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Shopify Logo

Shopify

4.5
(6.2K)

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Everything you need to sell anywhere. Trusted by 160k stores

(72)

Shopify Features

Features Summary

Functionality

4.4

/5

6.2K

Total features

46

3 categories

Shopify features

API
Activity Dashboard
CRM
Cataloging/Categorization
Content Management
Customer Accounts
Customer Database
Customizable Branding

Common features of eCommerce software

API
Activity Dashboard
Alerts/Notifications
CRM
Campaign Management
Cataloging/Categorization
Content Management
Credit Card Processing

Price starts from

29

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

6.2K

Price starts from

29

Per month

learn more

Total Features

46

Unique features

  • Inventory Tracking

  • Product Configurator

  • Multi-Channel Management

  • SSL Security

Functionality

4.6

/5

25K

Price starts from

Free

learn more

Total Features

76

Features in Common

17

Unique features

  • Fraud Detection

  • Credit Card Processing

  • In-Person Payments

  • Debit/Credit Card Processing

Functionality

4.5

/5

14.8K

Price starts from

4

Per month

learn more

Total Features

48

Features in Common

7

Unique features

  • Post Management

  • Electronic Forms

  • Post Scheduling

  • Layout & Design

Common Shopify comparisons

Reviewers who mentioned features said:

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Abdellatif s.

Computer Software, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify is the best way to start ecommerce

Reviewed 2 years ago

I ought to say this is the stage that I might want to use for my online business clients. Presumably that they are working really hard structure. I trust Shopify start a respectable client assistance that we can call and allow us to pose inquiries as a paying client.

Pros

So natural to simply import all my client's items and the day after that large number of items where on Google's most memorable page that astounded me. Extremely simple to arrangement and use. I use it for my client's internet based shop.

Cons

Where do I started? - Only a couple of free site topic! truly?? indeed, even we're burning through $30/month we need to pay like $300 to get a respectable subject! - Although the vast majority (counting myself) thought there was such countless instructional exercises on web however there isn't sufficient. A large portion of them are being made by the more established rendition and doesn't match the new look. - Google's page speed test is continuously showing lower speed contrasting with different stages like Wordpress. - No client assistance which isn't adequate

mh
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marissa h.

Retail, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify review

Reviewed a month ago
Pros

easy to import products and drop shipping.

Cons

you dont get any traffic with free trial

KC
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Kelly C.

Arts and Crafts, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify for E-Comm

Reviewed 4 months ago

Have been thoroughly enjoying Shopify for my e-comm store.

Pros

I love that I was able to set up my e-comm store to look how I wanted, with lots of templates to choose from. Many apps to help us. Shipping discounts are great. The payment plans are a nice options.

Cons

Took a little bit to get things set up but support team were very helpful.

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Justin J.

Retail, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Avoid its terrible now!!!

Reviewed 3 months ago

Terrible...sad...exhausting...poor...depressing...suicidal....

Pros

Ease of setting up a store without coding.

Cons

NO support staff anymore they cancelled phone support, then they cancelled email support, then they laid off 1000s of support staff and now its just a chat bot you have to fight to get through to speak to a human who isnt even a technician. Constant downtime if you care to look on downtime tracker, although shopify will lie and say its not true. Constant checkout issues we have days where customers...

MM
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Mishka M.

Events Services, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Start your business off in the right direction.

Reviewed 21 days ago

I had a great experience with shopify. I learned a lot in terms of website development as well as customer service strategies and how to market promotional offers. The free trial was helpful and I loved the templates available to choose from.

Pros

I liked the ability to learn how to build my own website. The free trial was a bonus for wanting to learn immediately.

Cons

The apps can be a bit overwhelming with spamming my inbox. The shipping is a bit high for Lower priced items.

ML
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Maxime L.

Entertainment, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Shopify is essential for every business

Reviewed 21 days ago
Pros

it's user friendly and people don't need to think when using it! It's well done

Cons

Always need to have third party app and there are some interferances sometimes with the website which is problematic

dl
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david l.

Music, self-employed

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify Analytics

Reviewed 18 days ago
Pros

I love the built-in analytics! I can track sales, website traffic, and customer behavior, allowing me to make data-driven decisions about my inventory and marketing.

Cons

One thing i like least would be the transaction fees involved when does not use the shopify payments like one would pay more transaction fees

AR
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Verified reviewer

Internet, 51-200 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Good tool to manage commerce easily

Reviewed 5 years ago
Pros

Shopify is a very good to manage you ecommerce even if you don't have many departments or people helping you our with your online store. To start, it is very intuitive, both the front end and the back end part. It guides you through all the process to creating the layout of your website offering multiple templates, product pages, descriptions to the payment processing to the shipping options parts....

Cons

This tool offers the possibility of create an ecommerce easily, but if you are looking for something more customizable or for a big site, you might want to check other options too. The only blocker I have found so for is the possibility to calculate taxes not only on country level but on product/group level automatically. This would be very helpful for online stores that manage multi tax items

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Jay A.

Health, Wellness and Fitness, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Shopify platform is a richly supported online and retail solution

Reviewed 4 years ago

I've attended a Shopify master class speaker event, done some studying along a roadmap towards certifications on the platform, and I've begun some nominal work upon creating web stores as a developer seeking to start establishing an E-commerce and brand management solution.

Pros

There are many aspects to the Shopify software platform, including 3rd party app development, e-commerce, retail Point-of-Sale hardware, affiliate programs for referring merchants, professional learning articles and paths to professional certifications of the Shopify platform. In addition, the Shopify experience, for users, admins, developers, partners, etc. is richly engaging with Shopify retail store events, here in downtown Los Angeles. Shopify's retail store presence features master classes from professionals who have successfully launched brands and online and physical stores using Shopify's technology and features, as well as their own third party establishments which integrate nicely within the Shopify platform.

Cons

There's a high learning curve to establishing a professional web presence in an E-commerce setting, and many steps and lessons to learn along the way, but for dedicated developers and entrepreneurs, the Shopify app is a truly viable tool for establishing an E-commerce web presence.

RZ
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Randi Z.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify is Go To for Building Any eCommerce Physical Product Store

Reviewed 4 years ago

Shopify is amazing. Building an e-commerce website on your own or with a developer is ultimately complex. Shopify has made this a simple experience. Building your own eCommerce site typically would require you to pay for a lot of things in all different places such as hosting with GoDaddy and a URL and then you need to buy all this different plugins from different developers. It becomes a headache. Your site can also crash and get buggy as a result. Shopify is an all-in-one solution and will usually never crash unless all of Shopify is under maintenance. It's just a really great software and a must use if you're building an eCommerce website for the first time. You can start with Shopify and most likely find all the features you need to keep your site there for the long haul.

Pros

Shopify allows even a beginner to build a really nice looking, responsive eCommerce site. You offer templates that you know help store owners be more successful. They are already designed really well and someone just needs to switch out elements to make the store their own. You made it easy to buy a domain, a template and hosting all in one place. You also have it easy to setup your sales tax which on platforms like Magento and Wordpress can requires additional plugins that can be a headache. You connect well with distribution channels such as Amazon and eBay and I can manage my inventory quantities all in one place.

Cons

Cons is of course with any DIY software limitations within the software. You also to customize this need to work with developer who really knows Shopify and deep coding experience, versus building a website on Wordpress, millions of developers know wordpress, Shopify has less true experts to choose from.

TA
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Trevor A.

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The only platform I would use for Ecommerce

Reviewed 4 years ago

I work with a lot of websites that are ecommerce-based, and the headaches you'd expect to come with complex ecosystems are so much less frequent with Shopify than they are with Magento, BigCommerce, etc. While other systems frustrate me to a point where I say "eh, I just won't even try to do 'task x' ", Shopify has a simple enough engine and vast enough app store that I feel like very few tasks are insurmountable.

Pros

From startup stores to enterprise solutions, Shopify has a structure that any site can use (and excel with). The templates available give each store a 'custom' feel, and the platform-side checkout solution prevents a lot of hiccups and downtime that would be caused by inexperienced developers trying to manipulate that crucial step in the funnel.

Cons

Lately (fall 2019), Shopify has had quite a bit of downtime. Because they host so many stores, it appears their servers can get overwhelmed during heavy seasons, causing slower responses and even causing stores to crash. Since the stores are all somewhat linked, this can cause issues for a large amount of stores, killing sales and harming customer reputation.

TS
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Tori S.

Computer Software, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify is a GAMECHANGER if you Run an Ecommerce Business

Reviewed 4 years ago

I don't think we will ever leave Shopify. It's affordable and easy to use - what more could you want from a product that is used to run your business.

Pros

I can't stress enough how much I LOVE Shopify. I run my mom's business for her (an ecommerce site) and we set up the entire thing from scratch, with little knowledge of the platform. They have both free and paid templates to choose from for your site and they are very customizable. The fact that these templates scale to mobile with zero input from us is incredible We've been using it for over 5 years and we couldn't be happier. It is SO easy to use. Their customer support is unmatched - they are open 24 hours and always help us through even the most simple kinds of questions ("how do I upload a new image?"). The inventory feature is great and keeps everything organized. If you sell an item offline, you can easily adjust inventory in your dashboard so no mistakes are made.

Cons

There aren't many things I don't like about Shopify. I think my biggest ask is that there should be more free templates available for use. The Shopify made templates are the best because they integrate seamlessly with the product. For some users, software is a scary thing, so instead of jumping to buy a cooler template, I think users would be responsive to more free templates to try.

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Rachit A.

E-Learning, 1,001-5,000 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Shopify Review

Reviewed 2 years ago

Shopify is a great E-commerce Website for any level or type of E-commerce business. It is very easy to integrate with any Website (not custom bases), like Woocommerce, Magento, or your Amazon or Flipkart seller accounts, it has a hassle-free onboarding process, pay the charges, and start using it right away, it is quite Scaleable product, as one doesn't have to worry about Traffic, Shopify servers...

Pros

Pros:- >> Very easy to integrate with any Website (not custom bases), like Woocommerce, Magento, or your Amazon or Flipkart seller accounts. >> Hassle-free onboarding process, pay the charges, and start using it right away. >> Scaleable product, as one doesn't have to worry about Traffic, Shopify servers handle everything just fine. >> Custome integration is also possible via Shopify Developer's community. >> All features of an E-commerce platform are fulfilled through it, one doesn't have to move anywhere >> Connects to a lot of third Party Logistics like Shiprocket, Shyplite and Pickrr so one doesn't have to worry about Logistics.

Cons

Cons:- >> Pricing is just too high for large scale D2C Brands >> Customization is not possible easily >> To get into touch with Shopify sales or tech team is a pain in itself.

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Ardi S.

Banking, 10,001+ employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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High cart flexibility and low cost

Reviewed a year ago

You can later extend the required functions with third-party applications developed by others. There are numerous applications available, ranging from website functionality to marketing functionality. There are many paid features and many payment methods that can be used with no monthly fees and payment only. There are many design templates, from free to paid, and scalability is high.

Pros

There is a high degree of freedom in page configuration when creating an EC site. In addition to the look and feel of the design, you can customize it with a wide variety of applications, so even amateurs can complete an EC site that looks like it was created from scratch by a professional. You can also update your blog. With a wide range of payment methods, we can offer customers a seamless shopping experience. Above all, the costs and maintenance fees are cheaper than other cart API systems.

Cons

The initial status of the mail template is not ready for use as-is, and its customization is quite complicated. If two days have passed since the order was placed, the payment status of a convenience store, etc. will be shown as "expired" even before the payment deadline, which will complicate the order management.

ER
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Eloise R.

Information Technology and Services, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Getting better Shopify

Reviewed 2 years ago

Shopify, subsequently, is the ideal instrument for those looking for more noteworthy usefulness and better outcomes inside their web based business. This stage is particularly suggested for the people who don't have an enormous group to deal with every one of the requests or even the time expected to deal with the different undertakings of an online store. For the people who are searching for more...

Pros

With guides focused on the individuals who are not exceptionally acquainted with instruments of this sort, one of the primary benefits of Shopify is its simple convenience. All things considered, with this internet business stage, you don't have to stress over the more specialized piece of the executives. One more ideal point for the individuals who utilize this instrument is the ease of use and responsive...

Cons

Notwithstanding offering Search Engine Optimization (SEO) techniques, Shopify utilizes some sub-catalogs that can hurt the SEO execution of your page. The URL of normal pages, for example, "About Us", don't have the ideal design to streamline your page's query items. Area names are excluded from any of the accessible bundles. What's more, facilitating for your page should be bought. For facilitating...

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Patrick L.

Information Technology and Services, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Accelerating Digital Growth with Shopify Website Development and Marketing

Reviewed a year ago

I have had a great experience with Shopify website development and marketing. It has been easy to use and very helpful in creating an effective online presence for my business. The platform is intuitive, allowing me to quickly create pages, customize designs, add products, manage payments and shipping options, as well as track analytics. I was also able to integrate various third-party apps that allowed me to extend the functionality of my store. Additionally, I found their customer service team extremely helpful when I needed advice or help troubleshooting any issues with my site. Overall, Shopify has proven itself a great resource for building an attractive ecommerce website that gets results!

Pros

Easy to Use: Shopify provides an intuitive, user-friendly platform that makes it easy for website owners to quickly and easily create a professional online store. The drag-and-drop feature makes customizing your site simple and effortless, without needing any technical knowledge or coding experience. Affordable: Shopify is one of the most affordable ecommerce solutions on the market today, making...

Cons

User Interface Issues: With the exception of the newest version, Shopify’s user interface is often clunky and difficult to navigate at times, making it more difficult than necessary for users to make changes or updates on their websites.

AM
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Alex M.

Retail, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Shopify is a trap

Reviewed 8 months ago

Using Shopify can be summed up like this: an ongoing and demoralising feeling of I've been tricked and can't do my job without buying yet another plugin and going through the clunky hassle of setting it up. And knowing that without doing this the existing monthly fees get you very little.

Pros

None. I fell for the promise that Shopify "is an all-in-one commerce platform" whereas, really, it's a clunky app store with a hefty monthly fee just for the platform (that has very little functionality), and extra monthly fees for the add-on apps you have to buy just to get anything done.

Cons

Shopify is a scheme to get you to pay for the platform then sell you more plugins and features just to do basic things. As just one example, inventory reports for the previous month are unavailable until weeks into the next month, making timely stock on hand reports and EOFY stocktake impossible. At first this is confusing, but after a while you see the pattern: there's a bunch of plugins you can pay...

HB
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Henry B.

E-Learning, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Good platform, great value

Reviewed 22 days ago

Overall, Shopify has been a great app for my company, and we've only ever used it. It just has boosted our sales so much with its clean interface and easy product tracking functionalities.

Pros

I like that Shopify is by far the platform that makes it easiest for you to manage your products and shop overall, it also gives great analytics details of what your customers look at before they make a purchase.

Cons

The thing I disliked most about Shopify is the lack of ease in customizing the User Experience of your shop, it is doable, but it is not super easy for the average person to figure out.

AR
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Verified reviewer

Consumer Goods, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Small Business Owner's best friend

Reviewed 4 months ago
Pros

Ease of use, robust security, feature rich, clean interface, the app ecosystem.Drag and drop feature. Easy set up of the store by a non technical person. No learning curve. Reliability. The support team is also very helpful.

Cons

The additional transactional charges above the monthly subscription charge. When we use a bunch of apps, the subscription charges tend to pile up. Costlier as compared to Wordpress. But makes up for it in the ease of use and reliability.

Rd
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Rabie d.

Design, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Let Shopify Power Your E-Commerce Business

Reviewed 9 months ago

My online business has changed dramatically thanks to Shopify. Because of how simple it is to use, I was able to build a beautiful online store with themes that were completely customizable and matched my brand. The app store provides countless opportunities to expand my business and improve the features of my store. Selling is simple thanks to the integrated payment processing, and whenever I have questions, their customer support is welcoming and supportive. I can now truly succeed in the e-commerce industry thanks to Shopify

Pros

The fact that Shopify has made it so simple for me to use, even as a complete novice, is what I like most about using it for my e-commerce store. Everything is so simple that even a child could handle it, from customization to management and shipping fulfillment. It really is a set-and-forget situation. You can easily add your products, integrate apps that are suggested for you, and then let the apps drive.

Cons

Despite the fact that Shopify is a fantastic platform overall, there are a few areas where I have come across some shortcomings or features that could be improved:Cost of Add-Ons: Although Shopify's basic features are extensive, some advanced functionalities call for additional, paid integrations or apps. Although these add-ons can expand the store's functionality, they can get expensive over time,...

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Lewis K.

Apparel & Fashion, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Streamlined Convenience: Embracing Ecommerce with Shopify

Reviewed 9 months ago

Shopify has truly revolutionized my online business. With its user-friendly interface, extensive range of customizable themes, and powerful features, I have been able to effortlessly create and manage my store. The seamless integration with various payment gateways and the robust inventory management system have streamlined my operations. The responsive customer support and vast community of users have also been invaluable in resolving any issues. Shopify has exceeded my expectations and continues to be the perfect platform for scaling and growing my business. Highly recommended!

Pros

As a dedicated user of Shopify, I can confidently say that its most likeable feature is its unparalleled customizability. Shopify empowers me to create a unique and personalized online store that truly reflects my brand identity. From stunning website themes to customizable templates, I have the freedom to design my store exactly as I envision it.

Cons

Although Shopify provides a range of themes and templates for store design, the checkout page design is somewhat restrictive. As a store owner, I would have appreciated more flexibility in modifying the checkout page to align with my brand's aesthetics and enhance the overall customer experience.

YY
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Yiğit Y.

Computer Software, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Servis is good

Reviewed a year ago

Although I have listed the minuses quite a bit, it is recommended for a quick start to e-commerce.It speeds up your work, it doesn't let you down.

Pros

It's really impressive. The plugins are expensive and they charge a monthly fee. Service is of good quality. it is detailed but not complicated . The most well-known payment systems for turkey are guarantee virtual pos (no installments), payu and iyzico. iyzico integration is newer . -Easy to define the discount. It is very easy to follow the orders thanks to the mobile application. There are many...

Cons

It limits the site in many ways. You cannot customize the checkout page. If you give thousands of dollars, they'll let you. urls have to take prefixes like pages/ collections/. It's frustrating not being able to remove them. In order to do real customization, it is necessary to learn the liquid language. It is a bit difficult to develop on it, there is no test environment. However, development can be done by putting the theme in preview mode and making changes on it.

JM
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James M.

Retail, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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JAM Shopify Review

Reviewed 2 years ago

Well, around the beginning of the pandemic, I noticed many stores at physical locations closing. People were panicking with uncertainty of where to look next for their clothing, their shoes, anything else they may need. I got into retail to give consumers the reliable option the next time stores regardless of the reason ever closed down again, the solution of coming to an online store, knowing it is...

Pros

I like how I am able to run my retail business with a ton of support behind it, there is so much software ranging from Shopify's own to others I integrate that making building, growing the business less stressful. I really, really, like Shopify's accounting software that leaves people stunned! It allows me to keep better track of sales, fees, costs, and also allows me to project where finances may...

Cons

There is a passive-aggressive push for a Commerce plan to use on the software. Sure, for small businesses already on its mid approach that's appropriate as the developers should assist them as much as possible, but for many struggling business, the constant passive-aggressive push when logging onto the software can be a real pain, especially when focusing on order management. Regarding integration,...

KH
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Kelly H.

Sporting Goods, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Shopify is the Yahoo Stores for a New Generation

Reviewed 2 years ago

We are only now setting up the store and getting into using the software so my opinion may change over time (although I doubt it will be for the better). Like Yahoo Stores before them they felt the need to write their own program language for the store instead of using tried and true coding that everyone knows or understands at this point. Making it difficult to change or adjust your store template...

Pros

Modern eCommerce selling features. Hopefully better shopping experience for our customers than our old solution.

Cons

Monthly fees PLUS a per transaction fee. Uses a custom script/language instead of standard coding. (Liquid). Does not utilize WebDAV or FTP for file uploads. Does not allow import/export of anything other than basic product information without use of a third party app. Relies on 3rd party apps to offer features other carts offer out of the box. Cannot customize the checkout process, must do what they say is best. Poor SEO controls.

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Jerome P.

Newspapers, 5,001-10,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Works reasonably well out of the box

Reviewed 2 years ago

Shopify is a good platform to get you up and running very quickly. It is one big ecosystem that sometimes works in your favour but unfortunately very much works in theirs.

Pros

Shopify does a good job of enabling you to start selling very quickly. You need to be aware that this only includes very limited functionality though and any extra options you may need to add, even as simple as a pre-sale or adding meta fields (custom fields) requires an monthly fee for an App. We currently have 5 Apps installed that almost cost the same as our subscription charge but I have been involved in some Shopify projects where the App to subscription charge was triple. You need to really consider what functionality you deem necessary before adding extra apps as this can all add up. Of course if the functionality is necessary and pays for itself with one order then it is all worth it.

Cons

The core functionality is a little limited. Shopify+ has the promise of almost unlimited functionality but the cost is prohibitive for most shops and even though they could give standard Shopify users access to some of these functions they don’t so most functionality does require an App