Shopify Features

Shopify

Everything you need to sell anywhere. Trusted by 160k stores

4.49/5 (3,325 reviews)

Shopify Feature Summary

  • Secure shopping cart -256-bit SSL
  • 100+ professional themes
  • Use your own domain name
  • Sell on Facebook
  • Sell in store (POS)
  • Abandoned checkout recovery
  • 70 payment gateways
  • Translate in 50+ languages
  • Integrate with Dropshippers or Fulfillment Centers
  • Shopify Mobile - update your store or inventory
  • Search engine optimized (SEO)
  • Product reviews, Discount codes and coupons
  • Gift Cards
  • Full blogging platform
  • Mobile commerce ready
  • Social Media Integration
  • Unlimited products
  • Unlimited bandwidth
  • Custom domain name
  • https://www.linkedin.com/company/shopify/
  • 100+ professional themes

Competitor Feature Comparison

API
Activity Dashboard
Advertising Management
Automated Sales
Content Library
Content Management
Customer Accounts
Customer Database
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Data Import/Export
Data Synchronization
Data Visualization
Discount Management
Drip Marketing
Electronic Payments
Electronic Signature Capture
Email Alerts
Email Invitations & Reminders
Email Marketing Management
Email Templates
Gift Card System
Image Library
Inventory Management
Inventory Tracking
Label Printing
Mobile Integration
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multiple User Accounts
Order Management
Order Processing
PCI DSS Compliance
POS
Product Catalog
Product Data Management
Ratings & Reviews
Retail Inventory Management
Returns Management
SEO Management
SSL Security
Sales Tax Management
Shipping Management
Shopping Cart
Third Party Integration
Visual Analytics
Website Integration
Website Management
eCommerce Management
Learn moreCompare App
API
Activity Dashboard
Advertising Management
Automated Sales
Content Library
Content Management
Customer Accounts
Customer Database
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Data Import/Export
Data Synchronization
Data Visualization
Discount Management
Drip Marketing
Electronic Payments
Electronic Signature Capture
Email Alerts
Email Invitations & Reminders
Email Marketing Management
Email Templates
Gift Card System
Image Library
Inventory Management
Inventory Tracking
Label Printing
Mobile Integration
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multiple User Accounts
Order Management
Order Processing
PCI DSS Compliance
POS
Product Catalog
Product Data Management
Ratings & Reviews
Retail Inventory Management
Returns Management
SEO Management
SSL Security
Sales Tax Management
Shipping Management
Shopping Cart
Third Party Integration
Visual Analytics
Website Integration
Website Management
eCommerce Management
Visit WebsiteCompare App
API
Activity Dashboard
Advertising Management
Automated Sales
Content Library
Content Management
Customer Accounts
Customer Database
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Data Import/Export
Data Synchronization
Data Visualization
Discount Management
Drip Marketing
Electronic Payments
Electronic Signature Capture
Email Alerts
Email Invitations & Reminders
Email Marketing Management
Email Templates
Gift Card System
Image Library
Inventory Management
Inventory Tracking
Label Printing
Mobile Integration
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multiple User Accounts
Order Management
Order Processing
PCI DSS Compliance
POS
Product Catalog
Product Data Management
Ratings & Reviews
Retail Inventory Management
Returns Management
SEO Management
SSL Security
Sales Tax Management
Shipping Management
Shopping Cart
Third Party Integration
Visual Analytics
Website Integration
Website Management
eCommerce Management
Visit WebsiteCompare App

Mobile apps

iOS App


4,171 reviews

Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


11,165 reviews

Shopify Feature Reviews

25 reviewers had the following to say about Shopify's features:

Hitesh Vaghasiya

Very good eCommerce Platform

2019-04-10

We are using for our lots of the client. If requirement limited and need some basic E-commerce we will prefer the Shopify. The community is good so got many solutions.

Pros

The hosted solution so Security & Reliability Provided APIs for a get and set the data The product, Customer, order, payment, Shipping, Content management.

Cons

No more customization provided on Shopify, also almost app has a monthly payment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 201-500 employees)

Review for Shopify

2018-10-26

Shopify has helped me on 2 projects already, 1 using it via its API integration and the other using the facebook apps.

Pros

I like the API integration, the easy management of modules, its included templates for setting up an ecommerce are well designed, the faster it processes payment with external services.

Cons

I haven't found anything I dislike with this software other than the ability to include new payment methods for the use of cryptocurrencies, but I think the software isn't ready for that yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Judith Nelson

The easiest ecommerce platform I have used

2020-02-27

The sites look amazing and they integrate with any payment processor you could want.

Pros

The extensive plugin list gives us all the extra tools and functionality we could want like reviews, payment processing and drop shipping integration.

Cons

There could be more flexibility with the free based templates but I understand their goal is to push the paid or premium templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Simisara Johnson

Good platform to launch a website with minimal coding skills

2020-03-29

It is good for small to medium businesses to launch their website as well as single owner proprieters looking to sell products.

Pros

Simple drag and drop features to build pages within websites.

Cons

Hosting fees is too high. Third party plugins are expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kelly Reumann

Not for the most basic entrepreneur

2017-12-05

I was just looking for something easily customizable in every way.

Pros

I like that it works very seamlessly with the available third party apps and software.

Cons

I've used other ecommerce platforms who feature "drag and drop" site building which is VERY nice for someone who wants to personalize their site without having to pay a developer every time you need a change made to your layout.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Brady Heyen

The Best Solution for eCommerce-Focused Brands

2019-08-08

Sales have gone up since we moved to Shopify and it's easy to learn and teach to new employees!

Pros

The backend order management, checkout process, and fulfillment processes are super easy to use.

Cons

The homepage is relatively customizable but beyond that there isn't much flexibility unless you know how to code.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

Good, simple platform for eCommerce

2018-11-24

A go-to platform for eCommerce websites.

Pros

Does what it says it does; creates simple, customizable, templated sites for eCommerce brands.

Cons

It's kind of inane to me that so much of the functionality of Shopify is restricted based on 3rd party themes and plugins, which force you to guess which features will be available to you depending on your site needs and plugins you buy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kyle Musser

Verified Reviewer

The Hands Down MUST HAVE SOLUTION for E-Commerce Business Owners!

2017-12-15

Pros

- Easy of Use - Great UX // UI - Awesome reporting // analytics features - Great open API that allows for 3rd party apps & integrations

Cons

Ideally, love to see them come out w/ a Drag n' Drop builder themselves.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Leah Jakaitis

THE e-retail standard for selling products and services

2018-12-12

I've used Shopify in multiple situations, all of which related to data analysis and sales optimization.

Pros

Additionally, Shopify lets you pass advertising/marketing information to each individual order, so you can get a better full-funnel understanding of buying habits and conversion.

Cons

Automating report / data exports would be a great feature, otherwise we just use an API to dump the data into a warehouse and then query/analyze.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Tonima Das

Ux should be improved

2017-03-14

Pros

Ease of use and interface is simple.

Cons

Not a very scalable and flexible solution. would be great to have order management in detail for merchants.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

2/10
Source: Software Advice
Helpful?   Yes   No
Read more
Tim Lyons

Easy to use and perfect for building online store

2018-03-05

I love the functionality and overall UI. Reports are great, customization is robust, and totally secure.

Pros

The add-on library allows all functionality needs to be met and can integrate with loads of other third party software.

Cons

Initial setup process is cumbersome if you're short on time but seems that each new version gets easier.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sandy Morgan

One of the best ecommerce platforms available

2018-07-16

I've tested and used about a dozen other sites, and Shopify is one of the best for ecommerce.

Pros

Have some good drop-shipping integrations that offer large amount of products.

Cons

Easier on-boarding and dashboards would be nice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Casey Shagena

Excellent integration of web and brick and mortar inventory!

2016-09-29

Their websites are easy to use and beautifully designed and tracking sales across both in store and online customers has been painless.

Pros

Beautiful websites, great customer service, inventory management across platforms, easy to use

Cons

Very pricy to add features like reports or gift cards, only works offline with very good internet service

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Shopify

Shopify is a great POS and web tool to use if you have a brick and mortar as well as online store and need to sync inventories.

Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
(Health, Wellness and Fitness company, 1-10 employees)

Great!

2019-12-31

It makes shopping really easy for my customers & it makes order management really easy for us too.

Pros

It has made uploading and editing products on the website really simple as well as making control and management of pages and users very simple too.

Cons

On occasion I’ve noticed that Shopify goes off so my website is not reachable and myshopify.com is also not reachable.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Nick Frey

CMS Perfect for eCommerce

2019-10-13

I would recommend it to businesses looking for a top of the line eCommerce CMS.

Pros

Shopify is an excellent platform for creating an eCommerce site.

Cons

If you are unfamiliar with eCommerce styled content management systems then it may take a little while to become familiar with it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Oil & Energy company, 11-50 employees)

Good for beginners and large companies.

2019-09-09

Overall this is a great tool for quick ecommerce deployment but be mindful of the cost and limitations.

Pros

I have used this for small companies who don't need a lot of additional functionality that some Content Management Systems offer.

Cons

I think it can be a bit pricey for Small/Medium businesses and offers limited control and addon capabilities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Harry M

Turnkey e-commerce builder

2019-08-22

Good solution for e-commerce website builder and management tool.

Pros

Has many add on features for creating different features for managing online e-commerce site. Catalog options for products allows for lots of products and gives a full solution for checkout, shippinfpg, tax, etc..,

Cons

Pricey for plan and seems to limited you based on plans you choose making it difficult for smaller businesses to really get a feel for all the features Shopify does have.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Steve Mr Mig Migliore

I Love The Simplicity

2019-10-28

Overall our experience has been and continues to be positive. Whenever we had needed any help, support was super friendly and helpful.

Pros

Last year my wife and I launched a worldwide music clothing brand and decided to open a Shopify store.

Cons

3rd Party Apps are a bit expensive and them management can be a little clunky at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Diamond Sands

Great Product for Online Based Businesses

2019-09-10

If they would allow people to build sites from scratch using a drag and drop software they’d win it all.

Pros

Easy modern websites you can build without, experience, plenty of apps that you can use in the App Store to enhance your customer experience without having to research for third party apps.

Cons

You don’t have free reign design drag and drop unless you know coding.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeff Nailen

Awesome. Most beautiful website templates. Fastest growing e-commerce platform.

2017-07-18

This is the platform chosen for our new website, moving up from Yahoo!

Pros

Most beautiful templates I've ever seen in an ecommerce platform.

Cons

These are available through numerous third-party add-ons, but direct integration would be better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Violet Max

Build your E-commerce Websites and Online Stores

2020-08-24

It is providing various abilities for customization as it is easy to integrate with other applications through it.

Pros

Its admin and user interface is intuitive.

Cons

Lots of features and plugins are embedded in it but while comparing them with other platforms these are not enough thus you have to buy them. The content management system should also be provided in it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Abe Lichter

Easiest way to create professional looking site

2018-03-06

Pros

Get a site up with no knowledge, Fully synchronize with POS, Fast loading site, Great in SEO, All in one includes credit card processing and Inventory management,

Cons

Expensive extensions, Missing simple reporting features in lowest tier, such as amount of sales per product sold

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kevin Gleba

Shopify for ecom

2020-01-09

I was able to build a website for products, sell products, import, export data, add widgets seamlessly.

Pros

Its great software. Easy to use.

Cons

I think this is the end all be all for ecommerce.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lawrence Meckan

Verified Reviewer

Shopify enterprise without Plus

2020-05-13

Scaling up a B2B wholesaler into the online ecommerce space with full integration to their CRM for shipping & invoicing oversightt.

Pros

Ease of third party vendor app install & support.

Cons

Scaling up from $50 at base / 120 with app customisations to 2000 pcm for functionality that most of the third party apps cover does seem prohibitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 51-200 employees)

Easy Ecommerce with Shopify

2019-04-27

Pros

Shopify is one of the best eCommerce platform (Content Management System) 2.

Cons

Some apps are not available and creation of custom app is difficult.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more