.

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ContentStudio logo

Content marketing & social media management tool

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ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content.

Read more about ContentStudio

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Agorapulse logo

Easy-to-use social media management for teams and agencies

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With Agorapulse businesses can capture all incoming messages, including Facebook/Instagram ad comments, monitor hashtags, and keywords.

Read more about Agorapulse

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Conte.ai logo
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Proprietary Content Creation System

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Conte.ai is the ideal combination of devoted specialists and AI-powered technologies that comprise a unique creative content development system that assures the generation of high-quality content.

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Loomly logo
Category Leaders

Your Easy-To-Use Social Media Management Platform

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Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

Read more about Loomly

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Sprout Social logo

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Read more about Sprout Social

Users also considered
Missinglettr logo

Social media marketing software for content marketers

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Missinglettr is a social media marketing software that helps bloggers and content marketers amplify content from existing blogs to create posts for social media. The solution allows managers to schedule posts across various social media handles to generate website traffic and leads.

Read more about Missinglettr

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Simplified logo

Create, collaborate, and scale all your content creation in

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Simplified helps you design everything, scale your brand, and collaborate with your team like never before. Create stunning designs, videos, and write copy using our ai copywriter tool. Then, get started with our free forever plan.

Read more about Simplified

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SE Ranking logo

An all-in-one SEO platform for agencies and SMB's

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SE Ranking is a cutting-edge SEO Platform for agencies, businesses and freelancers

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Brand24 logo

Social listening tool for businesses of all sizes

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Brand24 is a social media management tool essential for managing your online presence. It can help monitor discussions and measure ROI to understand better how effective different strategies are in increasing awareness of your brand or product line, all while saving time!

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Planable logo

Social media management tool for agencies and brands

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Planable is a social media management platform designed for teams to plan, collaborate, approve, and schedule content across various platforms. It is suitable for marketing teams, agencies, multi-location brands, and multi-brand companies aiming to streamline social media workflows and content collaboration.

Read more about Planable

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Key features for Social Media Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Social Media Integration: Reviewers value the ability to manage multiple social media platforms from a single dashboard, which saves time and improves efficiency. 97% of reviewers rated this feature as important or highly important.
  • Post Scheduling: Users appreciate the ability to pre-schedule posts across multiple platforms, ensuring consistent posting and freeing up time for other tasks. 96% of reviewers rated this feature as important or highly important.
  • Automated Publishing: Reviewers highlight the convenience of scheduling posts to be automatically published, which maintains a consistent online presence and saves time. 94% of reviewers rated this feature as important or highly important.
  • Content Management: Users find value in organizing, scheduling, and previewing content across platforms, aiding in effective campaign management and post performance tracking. 93% of reviewers rated this feature as important or highly important.
  • Multi-Account Management: Reviewers appreciate the ability to manage multiple social media accounts from a single platform, simplifying the process and improving efficiency. 92% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users highlight the importance of tracking performance metrics such as engagement and reach, which helps in refining social media strategies and demonstrating ROI. 87% of reviewers rated this feature as important or highly important.