Shopify Features

Shopify

Everything you need to sell anywhere. Trusted by 160k stores

4.5/5 (3,838 reviews)

Competitor Feature Comparison

API
Activity Dashboard
Advertising Management
CRM
Cataloging/Categorization
Channel Management
Content Library
Content Management
Customer Accounts
Customer Database
Customer Segmentation
Customizable Branding
Customizable Reports
Customizable Templates
Data Import/Export
Data Synchronization
Data Visualization
Discount Management
Drip Campaigns
Electronic Payments
Electronic Signature
Email Alerts
Email Invitations & Reminders
Email Marketing
Email Templates
Gift Card Management
Image Library
Inventory Control
Inventory Management
Inventory Tracking
Label Printing
Mobile Access
Mobile Commerce
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multi-Store
Multiple User Accounts
Order Management
Order Processing
PCI Compliance
Product Catalog
Product Configurator
Product Data Management
Promotions Management
Ratings / Reviews
Refund Management
Retail Inventory Management
Returns Management
SEO Management
SSL Security
Sales Automation
Sales Tax Management
Shipping Management
Shopping Cart
Third Party Integrations
Visual Analytics
Website Integration
Website Management
eCommerce Management
Learn moreCompare App
API
Activity Dashboard
Advertising Management
CRM
Cataloging/Categorization
Channel Management
Content Library
Content Management
Customer Accounts
Customer Database
Customer Segmentation
Customizable Branding
Customizable Reports
Customizable Templates
Data Import/Export
Data Synchronization
Data Visualization
Discount Management
Drip Campaigns
Electronic Payments
Electronic Signature
Email Alerts
Email Invitations & Reminders
Email Marketing
Email Templates
Gift Card Management
Image Library
Inventory Control
Inventory Management
Inventory Tracking
Label Printing
Mobile Access
Mobile Commerce
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multi-Store
Multiple User Accounts
Order Management
Order Processing
PCI Compliance
Product Catalog
Product Configurator
Product Data Management
Promotions Management
Ratings / Reviews
Refund Management
Retail Inventory Management
Returns Management
SEO Management
SSL Security
Sales Automation
Sales Tax Management
Shipping Management
Shopping Cart
Third Party Integrations
Visual Analytics
Website Integration
Website Management
eCommerce Management
Visit WebsiteCompare App
API
Activity Dashboard
Advertising Management
CRM
Cataloging/Categorization
Channel Management
Content Library
Content Management
Customer Accounts
Customer Database
Customer Segmentation
Customizable Branding
Customizable Reports
Customizable Templates
Data Import/Export
Data Synchronization
Data Visualization
Discount Management
Drip Campaigns
Electronic Payments
Electronic Signature
Email Alerts
Email Invitations & Reminders
Email Marketing
Email Templates
Gift Card Management
Image Library
Inventory Control
Inventory Management
Inventory Tracking
Label Printing
Mobile Access
Mobile Commerce
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multi-Store
Multiple User Accounts
Order Management
Order Processing
PCI Compliance
Product Catalog
Product Configurator
Product Data Management
Promotions Management
Ratings / Reviews
Refund Management
Retail Inventory Management
Returns Management
SEO Management
SSL Security
Sales Automation
Sales Tax Management
Shipping Management
Shopping Cart
Third Party Integrations
Visual Analytics
Website Integration
Website Management
eCommerce Management
Visit WebsiteCompare App

Mobile apps

iOS App


6,678 reviews

Requires iOS 13.6 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


16,473 reviews

Shopify Feature Reviews

25 reviewers had the following to say about Shopify's features:

Kyle M.

Verified Reviewer

The Hands Down MUST HAVE SOLUTION for E-Commerce Business Owners!

2017-12-15

Pros

- Easy of Use - Great UX // UI - Awesome reporting // analytics features - Great open API that allows for 3rd party apps & integrations

Cons

Ideally, love to see them come out w/ a Drag n' Drop builder themselves.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 51-200 employees)

Well suits for small scale businesses

2021-03-28

Since it has overall good UI/UX it's easy to setup and manage stores.

Pros

Features I like about Shopify: It's user friendly and easy to setup web store Customer tracking Marketing tools Inventory management

Cons

I have experienced some issues with multiple brands some price tiers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Casey S.

Excellent integration of web and brick and mortar inventory!

2016-09-29

Shopify has the nicest inventory management system across sales platforms that I've seen.

Pros

Beautiful websites, great customer service, inventory management across platforms, easy to use

Cons

Very pricy to add features like reports or gift cards, only works offline with very good internet service

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Shopify

Shopify is a great POS and web tool to use if you have a brick and mortar as well as online store and need to sync inventories.

Source: Software Advice
Helpful?   Yes   No
Read more
Kelly R.

Not for the most basic entrepreneur

2017-12-05

I was just looking for something easily customizable in every way.

Pros

I like that it works very seamlessly with the available third party apps and software.

Cons

I've used other ecommerce platforms who feature "drag and drop" site building which is VERY nice for someone who wants to personalize their site without having to pay a developer every time you need a change made to your layout.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 201-500 employees)

Review for Shopify

2018-10-26

Shopify has helped me on 2 projects already, 1 using it via its API integration and the other using the facebook apps.

Pros

I like the API integration, the easy management of modules, its included templates for setting up an ecommerce are well designed, the faster it processes payment with external services.

Cons

I haven't found anything I dislike with this software other than the ability to include new payment methods for the use of cryptocurrencies, but I think the software isn't ready for that yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Leah J.

THE e-retail standard for selling products and services

2018-12-12

I've used Shopify in multiple situations, all of which related to data analysis and sales optimization.

Pros

Additionally, Shopify lets you pass advertising/marketing information to each individual order, so you can get a better full-funnel understanding of buying habits and conversion.

Cons

Automating report / data exports would be a great feature, otherwise we just use an API to dump the data into a warehouse and then query/analyze.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonathan P.

Shopify has helped our campus bookstore immensely!

2019-04-12

Shopify has enabled us to effectively manage our campus bookstore!

Pros

It does point of sale, inventory management, analytics, and helps with many of our accounting reports.

Cons

While it is a plug-and-play solution, I do desire to know how to better/more effectively manage our inventory. I wish there was more opportunities for training.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Abe L.

Easiest way to create professional looking site

2018-03-06

Pros

Get a site up with no knowledge, Fully synchronize with POS, Fast loading site, Great in SEO, All in one includes credit card processing and Inventory management,

Cons

Expensive extensions, Missing simple reporting features in lowest tier, such as amount of sales per product sold

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Hitesh V.

Very good eCommerce Platform

2019-04-10

We are using for our lots of the client. If requirement limited and need some basic E-commerce we will prefer the Shopify. The community is good so got many solutions.

Pros

The hosted solution so Security & Reliability Provided APIs for a get and set the data The product, Customer, order, payment, Shipping, Content management.

Cons

No more customization provided on Shopify, also almost app has a monthly payment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
pauline y.

Easy to use but UI UX needs an upgrade

2021-04-08

I find the main administrative platform (for managing products) easy to use, however the interface rather of a legacy one.

Pros

It's easy to log in for the basic product management tasks such as to change product, prices, inventory levels, product features, check orders, etc.

Cons

Certain integration such as payment gateway, recurring subscription, branding home page all requires professional technical help.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
OLADIPO O.

Ecommerce website Development

2021-04-15

Easy website development and ecommerce management

Pros

Makes ecommerce website development easy for even beginners,it has stock taking features and can be integrated to other applications

Cons

Payment integration to other platforms apart from those in the US is limited and it takes time for payment to be process.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Brady H.

The Best Solution for eCommerce-Focused Brands

2019-08-08

Sales have gone up since we moved to Shopify and it's easy to learn and teach to new employees!

Pros

The backend order management, checkout process, and fulfillment processes are super easy to use.

Cons

The homepage is relatively customizable but beyond that there isn't much flexibility unless you know how to code.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Steve Mr Mig M.

I Love The Simplicity

2019-10-28

Overall our experience has been and continues to be positive. Whenever we had needed any help, support was super friendly and helpful.

Pros

Last year my wife and I launched a worldwide music clothing brand and decided to open a Shopify store.

Cons

3rd Party Apps are a bit expensive and them management can be a little clunky at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Judith N.

The easiest ecommerce platform I have used

2020-02-27

The sites look amazing and they integrate with any payment processor you could want.

Pros

The extensive plugin list gives us all the extra tools and functionality we could want like reviews, payment processing and drop shipping integration.

Cons

There could be more flexibility with the free based templates but I understand their goal is to push the paid or premium templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrea V.

It works, but for smaller companies

2021-05-11

I work for a company which implements online shopping systems. As such, I have worked for a long time with clients using Shopify, both in training/troubleshooting, as well as setting up, configuring, and running online shops.

Pros

It has many of the basic fundamental functions for any store, is very stable, and has a simple interface, but flexible at the same time.

Cons

I would like to see more advanced features like more advanced reconciliation, bulk product management and product code mass import, also a more easily templateable system which gives more design flexibility.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
brianna o.

A Most Reliable Platform to Create Pages for Online Stores

2021-01-12

External payment providers and third-party integrations are not required for it as it is providing a lot of payment procedures itself that includes Apple Pay, PayPal, Amazon Pay, Google Pay etc.

Pros

You can improve and enhance your sales and customers as it is providing a lot of marketing tools that will help in enhancing your marketing activities. It is providing custom templates for easily building your setups or websites through it.

Cons

Most of its features are requiring third-party services but you have to purchase these services.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Health, Wellness and Fitness company, 1-10 employees)

Great!

2019-12-31

It makes shopping really easy for my customers & it makes order management really easy for us too.

Pros

It has made uploading and editing products on the website really simple as well as making control and management of pages and users very simple too.

Cons

On occasion I’ve noticed that Shopify goes off so my website is not reachable and myshopify.com is also not reachable. I’m not sure if this is a Shopify Plus problem or a general Shopify problem.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Oil & Energy company, 11-50 employees)

Good for beginners and large companies.

2019-09-09

Overall this is a great tool for quick ecommerce deployment but be mindful of the cost and limitations.

Pros

I have used this for small companies who don't need a lot of additional functionality that some Content Management Systems offer.

Cons

I think it can be a bit pricey for Small/Medium businesses and offers limited control and addon capabilities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Automotive company, 10001+ employees)

Shopify is one of the best way to explore your online shopping

2019-07-06

Pros

It is cheaper than the other online shopping servers It's management panel can be controlled by mobile

Cons

Free trail is ony 14 days, it is not enough time to understand all functions

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Technical Development Researcher (Biotechnology company, 10001+ employees)
Verified Reviewer

Great e-commerce software

2019-08-22

Freelance analytics and business management

Pros

You can market and manage your business all in one platform. The interface is very user-friendly and simple to use.

Cons

Expensive plans for individual sellers! Please tone down prices if possible.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Tim L.

Easy to use and perfect for building online store

2018-03-05

I love the functionality and overall UI. Reports are great, customization is robust, and totally secure.

Pros

The add-on library allows all functionality needs to be met and can integrate with loads of other third party software.

Cons

Initial setup process is cumbersome if you're short on time but seems that each new version gets easier.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Elliott D.

Online store for a sports team, ran Shopify through our website. Overall good experience!

2018-03-01

Pros

They really improved their inventory management options and every product is easy to keep track of.

Cons

However, the most recent update fiddled with push notifications. Hopefully fixed soon.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Nick F.

CMS Perfect for eCommerce

2019-10-13

I would recommend it to businesses looking for a top of the line eCommerce CMS.

Pros

Shopify is an excellent platform for creating an eCommerce site.

Cons

If you are unfamiliar with eCommerce styled content management systems then it may take a little while to become familiar with it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

Good, simple platform for eCommerce

2018-11-24

A go-to platform for eCommerce websites.

Pros

Does what it says it does; creates simple, customizable, templated sites for eCommerce brands.

Cons

It's kind of inane to me that so much of the functionality of Shopify is restricted based on 3rd party themes and plugins, which force you to guess which features will be available to you depending on your site needs and plugins you buy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Sandy M.

One of the best ecommerce platforms available

2018-07-16

I've tested and used about a dozen other sites, and Shopify is one of the best for ecommerce.

Pros

The layouts of the storefronts are good with ability to categorize products.

Cons

Easier on-boarding and dashboards would be nice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more