Social Media Marketing Software

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Salesforce Marketing Cloud   

209
Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud
Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud

Reveal   

66
Facebook Ads automation & cross-platform analytics reports
Reveal is a Facebook Ads management tool that automatically boosts, pauses, & adjusts ads based on live performance, including ROAS & Facebook Pixel metrics. Read more about Reveal
Facebook Ads automation & cross-platform analytics reports
Reveal is a Facebook Ads management tool that automatically boosts, pauses, & adjusts ads based on live performance, including ROAS & Facebook Pixel metrics. Read more about Reveal

monday.com   

1,572
Project Management Made Easy
monday.com is a versatile project management & collaboration tool to help you manage anything. Build structures, collaborate with your team, and get things done. Read more about monday.com
Project Management Made Easy
monday.com is a versatile project management & collaboration tool to help you manage anything. Build structures, collaborate with your team, and get things done. Read more about monday.com

Hotjar   

151
Gain insights & feedback through website & mobile analytics
Through the provision of feedback & insights Hotjar allows developers, UI designers, analysts & digital marketers to identify opportunities for site improvement. Read more about Hotjar
Gain insights & feedback through website & mobile analytics
Through the provision of feedback & insights Hotjar allows developers, UI designers, analysts & digital marketers to identify opportunities for site improvement. Read more about Hotjar

Outbrain   

11
Native Advertising Platform
Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers. Read more about Outbrain
Native Advertising Platform
Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers. Read more about Outbrain

Qualifio   

8
Engagement & data collection platform for brands and media
Qualifio is an engagement & data collection SaaS platform for brands, media and digital agencies. It allows them to easily create and publish quizzes, polls, contests, personality tests and 40+ other viral content formats on their websites, mobile apps, and social media networks… Read more about Qualifio
Engagement & data collection platform for brands and media
Qualifio is an engagement & data collection SaaS platform for brands, media and digital agencies. It allows them to easily create and publish quizzes, polls, contests, personality tests and 40+ other viral content formats on their websites, mobile apps, and social media networks… Read more about Qualifio

Loomly   

120
Your Simple Social Media Calendar Tool
Loomly is a social media calendar management tool that aims to help teams create, optimize, preview, manage, boost and schedule content for social media networks including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Read more about Loomly
Your Simple Social Media Calendar Tool
Loomly is a social media calendar management tool that aims to help teams create, optimize, preview, manage, boost and schedule content for social media networks including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Read more about Loomly

HubSpot Marketing   

3,185
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing

AgencyAnalytics   

65
SEO reporting software and marketing tools for agencies
AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies. Read more about AgencyAnalytics
SEO reporting software and marketing tools for agencies
AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies. Read more about AgencyAnalytics

EngageBay   

44
Integrated sales & marketing software for growing teams
EngageBay's social media automation functionality helps users engage their social media audience like a pro. Read more about EngageBay
Integrated sales & marketing software for growing teams
EngageBay's social media automation functionality helps users engage their social media audience like a pro. Read more about EngageBay

emfluence   

38
Cloud-based, drag & drop marketing automation platform
The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. Read more about emfluence
Cloud-based, drag & drop marketing automation platform
The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. Read more about emfluence

ReviewTrackers   

45
Review monitoring software for multi-location businesses
Software that helps businesses manage and generate online reviews, engage and respond to customer feedback, and discover key customer insights. Read more about ReviewTrackers
Review monitoring software for multi-location businesses
Software that helps businesses manage and generate online reviews, engage and respond to customer feedback, and discover key customer insights. Read more about ReviewTrackers

SambaSaaS   

3
Marketing automation for franchises & brands, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing, CRM, website builder, shopping cart & more. Read more about SambaSaaS
Marketing automation for franchises & brands, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing, CRM, website builder, shopping cart & more. Read more about SambaSaaS

Bitrix24   

263
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24

Sociamonials   

2
Social engagement & management suite
Sociamonials is a B2B social media marketing suite with features for automated publishing, referral & engagement campaigns, social CRM, revenue & lead tracking. Read more about Sociamonials
Social engagement & management suite
Sociamonials is a B2B social media marketing suite with features for automated publishing, referral & engagement campaigns, social CRM, revenue & lead tracking. Read more about Sociamonials

Agile CRM   

304
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM

Reputology   

47
Review management for Google, Facebook and more
The Reputology app for HootSuite allows multi-location businesses to monitor reviews on Google, Facebook, etc directly from the Hootsuite interface. Read more about Reputology
Review management for Google, Facebook and more
The Reputology app for HootSuite allows multi-location businesses to monitor reviews on Google, Facebook, etc directly from the Hootsuite interface. Read more about Reputology

ProWorkflow  

217
Project Management & Time Tracking For Teams Of Any Size.
Keep on top of projects and deadlines with ProWorkflow - a collaboration solution for your team's tasks, time tracking & billing. Supporting business of all sizes with friendly and knowledgeable service & top-of-the-line technology. Try A Free Trial Today!… Read more about ProWorkflow
Project Management & Time Tracking For Teams Of Any Size.
Keep on top of projects and deadlines with ProWorkflow - a collaboration solution for your team's tasks, time tracking & billing. Supporting business of all sizes with friendly and knowledgeable service & top-of-the-line technology. Try A Free Trial Today!… Read more about ProWorkflow

Justuno  

130
Conversion rate optimization platform for digital marketers!
Justuno is a suite of website conversion tools used to turn daily website traffic into email subscribers, sales, and social fans. Convert a higher percentage of your visitors using website pop-ups, sign-up bars, exit promos, and timely on-site messaging. Read more about Justuno Use Justuno for email list growth, conversion rate optimization, and cart abandonment.
Conversion rate optimization platform for digital marketers!
Justuno is a suite of website conversion tools used to turn daily website traffic into email subscribers, sales, and social fans. Convert a higher percentage of your visitors using website pop-ups, sign-up bars, exit promos, and timely on-site messaging. Read more about Justuno Use Justuno for email list growth, conversion rate optimization, and cart abandonment.

Yotpo  

137
Reviews & customer content marketing
Yotpo helps commerce brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. Read more about Yotpo
Reviews & customer content marketing
Yotpo helps commerce brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. Read more about Yotpo

Powtoon  

133
Create animated videos and presentations
PowToon is a video editing tool designed to help businesses to create animated videos and presentations for marketing, HR, IT, training, & more. With a large variety of pre-built templates and a drag and drop editor, PowToon allows businesses and teams to create fully customized presentations. Read more about Powtoon
Create animated videos and presentations
PowToon is a video editing tool designed to help businesses to create animated videos and presentations for marketing, HR, IT, training, & more. With a large variety of pre-built templates and a drag and drop editor, PowToon allows businesses and teams to create fully customized presentations. Read more about Powtoon

NiceJob  

47
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! Read more about NiceJob
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! Read more about NiceJob

NUVI  

58
Visual Intelligence
NUVI is a powerful social media intelligence platform. Uniquely designed to listen, monitor, engage, and dominate the social web. NUVI's patented bubble stream beautifully visualizes the social web in real time. Find, understand, and join the conversation to get the social media ROI that you and your clients are looking for. Read more about NUVI
Visual Intelligence
NUVI is a powerful social media intelligence platform. Uniquely designed to listen, monitor, engage, and dominate the social web. NUVI's patented bubble stream beautifully visualizes the social web in real time. Find, understand, and join the conversation to get the social media ROI that you and your clients are looking for. Read more about NUVI

Promo  

37
Social video creation platform
Promo by Slidely is a video creation platform that allows users to create high quality, branded marketing videos and share them on any social media channel. Read more about Promo
Social video creation platform
Promo by Slidely is a video creation platform that allows users to create high quality, branded marketing videos and share them on any social media channel. Read more about Promo

Universe  

33
Building memories and experiences that last a lifetime.
Universe empowers thousands of individuals to monetize their idea, brand or business through events. Read more about Universe
Building memories and experiences that last a lifetime.
Universe empowers thousands of individuals to monetize their idea, brand or business through events. Read more about Universe
Social Media Marketing Software Buyers Guide

What is Social Media Marketing Software?

Social Media Software main goal is to manage social interactions within group of people with highly scalable tools. Social Media Software typically include: Blogs, Q&A, Wikis, Instant Messaging, Recommendation software, Social Bookmarking or Social Collaboration. Social media software use web-based technologies that allow the creation and exchange of user-generated content. Social Media Software is mainly offered on-demand (SaaS).

Social Media Marketing Software Comparison

Use GetApp to find the best Social Media Marketing software and services for your needs. Our intuitive directory allows you to make an easy online Social Media Marketing software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android), pricing (including Free and Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Social Media Marketing Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 Social Media Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
76
76
Reviews 18/20
Integrations 18/20
Mobile 16/20
Functionality 17/20
Security 7/20
75
75
Reviews 19/20
Integrations 20/20
Mobile 16/20
Functionality 20/20
Security -/20
67
67
Reviews 14/20
Integrations 11/20
Mobile 14/20
Functionality 17/20
Security 11/20
57
57
Reviews 16/20
Integrations 8/20
Mobile 15/20
Functionality 18/20
Security -/20
56
56
Reviews 20/20
Integrations 5/20
Mobile 13/20
Functionality 18/20
Security -/20
52
52
Reviews 14/20
Integrations 12/20
Mobile 10/20
Functionality 16/20
Security -/20
51
51
Reviews 11/20
Integrations 3/20
Mobile 13/20
Functionality 13/20
Security 11/20
49
49
Reviews 14/20
Integrations 4/20
Mobile 14/20
Functionality 17/20
Security -/20
48
48
Reviews 15/20
Integrations 5/20
Mobile 13/20
Functionality 15/20
Security -/20
46
46
Reviews 15/20
Integrations 4/20
Mobile 12/20
Functionality 15/20
Security -/20
44
44
Reviews 13/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security -/20
44
44
Reviews 12/20
Integrations 6/20
Mobile 13/20
Functionality 13/20
Security -/20
38
38
Reviews 12/20
Integrations 0/20
Mobile 12/20
Functionality 14/20
Security -/20
34
34
Reviews 8/20
Integrations 3/20
Mobile 13/20
Functionality 10/20
Security -/20
27
27
Reviews 9/20
Integrations 3/20
Mobile 4/20
Functionality 11/20
Security -/20

What is Category Leaders?

GetApp’s Category Leaders graphic identifies leading cloud-based software products in the Social Media Marketing software category. If you’re a business owner or decision-maker who is evaluating Social Media Marketing technology options for your company, Category Leaders is for you.

The ranking highlights key factors that small businesses should consider when assessing which software products may be right for them. These factors include user perception (“user reviews”), compatibility with other systems (“integrations”), mobile offerings (“mobile”), technical capabilities (“functionality”), and product security (“security”).

To create each Category Leaders ranking, our research team typically evaluates hundreds of products in any one category. The 10-15 with the highest scores become Category Leaders.

What makes a product eligible for Category Leaders?

Category Leaders is focused on the North American Social Media Marketing software market. To be eligible for inclusion, products must offer a core set of functionality, as determined by our research analysts, who provide coverage of and have familiarity with products in that market. Please see the “Functionality” section below for additional details on the core set of functionality we define for the Social Media Marketing market.

Since Category Leaders is intended to cover the Social Media Marketing market at large, individual analysts use their market experience and knowledge, existing market-based research, and small business software buyer needs analysis to assess an application’s suitability for a given category depending on whether it can reasonably be expected to be relevant to most small business buyers across industries searching for a system with a strong focus on Social Media Marketing capabilities.

In addition, a product must have at least 20 unique user-submitted product reviews across the three Gartner Digital Markets web properties: softwareadvice.com, capterra.com, and getapp.com, and those reviews must be published within 18 months of the start of the analysis period. The analysis period for the Q1 2019 Category Leaders update is May 9, 2017 to November 9, 2018.

How are the scores calculated?

An app’s score is calculated using five unique data points, each scored out of 20, resulting in a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews

Review scores are calculated using weighted reviews collected from GetApp and its sister sites, Software Advice and Capterra. This score is based on average user ratings (on a scale from 1 to 5) of how satisfied users are with a product overall. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 20 score.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has. The first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms

Mobile scores are calculated based on the availability of an iOS and Android app. Five points are awarded for the presence of each app, with an additional 10 points awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated on a scale based on the category average for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn’t a native iOS or Android app, the product’s website is assessed using Google’s PageSpeed Insights to measure mobile usability. A score out of 100 is given, then scaled to a score out of 5 for a maximum of 5 points.

Functionality

Functionality scores are assigned based on a combination of two assessments: user ratings and functionality breadth data.

Fifty percent of the score is based on average user ratings on a scale from 1 to 5 of how satisfied users are with the product’s functionality. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 10 score.

The other 50% of the score is based on a functionality assessment of the product. For each software category, our research analysts define a core set of features that a product must offer, as well as additional “nice-to-have” common and optional features. For the Social Media Marketing category, we identify the following set of features:

  • Core features: social media integration, multiplatform publication, analytics and reporting.
  • Common features (at least two of the following): social listening, mobile access, content calendar, automated scheduling, social media monitoring, tagging/filtering.
  • Optional features: automated workflow, CRM integration, access roles and permissions, content library, custom URL tracking, content curation.

Products are assessed according to how many of those pre-defined features they offer, and products with more features receive a higher score. We use this data to calculate a product’s percentile ranking, which allows us to determine how products compare relative to one another rather than determine an absolute number.

All told, a vendor can receive up to 10 points based on user ratings and up to 10 points based on the features assessment for a total maximum score of 20 for “functionality.”

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry, supplemented by the expertise of our security research experts. Each answer in the 16-question survey is assigned a point value. The scoring then calculates the percentile ranking for each product relative to all other products in the software category that have qualified for Category Leaders consideration. That percentile ranking is then translated into a 1 to 20 score.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and functionality, respectively.

External Usage Guidelines

Providers must abide by the Category Leaders External Usage Guidelines when referencing Category Leaders content. Except in digital media with character limitations, the following disclaimer MUST appear with any/all Category Leaders reference(s) and graphic use:

GetApp Category Leaders constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, GetApp or its affiliates.

Best Comparison List of Vendor Applications & Tools

GetApp lists the best Social Media Marketing software vendor reviews. Including examples of their program solutions, company comparisons, and other types of application options.

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